ETNIA BARCELONA, BARCELONA
Text MIO HAYASHI
Etnia Barcelona opened its first flagship store in the spring of this year in the emblematic El Born district of its native city Barcelona. The store occupies two floors of the historic seven-story building while the rest of the five floors are used for workshops, press showrooms and exhibition areas. “You can also find special collections that can only be purchased in the store, as well as several books about the artists who have inspired the brand. In short, it is a space in which to live a whole brand experience,” comments Pili Rodriguez, Communication Manager for the brand.
For the collections this season, there are rounded and oversized frames in acetate for a vintage look with a modern twist. The metal frame models feature gently angular, light silhouettes, with a strong influence from the ’70s. While the lenses are tinted in light colors that range from scarlet to vermillion, acid colors in soft orange and yellow, as well as warm green and blue tints with a vintage character, the color variation on the acetates is what makes the Etnia collection unique, Pili explains: “the word “reARTing” summarizes the current trend that reinterprets the history of art today. The exclusive acetates of Etnia Barcelona are small pictorial works combined with monochromatic acetates, creating contrast and color combinations.”
Eyewear brands that they look up to include the futurism of Mykita, colors used in Theo and luxury details at Dita as well as Leisure Society.
Carrer de l’Espasería 1-3
+ 34 93 0186 614
Photos: courtesy of Etnia Barcelona ©alvarovaldecantos