BARTON PERREIRA SS2020 CAMPAIGN
Bill Barton and Patty Perreira, two Oliver People’s veterans with decades of combined industry experience. Their loyal customer base is for their modern form factors, luxurious materials, and unparalleled fit. Their products come in a series of designs that have became instant classics. Modern masters of their craft, after only ten years Barton Perreira has already achieved what few can ever claim to have. A reputation as both quality leaders and design innovators. And now they are expanding their global footprint and bringing their eyewear to a broader audience with four Barton Perreira retail stores, distributors in more than 60 countries.
They produce all of their designs in Japan. They make use of the best materials and craftspeople anywhere in the world. Asked why she chooses Japan, Patty emphasizes that “Japan is the best! They understand the importance of not cutting corners, understand and respect my creative direction. They have relentless devotion to craft and an almost obsessive-compulsive desire to make things perfect.”
The brand’s continued success comes down to the attention to details and fine craftsmanship. This DNA defined the brand from the beginning, and is also what keeps their loyal customers coming back for more. Patty Perreira leads the charge, keeping Barton Perreira true to its independent spirit and on its mission to redefine luxury in eyewear. A rare female voice in a heavily male-dominated industry. Patty infuses the brand with a cultivated aesthetic that draws from her roots in Los Angeles, her Venice-based studio, and her love for great art and design.
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