EYEWEAR RETAIL REPORT
ATELIER MIRA, NEW YORK
Text MIO HAYASHI
With an industry background of 20 years and a family heritage of the eyewear brand Anne et Valentin, Rama and Assia Valentin envisioned an optical boutique of their own, a concept store that would combine their expertise with atypical aesthetics. With this vision, Atelier Mira was born, showcasing a selection of independent eyewear brands as well as luxury goods.
Located in Williamsburg in the borough of Brooklyn, New York, the epicenter of hip millennials, the shop attracts individuals looking for a curated selection of eyewear, accessories, fragrances, and lifestyle items. “This generation tends to look for a discoverable shopping experience that ends up being pleasurable, gratifying, and above-all: memorable.”
Asked about what has been trending for the season, “We see a growing demand for unexpected design,” comments Assia. This includes striking textures seen on brands such as Theo, Nina Mur, and Kuboraum, exceptionally-detailed classic designs with vintage inspiration of Eyevan7285 and a modern and sophisticated twist on a traditional style presented by Jacques Marie Mage and Anne et Valentin. Additionally, oversized boxy shapes and extremely narrow rectangular ones are rising in popularity.
For sunglasses, partially-tinted lenses have been prominent such as those of Thierry Lasry, Ahlem, and Jacques Marie Mage, as well as warm, organic, and natural tones with modern versions of the wire frame aesthetics. Regardless, Assia stresses their focus on working outside of the changing trends to “help clientele find their own voice and unique expression of style away from trending fashion rules.”
224 Grand Street
Brooklyn, NY 11211, USA
+ 1 718 747 8844
Photo: courtesy of Atelier Mira
This article originally appeared in the ORGINAL issue // published in April 2019.