EYEWEAR RETAIL REPORT

SELIMA OPTIQUE, NYC

Text MIO HAYASHI

Selima Optique has been setting the trends in the New York fashion scene since it opened the doors to its first location on Wooster Street in SOHO in 1993. It has since then expanded to open five additional stores, operating in cities such as Paris and Los Angeles, with its edgy, innovative spectacles that have developed a loyal following.

“Over the years, sources in fashion and cinema have inspired the creation of many Selima Optique frames, as much as the vintage frames that Selima herself collects. But the greatest source of inspiration has always been her daily interaction with her clients,” explains Amanda Browder, Eyewear Specialist at the SOHO store. Its typical clientele is someone who loves handmade, one-of-a-kind pieces. Vintage, colorful frames and large shapes are some of the most popular pieces that represent the brand.

Asked about which styles are trending at the moment, she comments metal gold aviators as an optical frame and sunglasses with small lenses, such as Corto and Oliver. “The ’70’s and ’90’s are back and we are selling many of these frames to the young generation.” Additionally, Amanda sunglasses that feature a sporty, NYC high-fashion look are one of their most popular styles. As for other brands they recommend, RVS is a company that was introduced exclusively at the New York and Paris locations, with a goal of bringing back the quality and originality to design that was put into eyewear of the past.

Selima Optique

59 Wooster St.
New York, NY 10012, USA
tel. +1 212 343 9490
www.selimaoptique.com

Photo: courtesy of Selima Optique NYC

This article originally appeared in the ART issue // published in September 2017.
The issue is packed with in depth coverage of power players in the art and design industries along with creative trends from around the globe.