EYEWEAR RETAIL REPORT
Text MIO HAYASHI
Opened in June 2016, OCO boutique in London´s Spitalfields is run by Jennie and Adam, two siblings born into a family of opticians. With an aim to “create an eyewear shopping experience unlike your traditional opticians”, OCO provides high-fashion, high-quality eyewear sourced worldwide at a range of price points. The boutique was designed by Antonio Montilla from Now London, in order to create an aesthetically pleasing environment that the two owners are proud of, and it offers eye tests using the state-of-the-art equipment along with expert advices on the lens choices. “When we opened the store, we already had a strong online presence. Making the two channels work together seamlessly has been one of the biggest challenges so far,” says Jennie.
OCO is popular both by tourists who visit the Spitalfields/Brick Lane area during the weekend, as well as locals who mostly visit during the week. “There’s a real community feel in the area”, the duo comments.
Currently the best selling brand at the boutique is Garrett Leight, in styles including clear frames, a mix of very fine metal, and chunky bold frames. For the summer season, OCO predicts that flat, zero base lenses will be a big trend, along with larger frames for optical.
OCO’s recommendation includes Amsterdam-based Dick Moby, which will start selling at the store this month, an eco-friendly line with its cases made from recycled leather and cleaning clothes from recycled bottle tops. Additionally, local London brands such as William Morris London, Bold London and Oliver Goldsmith also make the list.
28 Hanbury St.
Spitalfields, London E1 6QR
+44 800 011 9747
Photo: courtesy of OCO
This article originally appeared in the MUSIC issue // published in April 2017.
A celebration of the best musical acts from around the world and a look behind the scenes of different music genres, featuring Glen Ballard, Les McCann, Doe Paoro, Susie Suh and more.