EYEWEAR RETAIL REPORT
Text MIO HAYASHI
Following iconic boutique Colette’s closure in December 2017, Sebastien Chapelle, who was the manager of the tech & watches department there for 14 years, decided to open Nous. “I created « nous » as a place with a specific art direction and know-how based on a unique philosophy « pour nous par nous » (« for us by us »).”
The shop brings together more than 150 exclusive brands. It explores urban influences that reflect the spirit of the time, and aims to be at the crossroads of street culture. In addition to eyewear, it offers streetwear, accessories, sneakers and high-tech products. As well as books dedicated to the street culture influences.
And with a price range starting at 5€ it is indicative of the wide range of the selection for all tastes and the diversity of collection in store. “Our clientele is very eclectic. Every day we welcome fans of street culture, international and Parisian, fashionistas, and people from around the world,” comments Sebastien.
Asked about the trend for the season, the focus is on color block sunglasses, fluo series, and conceptual creations such as Wires Glasses by Yair Neuman and model Lily Cole. Their well-edited selection of eyewear includes Thom Browne, Thierry Lasry, Komono, Spektre, Illesteva and Mykita x Margiela. There are also new launches including “Mini me Icy Ice” by Stella McCartney for kids and the Super Sunglasses collection inspired by Andy Warhol from Retrosuperfuture. “I like all the creative brands, which are the « fil rouge » («red line » or mainstay) of the store. As our customers come from all over the world, we offer the best creations of trend and very selective products.”
48 Rue Cambon
75001 Paris, France
+33 1 40 28 40 75
Photos: courtesy of Nous
This article originally appeared in the SPEED issue // published in September 2018.