EYEWEAR RETAIL REPORT
I ON THE DISTRICT, MIAMI
Text MIO HAYASHI
Located in the Miami Design District, now home to plentiful art galleries, showrooms, high-end boutiques and restaurants, I On The District was one of the first luxury stores to open in this neighborhood in 2008. It was the dream of the founder Irina Chovkovy to bring quality eyewear brands to Miami, when no other optician in the city carried them. It offers a curated selection of independent brands, including Cutler and Gross, Matsuda, Mykita, and Jacques Marie Mage.
As a concept boutique, it provides not only eyewear, but also a selection of niche handmade jewelry, perfumes, candles, books, and home decor curated from their extensive travels around the globe. They also work with local artists to display their work inside the store. “We are a family-run store and believe in forming personal relationships with our clients and community,” comments Irina. Their clientele is not limited to Miami locals, but also draws visitors from fashionable capital around the world from New York to São Paulo and Dubai.
Asked about the best sellers, Irina says that “Miami natives love colorful sporty pieces that work well on the boat, beach or out on the town.” Notably, aviators with tinted lenses and durable titanium frames from ic! berlin and Mykita, as well as Matsuda frames with iconic metalwork and steampunk influences are clients’ favorites. “This is the year of the cat-eye,” adds Irina, highlighting the original vintage RetroSpecs from the 1950s and the exaggerated shape of Kuboraum’s Y3 Mask, as well as Robert la Roche featuring a new take on clean lines.
I On The District
151 NE 41st St, Suite 141
Miami, FL 33137, USA
+1 305 573 9400
I ON THE DISTRICT
Photo: courtesy of I On The District
This article originally appeared in the SPEED issue // published in September 2018.