Miu Miu Eyewear – Head In The Clouds Campaign
Miu Miu Eyewear presents Head In The Clouds, a film that revolves around the female gaze, daydreaming and the Miu Miu Cloud – the latest addition to the brand’s iconic eyewear collection.
Set in the sun-dappled gardens of a country house outside of Paris, Head In The Clouds tells the story of a chance encounter between two girls. As Constance loses her glasses during an argument with her boyfriend, Laura stumbles upon these, discovering a new captivating interest – seeing the world through Constance’s eyes. The glasses in question make everything look rose-tinted, opening a portal to mystery, fantasy and the possibility of seeing a beautiful and elusive new friend again.
The film celebrates the Miu Miu Cloud, this season’s playfully idiosyncratic cloud-shaped rimless sunglasses with lenses in multiple colors.
Head In The Clouds is written and directed by Agostina Gálvez and stars Marylin Lima and Calu Rivero. It is inspired by the director’s love of vintage film posters. Viewers will be able to see two or three moving images simultaneously combined in a manner that is at once poetic, cinematic and graphic.