REINVENTING ROBERT RÜDGER.
In 1989, established Austrian designers Robert Hüttmann, Rudi Himmelfreundpointner and Gerhard Lahner felt the call for change in their creative lives and the eyewear industry. They created the ROBERT RÜDGER brand – the first brand of eyewear frames made completely in Austria.
LABEL PROFILER – ROBERT RÜDGER: The brand was taken over by Rudi Himmelfreundpointner in 2004 and re-launched in 2015 with renowned Italian eyewear manufacturer Area98 and its art director and marketing manager, Elisio Tessaro. Heritage and innovation are at the heart of the Robert Rüdger story today as much as they were when it was founded, and we see this clearly with the 2016 collection’s warm tones and clean lines which give a timeless and lasting impression.
The elegant, panto-shaped RR023 model is accented by a keyhole bridge and constructed with wood temples and a horn frame front. Intellectual meets vintage in the limited edition RV027 sunglasses. Perfectly round horn rims are joined by titanium temples and spring bridge, which results in a style that embodies bohemian sophistication. Robert Rüdger’s masterful use of raw materials like horn, wood, titanium, and, for the first time ever, carbon fiber, serve as a fine complement to the classic, yet modern and confident man whom the brand attracts.
Photography BERT SPANGEMACHER
Text CHRISTINE TOMAS
Set Design PAUL BONCOEUR
This article originally appeared in the REAL issue // published in April 2016.
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