SIMPLICITY IS SOPHISTICATION
Composed using natural, hypoallergenic materials under exacting German standards, HOFFMANN Atelier’s classic designs have stood the test of time—40 years, to be exact, as the company celebrates its anniversary this year.
LABEL PROFILER – HOFFMANN: The story goes that founder Josef Hoffmann, fueled by his love of eyewear and buffalo horn’s exquisite qualities, began making natural horn frames for himself. His dedication and motivation to his craft led to the company’s founding in 1978. The company’s design credo is simple: Hoffmann Natural Eyewear is made for people who live their individuality. Thus, their timeless designs complement and bring full focus on the wearer—not on the frame or the brand for that matter. HOFFMANN is so dedicated to this philosophy that their designs feature no logo. What’s remarkable about HOFFMANN is that while every pair of glasses is 100% handcrafted in Germany and offers the highest degree of individuality, the brand is accessible in fifty countries worldwide.
Today, the brand is famous for making the slimmest horn frames in the world. Thanks to Triplex-Horn® technology, unmatched stability is achieved despite the exceptionally thin material used. In addition to buffalo horn, the company artfully combines ultra-luxurious natural materials such as fine wood, alpaca hair, silk, and gold.
Photography BERT SPANGEMACHER
Text CHRISTINE TOMAS
This article originally appeared in the BEAUTY issue // published in April 2018.
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