SWISS SWISH

In 2010, Swiss brand EINSTOFFEN set out to bridge the worlds of raw nature, street fashion, and eyewear. Inspired by nature, yet pulled by the cosmopolitan allure of art, cinema, and music, the brand isn’t afraid to combine seemingly disparate elements to create their unique handmade designs. Their ingenuity paid off: the company won three trophies from the 2018 German Design Awards. A “swish” for the Swiss, indeed.

LABEL PROFILER – EINSTOFFEN: Nature’s beauty plays a heavy hand in EINSTOFFEN’s collection, using materials such as wood or stone. And where others stumble when working with these materials, EINSTOFFEN excels. By artfully combining other materials, like acetate with natural wood, the result is a more sophisticated, not at all clunky frame.

EINSTOFFEN’s ZUCKERBÄCKER line stays true to its namesake—”candy maker.” The acetate and wooden frames are offered in various colors and two versions. While the frames are designed especially for delicate facial features, its modern lines complement virtually any face. We loved the acetate model, which features a glossy transparent frame with temples partially made of wood. The look is solid, sweet, and all at once delicious. The peach burl model features delicate wooden layers with natural wavy grains and are remarkably light, despite their solid construction.

Photography BERT SPANGEMACHER
Text CHRISTINE TOMAS

Swiss Eyewear Brand EINSTOFFEN optical glasses - ZUCKERBÄCKER
4SEE Label Profiler – EINSTOFFEN Zuckerbäcker

 

This article originally appeared in the BEAUTY issue // published in April 2018.

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