Text JUSTIN ROSS
Victoria Beckham – How Passion and Prowess Transformed a Style Icon into a Respected Fashion Mogul
Victoria Beckham continues to defy expectations. Her celebrity profile started in the 1990s when she skyrocketed to fame as part of the global sensation that was the Spice Girls. Even as the girl group’s fame and popularity started to fade, Victoria remained in the spotlight. During this time, Victoria’s penchant for fashion and adventurous spirit were often on display as her image hardly left the cover of fashion magazines around the world. Her bold spirit and risk-taking attitude landed her on both the best and worst dressed lists but she never veered away from her personal tastes and penchant for experimentation with style.
For many, this type of fame is not only fleeting, but difficult to endure, but for Victoria Beckham it was just a starting point. When it was announced the Victoria Beckham was to design and produce a fashion line under her own name, some were skeptical. Rather than dissuade her from delving into the business of fashion it seems to have had the opposite effect. She created a critically acclaimed and highly successful collection of clothes. What some assumed would be a short-lived foray into fashion has instead become an enduring, and growing, detail-driven fashion empire.
As her eponymous brand grows and continue to receive rave reviews, Victoria has ventured further afield into areas that she loves such as eyewear and accessories. The same core values that led her to success in her fashion brand drive her approach and her aesthetic in these newer businesses: to make what you love, and to pay good attention to the details in order to stand out.
With all of these business ventures, along with her well-known charity work, you might think that she gets caught up in her whirlwind of activities, but thanks to her well-honed organizational skills she is actually very very down to earth, taking each day as it comes, and always finding time to relax in the company of her family and four wonderful kids. 4SEE delved into the wonderful world of Victoria Beckham to find out more about the secrets to her success and the stunning results of her hard work and passion for fashion and eyewear.
What role does eyewear play in your wardrobe? How do you choose what pair to wear and when?
I am genuinely very passionate about eyewear – I love glasses and to be honest I rarely leave the house without a pair. Having worn them so often and for so long I know now what suits me, and tend to have a few favourite pairs which I alternate between – an oversized oval shape and a classic square style are two of my go-tos.
How do you innovate in eyewear? What materials or techniques are you looking to in the future?
Within my own collection, I think it’s absolutely crucial that we always use the most cutting edge technology available and the very best materials possible. I particularly love the bespoke rose gold anti reflective coating on our lenses, which are made by Zeiss. I like how they combine beauty with functionality, and I’m always on the look out for other great ideas or innovations which will do the same.
If you could pick just three words to describe the eyewear that you produce, what would they be?
Contemporary, handcrafted, refined.
What is your favorite pair of glasses that you have produced from your own line?
It would have to be the pair that’s named after me – The VB! When I was creating The VB, I said I wanted to make a frame that felt like an instant classic; like that one style you’d always wanted to own that would go with absolutely everything in your wardrobe. It’s a shape that I’ll be wearing for years to come – it’s timeless.
You previously had relationships with accessories and eyewear brands, how does it feel to be producing your own vision now?
I feel very proud of what we’ve achieved. Since we launched 6 years ago I think we’ve managed to develop a distinctive and desirable eyewear brand, and it has just gone from strength to strength. In line with this growth, last spring we brought the manufacturing process in house – working with a number of specialised local workshops in a little town in Italy. This means we now have even more control over all aspects of the development process, and can source our own exclusive materials.
How many glasses and sunglasses do you own overall?
I’ve lost count! I’m a bit of a magpie when it comes to eyewear and have built up quite a collection. I’m always on the lookout for interesting design elements – the perfect tortoiseshell, or eye catching mirrored lenses. My own mirrored aviators have been incredibly popular – we have such a range of colours available now that you could have a different one for each day of the week, if not month!
How do you juggle your many different roles?
It can be hard – but then I’m sure it’s hard for every working mother. I absolutely love my job, but my family comes first – and I have an incredibly well organized diary so that I can plan everything around them. Someone still needs to do the school run and the parents’ evenings! It can be tricky but it works out in the end.
What do you like to do for fun to unwind?
Spend time with my family. They keep me grounded and make me laugh, which is the best stress buster.
Do you have any superstitions?
I don’t walk underneath ladders, and if I see a magpie I always do the salute thing!
What is your personal motto?
Always work hard and trust your instincts.
What’s the best thing that happened to you this year?
I just opened my store in Hong Kong in March, which was pretty exciting. It is my second brick and mortar store after 36 Dover Street in London, so I was really thrilled to see it open and to meet all of my customers out there.
Photo: courtesy of Victoria Beckham