Impact and innovation are the driving forces behind revolutionary ideas in fashion. And when style meets substance, a reaction occurs—creating powerful forces for change and trends that can be seen and felt all around the world. 4SEE talks with the foremost innovators from fashion’s ever-evolving world, questioning the sources of style and culture and drawing out answers about their inspiration and impact in 4SEE’s FOREMOST.
Fierce nails and female empowerment through streetwear, style and beauty. ISLA Berlin Founder Charissa Chioccarelli shares her world in 4SEE’s latest foremost. Q&A.
Founder and CEO of Streetwear concept store ISLA Berlin and cultural marketing agency ISLA Creative, Charissa Chioccarelli leads by example when it comes to ‘making it happen’. Initially moving to Berlin from Amsterdam to take up a job in Social Media Marketing with Zalando, she quickly grew frustrated with the limitations of Berlin’s nail art scene, leading Charissa to carve out her own path, creating in the process a dynamic concept store run by women, for women. Neither exclusively nail salon nor shop, ISLA also offers women the opportunity to try out DJ’ing in an inclusive and supportive environment, hosts pop-up beauty events, and shares the shop rooms with iconic sports luxe brand OBEY. 4SEE met with Charissa to talk style philosophy, upcoming projects, and of course – her go-to eyewear.
Describe yourself in three words.
Hands-on, independent, stubborn.
Style Icon(s) and the reason why.
I don’t really have a fashion icon, but if I have to choose someone I say my husband @deadhypeberns, his creativity always inspires me.
What would you consider to be your biggest accomplishment so far?
My biggest accomplishment I would say is setting up ISLA and turning it into a healthy business.
What is next for you, an immediately upcoming project?
Our next project is the Bam Brow (Brow Bar) pop-up at ISLA. We love to collaborate with businesses and creatives from all over the world.
Favorite eyewear brand?
The last pair I bought are from Kuboraum and I love them! It was a funny story, I bought them in the US not knowing the brand is from Berlin and literally situated on the same street as ISLA.
Your fashion philosophy / Styling tips.
Although I own a shop, I’m not the biggest shopper. I’d rather invest in a couple of good, timeless pieces.
Three words to describe your customer at ISLA Berlin.
Really fucking loyal!