Photography BERT SPANGEMACHER
Text DAGMAR SCHRAMM
More and more people prefer customized and hand-made goods over mass-marketed products. 4SEE visited a manufacturer with commitment to handcraft, high quality, individuality and modern design. Danish label Ørgreen not only produces first-class titanium frames, but also creates the colours for every collection themselves.
Sahra Lysell’s job is a unique one. The 37 year old is Colour Advisor for the Danish eyewear label Ørgreen. She has developed colours for the brand’s exclusive designs for 14 years now. “At Ørgreen colour is just as important as shape“, she explains. “This way a third dimension develops – colour transports emotion and mood onto a frame.“ Which is why Ørgreen offers 40 to 50 new colours each season, considerably more than any other manufacturer. Sahra Lysell gets most of her inspiration from when she is out and about. “I observe people very closely“, she says. “My gut tells me which colours are the right ones for the right time. It is my goal to create colours that people didn’t know they wanted before.“
The manufacturing process is elaborate at Ørgreen: Sahra Lysell sends her samples for manufacturing to Japan, where the frames are made and coloured by hand. A sample can be a page from an old schoolbook or a piece of paper – anything to ease the difficulty of translating colour for Ørgreen’s titanium frames. “A colour can contain up to a hundred different substances“, Sahra Lysell explains. “And each and every one has to be skin tolerant, posing a great challenge.“ The teams of both countries work closely together, despite the long distance. Patterns are exchanged back and forth between Japan and Copenhagen until everyone is pleased with the newly created colour. Colours must flatter the face, so Ørgreen tests them on people with different skin tones and nationalities. „You wear your glasses every single day, you express yourself with them. This shows why the right shade is so very important“, the expert explains. “We want our glasses to be absolute favourites. This is why we put so much work, heart and soul into our creations.“ Sahra Lysells describes Ørgreen as an emotional company: “We have supreme quality standards. Time and handcraft are vital parts for the production of our glasses.“ No wonder that Ørgreen prefers to take design and colour into their own hands instead of letting trend scouts take charge.
For summer Ørgreen recommends colours for gentlemen and gentlewomen: Navy, Mahogany, Ivory and Cognac with a matte, industrial finish. These are combined with shades from the 80s and 90s, for example green and violet. The contrasting colours create complexity. „Only through the combination of two worlds something new, something creative can grow“, says Sahra Lysell. Ørgreen’s success is excellent proof for the colour expert’s work. The brand is sold in more than 40 countries and adored by many fans around the globe.