ETNIA BARCELONA Capsule Collection – Eufluoria: fluorescent euphoria
Etnia Barcelona’s latest collection reminds us what is possible when we live in a culture where experimentation is prized, uniqueness and non-conformity are not only respected but revered and differences are celebrated through individual style. Dubbed ‘Eufloria’, a fun portmanteau cleverly combining euphoria and fluorescent, the collection contains three unique models that reference the groovy, psychedelic culture of the ‘70s but are firmly planted in the here and now with innovative modern shapes made of deliciously chunky Mazzucchelli acetate.
The capsule collection of six styles are overflowing with personality and exuberance and come pre-loaded with eye-popping colours and a huge dose of optimism; in other words exactly what we need right now! Combine this with the colour mineral lenses that complete each of the three unique styles and these glasses are readymade attention-getters. It’s impossible to have a bad day when you look so good.
Etnia Barcelona presents its new Eufluoria capsule collection
Etnia Barcelona, true to its rebellious, non-conformist stance, presents a new capsule collection bursting with contrast and inspired by a range of fluorescent colours.
The capsule, created “in a state of Euphoria”, transports us to a psychedelic, sophisticated world, brimming with the vibrant hues ever-present in the colour palette of the Barcelona eyewear firm which, since 2003, has stood as a lighthouse for the study and application of colour. Colours which take the capsule by storm to create vitality packed icons.
Conceived and created in 2020, Eufluoria was born with hope for a world of renewed rights and freedoms. A collection inspired by the euphoria that will take the world the day we all come out on the other side of this.
“The Einstein”, “The Kennedy” and “The Khalo”. 3 models that exude personality in 7 mm natural 3D Mazzuchelli acetate with grooved steps that give the frames both great shape and comfort.
The three models in the collection all come with HD colour mineral lenses that offer a truly unique visual experience in colour and quality, as one has come to expect from all the brand’s sunglass collections.
The temples are built in layers of acetate, superimposed to create a “see thru” effect, and end in a splendid blade bearing the exclusive motif created for each of the three models: an eye with rays of light, an eye with lashes or an eye and a pyramid.
Eufluoria is a ray of light, an explosion of life and colour. A painstakingly crafted, optimistic collection with an eye to the details that are the hallmark of the collection.
Etnia turned to the Moroccan photographer Mous Lamrabat for the artwork for the campaign. Our creative team had been just itching to work with the artist, who shot the campaign in Belgium. Mous Lamrabat adds the finishing touches to the project with pictures flooded with an ethnic identity which transports us anew to the very roots of the firm.
With this new limited-edition capsule, Etnia Barcelona further consolidates its standing as an innovative brand, bringing differential value to the optical, art and fashion sectors.