NiNi and KAI in the new Gucci Eyewear Spring Summer 2020 Campaign

Gucci Eyewear SS2020 Campaign
A film by Harmony Korine, the Gucci Eyewear campaign for Spring Summer 2020 stars actress NiNi together with singer, actor and dancer KAI inside the Amoeba music store in Los Angeles.

GUCCI Eyewear SS2020

A film by Harmony Korine, the Gucci Eyewear campaign for Spring Summer 2020 stars actress NiNi together with singer, actor and dancer KAI inside the Amoeba music store in Los Angeles. Going back to the 80s when the local record shop or video exchange would be a social nexus, the scenes unveil the new eyewear collection designed by Alessandro Michele.

Music: ‘Dance Hall Days’ Wang Chung
(Darren Costin, Nick Feldman and Jack Hues)
© Kobalt Music Publishing Limited o/b/o Spirit Services Holdings, S.à.r.l.
(P) Courtesy of Chong Music
By arrangement with Spirit Music Group

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AHLEM film

Ahlem – A Love Story
In its first brand film, luxury eyewear maker AHLEM tells a cat-and-mouse love story, set in modern Los Angeles.

AHLEM was launched in 2014 by Parisian-born, Los Angeles-based designer, Ahlem Manai-Platt. Following ten years in fashion at Acne and Miu Miu, consulting roles across the Parisian fashion landscape, and an advisory role to the Fédération Française du Prêt à Porter, Manai-Platt saw her future in perfect vision. “I live in glasses,” she says of the apparent career move into eyewear, which first sparked interest among friends at a café in Paris. “We were discussing goals, and I showed the group a sketch from my notebook. The expressed excitement gave me the guts; the loss of a beloved pair of vintage sunnies shortly thereafter gave me the final push. And that’s how the brand was born.”

What materialized were nine handmade eyewear frames in cool, chic shapes all rendered in Italian Mazzucchelli acetate. Now, five years strong—with one store located on Abbot Kinney and another in the heart of Downtown LA, as well as recognition from the CFDA/Vogue Fashion Fund—AHLEM is planted firmly in the future with an ever-evolving collection of trend-agnostic eye and sunglasses. Amidst a crowded landscape, the compelling draw of AHLEM eyewear—equally suited for Pacific Coast sands and Parisian streets, and everywhere between—lies in the fusion of exquisite design and innovative approach.

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Miu Miu - Head In The Clouds

Miu Miu Eyewear – Head In The Clouds Campaign
Miu Miu Eyewear presents Head In The Clouds, a film that revolves around the female gaze, daydreaming and the Miu Miu Cloud – the latest addition to the brand’s iconic eyewear collection.

Set in the sun-dappled gardens of a country house outside of Paris, Head In The Clouds tells the story of a chance encounter between two girls. As Constance loses her glasses during an argument with her boyfriend, Laura stumbles upon these, discovering a new captivating interest – seeing the world through Constance’s eyes. The glasses in question make everything look rose-tinted, opening a portal to mystery, fantasy and the possibility of seeing a beautiful and elusive new friend again.

The film celebrates the Miu Miu Cloud, this season’s playfully idiosyncratic cloud-shaped rimless sunglasses with lenses in multiple colors.

Head In The Clouds is written and directed by Agostina Gálvez and stars Marylin Lima and Calu Rivero. It is inspired by the director’s love of vintage film posters. Viewers will be able to see two or three moving images simultaneously combined in a manner that is at once poetic, cinematic and graphic.

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Sponsor
Yuichi Toyama SS2020 Campaign
Sponsor