Ignasi Monreal x ETNIA BARCELONA

Ingnasi Monreal x ETNIA BARCELONA

The Capsule Collection

Etnia Barcelona teams up with artist Ignasi Monreal for their latest limited edition capsule in which the artist lends his singular aesthetic to the unabashedly fun collection of frames.

Etnia Barcelona consistently finds new and exciting ways to place artists front and centre, highlighting the significant role of artists in our society and reminding us of the inspiring value of creativity. For this capsule collection, they worked with a name synonymous with the new wave of Spanish artists, a bastion of cool, and a master of mixing styles, genres, and epochs, Ignasi Monreal.

Ignasi Monreal is one of those rare artists who has that unique ability to live among and between different worlds, mixing the high and the low and covering a lot of ground in-between. He cheekily reminds us of all sorts of references and takes us on a twisted journey through the whole canon of twentieth-century art from Dalí to Warhol and beyond, picking up on classical and ancient motifs before arriving back firmly in the new millennium.

The campaign, directed by Monreal and featuring the work of another talented young artist, photographer Paolo Zerbini, harkens back to the heyday of Italian glamour and remixes it with urban youth as it delights us with a cheeky romp through some of the city of Rome’s most iconic sites, seen through new eyes.

We are so glad that Ignasi Monreal and Etnia Barcelona have had so much fun with this collaboration, choosing to play with this iconic neo-classical surrealist eye motif on the limited edition frames, out now. And like all great works of art, each of the frames from this collection comes with the artist’s signature engraved in gold on the rims. Definitely one for the collection!

Etnia Barcelona, as always inspired by the world of art and cultural movements, presents an exclusive collection, designed in collaboration with the “enfant terrible” of Spanish art of the 21st century. Famous for his work with Gucci, Bulgari, Vogue and Adobe, or with artists like Dua Lipa, Rosalía or Fka Twigs, and for his collection of oil paintings titled ‘Plats Bruts’, Ignasi Monreal is one of the young Spanish talents of greatest international reach.

His singular outlook seamlessly combines classicism with contemporaneity, classical painting with digital art, to create visual fables which exude an air of intrigue, spiced with elements of pop culture – in short, truly unique work.

The Barcelona eyewear brand, faithful to its Anartistic stance, was drawn to the artist by its fascination for his take on, and understanding of, the world. Also, for his way of projecting both past and future into his work to offer an insight into the workings of his imagination, crafted in the most exquisite, beautiful form.

Together, Etnia Barcelona and the Spanish Rome-based artist have designed a line of eyewear, the detail of which makes it a true collector’s item. A single model of sunglasses in 3 colours, crafted in natural Mazzuqueli acetate and featuring Barberini mineral glass lenses.

Ignasi Monreal x Etnia Barcelona started its creative journey with John Berger’s ‘Ways of Seeing’, a journey which delivers glasses that offer us the possibility of enjoying enhanced “peripheral vision”. Eyewear which, with the extra eyes on the temples, plays with the fantasy of never missing any chance source of inspiration.

Ignasi Monreal x ETNIA BARCELONA

In addition to the frames, Ignasi has also created two eye-shaped masks for the collection campaign, destined to travel around the city of Rome to seek out sources of inspiration. The Italian capital, apart from being the artist’s chosen second home, where he enjoys long stays, over which he soaks up the city’s beauty, is the scenario chosen for the campaign, likewise directed by Monreal.

The campaign, featuring the photography of Paolo Zerbini, brims over with the mix of sense of humour and romanticism so typically found in his work. The campaign shows the tour the eyes took around Rome, during which the artist never missed the opportunity to include those closest to him – a celebration of his memories of the city.

Toni Garrn, starring BOSS Eyewear ss20

Toni Garrn stars in BOSS SS20 Eyewear Campaign

BOSS EYEWEAR FOR HER: Under the slogan “Everybody has a story to tell,” the German model and actress Toni Garrn enhances her star power with new sunglasses, featuring bold shapes and sleek translucent colors.

Discover BOSS Eyewear for her from here.

Toni Garrn, starring BOSS Eyewear ss20
Toni Garrn stars in BOSS SS20 Eyewear Campaign

Credits
Photographer: Matthew Brookes
Video Director: Emma Dalzell Khan
Stylist: David Lamb
Hair: Terry Saxon
Make-up: Lotten Holmqvist
Production: Collateral Films

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Ray-Ban Films #OurTraditions

Ray-Ban Films #OurTradition

To those things that happen by chance and stay with us, shaping our lives year after year. These are the moments we want to celebrate. These are our traditions. #OurTradition


Ray-Ban Films #OurTradition

RAY-BAN
Timeless style, authenticity and freedom of expression are the core values of Ray-Ban, a leader in sun and prescription eyewear for generations. Since the introduction of the iconic Aviator model created for the aviators of the United States Army, Ray-Ban has been at the forefront of cultural change, becoming a symbol of self-expression, worn by celebrities and public figures all around the world. The lifestyle brand joined the Luxottica Group in 1999 after which Ray-Ban accelerated its growth and redefined its distribution. As of December 31, 2018, Luxottica operated 213 locations, mainly in China.

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NiNi and KAI in the new Gucci Eyewear Spring Summer 2020 Campaign

Gucci Eyewear SS2020 Campaign
A film by Harmony Korine, the Gucci Eyewear campaign for Spring Summer 2020 stars actress NiNi together with singer, actor and dancer KAI inside the Amoeba music store in Los Angeles.

GUCCI Eyewear SS2020

A film by Harmony Korine, the Gucci Eyewear campaign for Spring Summer 2020 stars actress NiNi together with singer, actor and dancer KAI inside the Amoeba music store in Los Angeles. Going back to the 80s when the local record shop or video exchange would be a social nexus, the scenes unveil the new eyewear collection designed by Alessandro Michele.

Music: ‘Dance Hall Days’ Wang Chung
(Darren Costin, Nick Feldman and Jack Hues)
© Kobalt Music Publishing Limited o/b/o Spirit Services Holdings, S.à.r.l.
(P) Courtesy of Chong Music
By arrangement with Spirit Music Group

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Etnia Barcelona FW2020 Campaign TERRA
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