anothony aiden ny


Opened in 1989 on the iconic St. Mark’s Place in the East Village in New York, Anthony Aiden Opticians was one of the first high-end boutiques in the area, and has been presenting the most fashion-forward eyewear with personalized services to offer the perfect pair for each customer. Aside from his personal history in the area (his grandfather had a barber shop nearby in the 1920s), he chose this area for its music and art scene. “It was always different from other neighborhoods in Manhattan. Any night of the week at 3am you can walk down St. Mark’s Place and it felt like Times Square.” He prides himself in the relationships he has developed with his clients over the past 29 years, although with the gentrification of the area in the recent years, the starving artists and musicians as well as the original Ukrainian immigrants are no longer seen, and old tenements are being replaced by new condominium doorman buildings. His focus on the eyewear selection is artful designs and playful colors, regardless of what the trends may be: “The only thing I can say is the best shape and color is ‘what’s interesting’. Always keep it interesting.” Asked about other brands, he comments that Jacques Marie Mage is his new favorite. “The quality is beyond any other brand out there. You feel quality when you hold them in your hands. They wear magnificently on the face and are just the right amount of unique styling and bad boy rock and roll for anyone.”

Anthony Aiden Opticians
42 St. Mark’s Place
New York, NY 10003
+1 212 533 1577



With a passion for unique, one-of-a-kind vintage eyewear, Abdullah Demir, who runs the Brillenschatz shop has been collecting from all corners of the world, and showcasing them at his shop since 2011. “About 15 years ago, I saw an eyewear dealer who was selling the original vintage glasses in an antique market, and I was instantly in love with the colors, shapes and quality.” He noticed that the pieces were made to be used by customers for a long time with a more sustainable approach. “My passion, original vintage glasses are like a good old wine. Due to the long storage time, the material of the glasses gets a rest, which results in a charming patina, which we can enjoy today.” Brillenschatz stocks carefully selected pieces from the ’70s, ’80s and ’90s, in his shop on Potsdamer Strasse that features a retro-inspired interior. With celebrity clients including Elton John, Jean Paul Gaultier and Wolfgang Joop, Abdullah describes his customers as individuals and collectors of all ages who simply appreciate the uniqueness of original vintage glasses. Asked about what is trending for the season, timeless aviators and the round shapes are particularly popular, adding that extraordinary eyewear shapes are also in demand at the moment. As for other favorite designers, they include Jean Paul Gaultier and Matsuda for their steampunk and precision industrial design, as well as Alain Mikli and Casanova for their crazy shapes and fierce colors.

Potsdamer Strasse 79
10785 Berlin
+49 30 6165 3702

Etnia Barcelona Flagship Shop ©alvarovaldecantos



Etnia Barcelona opened its first flagship store in the spring of this year in the emblematic El Born district of its native city Barcelona. The store occupies two floors of the historic seven-story building while the rest of the five floors are used for workshops, press showrooms and exhibition areas. “You can also find special collections that can only be purchased in the store, as well as several books about the artists who have inspired the brand. In short, it is a space in which to live a whole brand experience,” comments Pili Rodriguez, Communication Manager for the brand.

Etnia Barcelona Flagship Shop ©alvarovaldecantos
Etnia Barcelona Flagship Shop ©alvarovaldecantos

For the collections this season, there are rounded and oversized frames in acetate for a vintage look with a modern twist. The metal frame models feature gently angular, light silhouettes, with a strong influence from the ’70s. While the lenses are tinted in light colors that range from scarlet to vermillion, acid colors in soft orange and yellow, as well as warm green and blue tints with a vintage character, the color variation on the acetates is what makes the Etnia collection unique, Pili explains: “the word “reARTing” summarizes the current trend that reinterprets the history of art today. The exclusive acetates of Etnia Barcelona are small pictorial works combined with monochromatic acetates, creating contrast and color combinations.”
Eyewear brands that they look up to include the futurism of Mykita, colors used in Theo and luxury details at Dita as well as Leisure Society.

Etnia Barcelona Flagship Shop ©alvarovaldecantos
Etnia Barcelona Flagship Shop ©alvarovaldecantos
Etnia Barcelona Flagship Shop ©alvarovaldecantos
Etnia Barcelona Flagship Shop ©alvarovaldecantos

Etnia Barcelona
Carrer de l’Espasería 1-3
08003 Barcelona
+ 34 93 0186 614

Photos: courtesy of Etnia Barcelona ©alvarovaldecantos



A mono-brand boutique that dedicates its entire shop to Lindberg, the Danish eyewear company known for its technical innovations and craftsmanship, Maske & Maske opened in March of this year on Potsdamer Strasse in Berlin, a street that has become an epicenter of the fashion, art and dining scene in recent years. “We wanted to open a store that would be able to present the whole spectrum the brand has to offer.

Lindberg offers so many different combinations of colors, models and materials that we wanted to do this plethora of choices justice and be able to show a big selection of these different combinations in our store,” explains Georg Maske, the owner of the store. Because of the wide spectrum of the frames offered by Lindberg, there is not a specific type of client base, “however, what unites all Lindberg customers, no matter how different they may be, is the love and enthusiasm for perfectly functioning, extremely lightweight glasses. Lindberg combines this functionality with a beautiful thought-through design, whose unobtrusiveness reminds us of the Bauhaus design of the 1920/30’s.” As for what is trending this season, Georg notes that round and pantoscopic shapes in gold are in demand, adding that even though Lindberg’s Air Titanium Rim series is over 20 years old already, it continues to be one of the best frames in the market. His other recommendations include Andy Wolf, Face à Face, Götz and Lunor, for their focus on design, fit and comfort, and not on brand names and logos.

Maske & Maske
Potsdamer Straße 105
10785 Berlin
+49 30 9153 9525

Photo: courtesy of Maske & Maske


Dita was founded in 1995 by design duo Jeff Solorio and John Juniper with a vision for timeless aesthetics. A vintage collection with a modern twist, the sleek frames with subtle logos let the eyewear speak for itself. Originally from LA, the brand currently operates with three US flagships and one in Tokyo, and is sold in 50 countries. The entire collection is handcrafted in Japan, and the premium quality glasses have been seen on celebrities from Brad Pitt to the Olsen sisters.

Asked about advising customers when buying a pair, Ariel Anaya, manager of DITA SOHO shop, explains that ¨Eyewear isn’t just about function or necessarily even style. Dita is about telling a story through products. So it’s important to understand the customer´s story.¨ This is why questions regarding their work, clothing style and cultural interests are important for choosing the right pair. A concept called ¨wardrobing¨ is also applied, wearing different pairs for various occasions or as a way to express a different look. Ariel owns eleven glasses himself, while his favorite pair is the ¨Statesman.¨

As for trends for the upcoming season, chunky acetate with sharp angles for men and oversized cat eye shapes that evoke the 60s for women are what this favorite brand of the fashion-elite recommends.

273 Lafayette St.
New York, NY 10012
+1 212 431 8900

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Photo: courtesy of DITA

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