store Le Lunetier Milan Courtesy of Le Lunetier Milano

Spring / Summer 2019



store Le Lunetier Milan Courtesy of Le Lunetier Milano
Le Lunetier, Milan

The definition of “Le Lunetier” goes beyond the meaning of its counterpart in English, which would simply be “optician.” “It represents the figure of an optical craftsman, one who would carve forms destined to become spectacles in various materials,” explains Michele Locatelli, the founder of the shop. This is precisely the spirit of Le Lunetier, whose objective is to combine tradition, innovation, aesthetics, functionality, as well as passion and professionalism. “Eyewear is one of the few accessories that is 100% functional and aesthetic. It therefore becomes an essential tool to express their personality and character.” Their appreciation of the artisan culture is reflected in the assortment of independent brands with a focus on the highest quality, “which are mostly produced in Italy, France, Scandinavia, Japan, and California,” adds Michele.

While the Milan clientele base is versatile, attracting the young and hip looking for limited edition styles to a more mature base who goes for quality classic eyewear, the best sellers are dictated by the notable trends of the season. For this season, cat eye has proved itself as right on trend and has therefore been a top seller. “Wilma” of Snob Milano, “Mask Y3” of The Kuboraum, and “Orchid” by L.G.R all represent the style but each one has a different look, from elegant to edgy and aggressive. The oversized glasses, which were omnipresent at this year’s fashion shows are another favorite, while the sporty styles worn by cyclists and skiers are also making a comeback from the 90s. “The keyword is to dare both with dimensions and colors,” emphasizes Michele.

store Le Lunetier Milan Courtesy of Le Lunetier Milano
Le Lunetier, Milan

Le Lunetier Milano
Via Carlo Ravizza, 7
20149 Milan, Italy
+39 02 4398 2683

Photo: courtesy of Le Lunetier Milano

Fall / Winter 2018



ZELAI Óptica opened in Pozuelo de Alarcón, just outside Madrid, 30 years ago by Mentxu Ormazábal. An optician and lover of exclusivity, Mentxu began the search for eyewear with a personality and style outside of Spain. “In those days, it was impossible to find healthy vision and innovative design together,” comments Amaya Ázocar, the founder’s daughter. Following the success of the first shop, the second location opened in 1999 in Chueca, a trendy, gay-friendly neighborhood in the heart of Madrid.

Working with independent brands such as Monokol, Michel Henau, Andy Wolf, Res Rei, and Kaleos, their buying policy limits the purchase to one or two pieces of the same models, maintaining the exclusivity of the collection. “We work with many suppliers and designers that we love. In general, we focus on independent design that adapts perfectly to changes in style because their structures allow it.”

Since the beginning, their philosophy has been to provide a complete personalized experience and to create a special connection with the clients. With this in mind, the shops have been designed with a careful attention to details from optometry to choosing the right pair. ZELAI Óptica also prides itself in being a pioneer of introducing metal models, while also counting all-black models as their staples. The trend factor for this season is reflected in the mini glasses and hexagonal models in their assortment.

Zelai Optica
Plaza de Chueca 9
28004 Madrid, Spain
+34 91 524 0547

Photos: courtesy of Zelai Optica

Fall / Winter 2018



Located in the Miami Design District, now home to plentiful art galleries, showrooms, high-end boutiques and restaurants, I On The District was one of the first luxury stores to open in this neighborhood in 2008. It was the dream of the founder Irina Chovkovy to bring quality eyewear brands to Miami, when no other optician in the city carried them. It offers a curated selection of independent brands, including Cutler and Gross, Matsuda, Mykita, and Jacques Marie Mage. As a concept boutique, it provides not only eyewear, but also a selection of niche handmade jewelry, perfumes, candles, books, and home decor curated from their extensive travels around the globe. They also work with local artists to display their work inside the store. “We are a family-run store and believe in forming personal relationships with our clients and community,” comments Irina. Their clientele is not limited to Miami locals, but also draws visitors from fashionable capital around the world from New York to São Paulo and Dubai.

Asked about the best sellers, Irina says that “Miami natives love colorful sporty pieces that work well on the boat, beach or out on the town.” Notably, aviators with tinted lenses and durable titanium frames from ic! berlin and Mykita, as well as Matsuda frames with iconic metalwork and steampunk influences are clients’ favorites. “This is the year of the cat-eye,” adds Irina, highlighting the original vintage RetroSpecs from the 1950s and the exaggerated shape of Kuboraum’s Y3 Mask, as well as Robert la Roche featuring a new take on clean lines.

I On The District
151 NE 41st St, Suite 141
Miami, FL 33137, USA
+1 305 573 9400

Photo: courtesy of I On The District

Fall / Winter 2018



Following iconic boutique Colette’s closure in December 2017, Sebastien Chapelle, who was the manager of the tech & watches department there for 14 years, decided to open Nous. “I created « nous » as a place with a specific art direction and know-how based on a unique philosophy « pour nous par nous » (« for us by us »).” The shop brings together more than 150 exclusive brands, exploring urban influences that reflect the spirit of the time, and aims to be at the crossroads of street culture. In addition to eyewear, it offers streetwear, accessories, sneakers and high-tech products, as well as books dedicated to the street culture influences. And with a price range starting at 5€ it is indicative of the wide range of the selection for all tastes and the diversity of collection in store. “Our clientele is very eclectic. Every day we welcome fans of street culture, international and Parisian, fashionistas, and people from around the world,” comments Sebastien.

Asked about the trend for the season, the focus is on color block sunglasses, fluo series, and conceptual creations such as Wires Glasses by Yair Neuman and model Lily Cole. Nous’ well-edited selection of eyewear includes Thom Browne, Thierry Lasry, Komono, Spektre, Illesteva and Mykita x Margiela, as well as new launches including “Mini me Icy Ice” by Stella McCartney for kids and the Super Sunglasses collection inspired by Andy Warhol from Retrosuperfuture. “I like all the creative brands, which are the « fil rouge » («red line » or mainstay) of the store. As our customers come from all over the world, we offer the best creations of trend and very selective products.”

48 Rue Cambon
75001 Paris, France
+33 1 40 28 40 75

Photos – courtesy of Nous

decora tokyo

Decora, Tokyo

Decora is derived from the word “deconstruction”, a nod to their aspiration to move away from the current practice of the eyewear retail industry in Japan and to propose a new style of its own. This philosophy is also reflected in the design of the Tokyo shop, which opened in 2007. Only a small part of the product selection can be seen from the outside, and it was done purposely to focus on the communication with clients in choosing an ideal pair. The clientele base consists of a wide range, from businessmen in the area to tourists visiting the city, due to its location just in front of the Tokyo station. “What they have in common is that they all look for quality pairs that can be used for a long time, or something rare and unique that cannot be found elsewhere”, comments Hiroki Urushibata, Managing Director of the brand. Asked about the bestsellers, he comments that the round and the “Boston” shapes in classical metal and combination frames have been popular regardless of the brand. Specifically, Lindberg has performed very well for its design, comfort and functionality. For this season, Decora has created limited edition matte black frames in collaboration with some brands, and they are expected to be an addition to the classic metal variety. Additionally, the shift of the nose pad material from plastic to titanium is a predominant trend at the moment. As for other brands, Yellows Plus is one to watch, so are Jacques Marie Mage and Ahlem that are not widely available yet in Japan.

Shinmaru Building 2. Stock
1-5-1 Marunouchi
Chiyoda-ku, Tokyo 100-6502
+81 3 3211 3201

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