DREAMING OF IMPOSSIBLY BLUE OCEAN AND SKIES

Pioneers, indeed, in the study of color and the psyche, ETNIA BARCELONA’s Klein Blue (KB) collection had 4SEE dreaming of Barcelona’s impossibly blue ocean and skies.

LABEL PROFILER – ETNIA BARCELONA: The retro-cool collection features gentle shapes that are big on personality and Barberini lenses – arguably the most technologically advanced lenses in the world. Not only do they provide 70% better vision than plastic lenses, they last longer and are healthier for your eyes.

ETNIA BARCELONA is a brand that melds art, color and light, and this is especially evident with their Wild Love in Africa (WLA) handcrafted, limited edition sunglass collection. We loved the classic silhouettes and textures inspired by the African Savanna, like wood, zebra hair, giraffe skin, and horn. We especially loved their select frames accented with blue metal and blue lenses, which had us longing for the Serengeti skies. WLA frames are made from 100% eco-friendly acetate and Barberini mineral glass lenses that are also HD vision manufactured so that the colors you see through your lenses are as intense as the one on your frames. Royalties from KB will be donated to The Orphanaid NGO, while 2% from WLA global sales will go towards funding the Africa Rising Foundation.

Photographer BERT SPANGEMACHER
Text CHRISTINE TOMAS
Set Design PAUL BONCOEUR, ALICE GIBNEY

4SEE Label Profiler - ETNIA BARCELONA
4SEE Label Profiler – ETNIA BARCELONA
Klein Blue Collection & Wild Love in Africa Collection

This article originally appeared in the COLOR issue // published in April 2015.

4SEE IS A FREE PREMIUM DISTRIBUTED MAGAZINE ABOUT FASHION, ART, MUSIC & CULTURE, REVOLVING AROUND EYEWEAR & ACCESSORIES.

4SEE IS PRINTED IN A3 & POCKET-SIZE FORMATS.  WE PUBLISH BIANNUALY IN SPRING & FALL. 4SEE IS ALSO AVAILABLE IN ONLINE. UPDATED WEEKLY. WITH EXCLUSIVE DIGITAL CONTENT.

We produce our print and editorial content with seasoned  and carefully selected talents. As a result, all of our editorials are unique and 100% original. Each issue covers a totally new and relevant theme that brings acts as a platform. Our artists showcase their talent and point of view by zeroing in on current topics and inspiring creative editorials.

4SEE Label Profiler - RAY-BAN, photo by Bert Spangemacher

NEVER HIDE

Never has a brand epitomized the culture of cool like RAY-BAN. The brand rallies everyone from the well heeled to those who live on the edge and everyone in between to embrace their inner rebel with their slogan, “Never Hide.”

LABEL PROFILER – RAY-BAN: Synonymous with individuality and authenticity, RAY-BAN advocates that nothing is more fashionable than to be yourself. Like the brand itself, the RAY-BAN Wayfarer really needs no introduction. From Her Royal Highness, the Duchess Kate Middleton to Madonna, from James Dean to Jay-Z, this timeless classic’s widespread appeal is as legendary as the faces it graced.

And now, Wayfarer fans can rejoice: available as prescription glasses, the Wayfarer LITEFORCE OPTICS offer the same appeal as their original counterpart and look as good on in the boardroom as they do while playing billiards. The frames are made with Liteforce – a thermoplastic often used in the aerospace industry for its incredible lightness and durability. When we tried them on, their feather-light feel blew us away. 4SEE noticed moderate updates to the classic design, such as a sleeker frame and a faintly softer eye shape. Wayfarer Liteforce Optics are available in opaque grey, black, petroleum blue and purple.

Photographer BERT SPANGEMACHER
Text CHRISTINE TOMAS
Set Design PAUL BONCOEUR, ALICE GIBNEY

4SEE Label - RAY-BAN Liteforce, photographed by Bert Spangemacher
4SEE Label – RAY-BAN Liteforce

This article originally appeared in the COLOR issue // published in April 2015.

4SEE IS A FREE PREMIUM DISTRIBUTED MAGAZINE ABOUT FASHION, ART, MUSIC & CULTURE, REVOLVING AROUND EYEWEAR & ACCESSORIES.

4SEE IS PRINTED IN A3 & POCKET-SIZE FORMATS.  WE PUBLISH BIANNUALY IN SPRING & FALL. 4SEE IS ALSO AVAILABLE IN ONLINE. UPDATED WEEKLY. WITH EXCLUSIVE DIGITAL CONTENT.

We produce our print and editorial content with seasoned  and carefully selected talents. As a result, all of our editorials are unique and 100% original. Each issue covers a totally new and relevant theme that brings acts as a platform. Our artists showcase their talent and point of view by zeroing in on current topics and inspiring creative editorials.

4SEE EYEWEAR RETAIL REPORT
Spring / Summer 2019

Text MIO HAYASHI

KANEKO OPTICAL, TOKYO

store Kaneko Optical Tokyo Courtesy of Kaneko Optical
Kaneko Optical in Ginza, Tokyo

Based on its motto of “craftsmanship in mind, progressiveness to the world”, Kaneko Optical was founded in Sabae, in Fukui Prefecture Japan in 1958. “Sabae is a city known to have the highest standard of eyewear manufacturing, and produces more than 90% of eyewear within Japan,” explains Noriaki Ohashi, PR manager of the company.

The brand currently operates its own factory and three freestanding stores; two in Tokyo and one in Paris; the Ginza Tokyo flagship location having just opened in December 2018. “There is a consistency all throughout the planning, design, manufacturing, and sales phases of our products, which is not common for an eyewear company, and this enables the maker’s wish to reach the users,” adds Noriaki. The brand appeals to a quality-oriented mature audience with a distinctive taste for Made in Japan eyewear.

Asked about the best sellers, classic styles such as round, Boston, or Wellington types are the signature of the brand and popular among the customers. “Notably, the combination frames of acetate and titanium feature a smooth line and a classic base with a beautiful, sensible finish. It’s a detail that represents the Japanese quality, and they are popular among overseas buyers as well.” As for this season, there is a tendency for thinner frames, with a gentle round shape. “The more simple they are, the more quality becomes visible, and we feel that the customers will be able to appreciate the quality.”

store Kaneko Optical Tokyo Courtesy of Kaneko Optical
Kaneko Optical in Ginza, Tokyo

Kaneko Optical
6-8-4 Ginza
Chyo-ku, Tokyo 104-0061, Japan
+ 81 3 6263 8481
www.kaneko-optical.co.jp

Photo: mit freundlicher Genehmigung von Kaneko Optical

4SEE EYEWEAR RETAIL REPORT
Spring / Summer 2019

Text MIO HAYASHI

ATELIER MIRA, NEW YORK

store Atelier Mira New York Courtesy of Atelier Mira
Atelier Mira in New York

With an industry background of 20 years and a family heritage of the eyewear brand Anne et Valentin, Rama and Assia Valentin envisioned an optical boutique of their own, a concept store that would combine their expertise with atypical aesthetics. With this vision, Atelier Mira was born, showcasing a selection of independent eyewear brands as well as luxury goods.

Located in Williamsburg in the borough of Brooklyn, New York, the epicenter of hip millennials, the shop attracts individuals looking for a curated selection of eyewear, accessories, fragrances, and lifestyle items. “This generation tends to look for a discoverable shopping experience that ends up being pleasurable, gratifying, and above-all: memorable.”

Asked about what has been trending for the season, “We see a growing demand for unexpected design,” comments Assia. This includes striking textures seen on brands such as Theo, Nina Mur, and Kuboraum, exceptionally-detailed classic designs with vintage inspiration of Eyevan7285 and a modern and sophisticated twist on a traditional style presented by Jacques Marie Mage and Anne et Valentin. Additionally, oversized boxy shapes and extremely narrow rectangular ones are rising in popularity.
For sunglasses, partially-tinted lenses have been prominent such as those of Thierry Lasry, Ahlem, and Jacques Marie Mage, as well as warm, organic, and natural tones with modern versions of the wire frame aesthetics. Regardless, Assia stresses their focus on working outside of the changing trends to “help clientele find their own voice and unique expression of style away from trending fashion rules.”

store Atelier Mira New York Courtesy of Atelier Mira
Atelier Mira in New York

Atelier Mira
224 Grand Street
Brooklyn, NY 11211, USA
+ 1 718 747 8844
www.ateliermira.com

Photo: courtesy of Atelier Mira

store Le Lunetier Milan Courtesy of Le Lunetier Milano

4SEE EYEWEAR RETAIL REPORT
Spring / Summer 2019

Text MIO HAYASHI

LE LUNETIER, MILAN

store Le Lunetier Milan Courtesy of Le Lunetier Milano
Le Lunetier, Milan

The definition of “Le Lunetier” goes beyond the meaning of its counterpart in English, which would simply be “optician.” “It represents the figure of an optical craftsman, one who would carve forms destined to become spectacles in various materials,” explains Michele Locatelli, the founder of the shop. This is precisely the spirit of Le Lunetier, whose objective is to combine tradition, innovation, aesthetics, functionality, as well as passion and professionalism. “Eyewear is one of the few accessories that is 100% functional and aesthetic. It therefore becomes an essential tool to express their personality and character.” Their appreciation of the artisan culture is reflected in the assortment of independent brands with a focus on the highest quality, “which are mostly produced in Italy, France, Scandinavia, Japan, and California,” adds Michele.

While the Milan clientele base is versatile, attracting the young and hip looking for limited edition styles to a more mature base who goes for quality classic eyewear, the best sellers are dictated by the notable trends of the season. For this season, cat eye has proved itself as right on trend and has therefore been a top seller. “Wilma” of Snob Milano, “Mask Y3” of The Kuboraum, and “Orchid” by L.G.R all represent the style but each one has a different look, from elegant to edgy and aggressive. The oversized glasses, which were omnipresent at this year’s fashion shows are another favorite, while the sporty styles worn by cyclists and skiers are also making a comeback from the 90s. “The keyword is to dare both with dimensions and colors,” emphasizes Michele.

store Le Lunetier Milan Courtesy of Le Lunetier Milano
Le Lunetier, Milan

Le Lunetier Milano
Via Carlo Ravizza, 7
20149 Milan, Italy
+39 02 4398 2683
www.lelunetier.it

Photo: courtesy of Le Lunetier Milano

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