Leidmann in Munich

EYEWEAR RETAIL REPORT

LEIDMANN, MUNICH

Text MIO HAYASHI

The evolution of Leidmann as the go-to-optician for the city’s A-listers began in 2001 at its initial location in the Schwabing district, then under a different name. Chris Leidmann, who was once a trainee at the shop at that time became the owner and today, Leidmann counts two shops, one on the prestigious shopping avenue of Maximilianstrasse as its flagship location and the other is an outpost dedicated to Garret Leight on Hohenzollernstrasse.

Leidmann in Munich
Leidmann in Munich

“Our core philosophy hasn’t really changed; we always did and bought what we loved. We still do so today”, comments Philipp Foret, who has been working closely with Chris since 2014. Passion for details, materials and craftsmanship are what define the assortment, and this is also reflected in the interior of the 300-sqm boutique designed by Stefanie Thatenhorst. “The store looks more like what we call in German “Werkraum (craft room)” than a boutique”, says Philipp. “We are representing brands that manufacture their eyewear with a passionate dedication. They deserve a certain stage.”

As the shop caters to a range of local and international clients, and as the market currently enjoys a wide availability of styles, so does the selection at Leidmann. It includes Haffmans und Neumeister for its simplicity and purism, Jacques Marie Mage for its bold statement that presents each piece like a piece of art, and Masahiro Maruyama for its asymmetric and detailed designs that look on point the moment they are put on a face. “It’s not about following a trend by selecting your new shades, it’s about finding the right pair of glasses. Glasses that suit you and just act naturally.”

Leidmann in Munich

Leidmann in Munich

Leidmann

Maximilianstraße 11
80539 Munich, Germany
+49 89 24 21 51 10
www.leidmann.de
Photo: courtesy of Leidmann

This article originally appeared in the WILD issue // published in September 2019.

L’Artisan du Regard in Paris

EYEWEAR RETAIL REPORT

L’ARTISAN DU REGARD, PARIS

Text MIO HAYASHI

Located in South Pigalle, a former red light district turned one of the trendiest neighborhood in Paris, L’Artisan du Regard caters to a largely local clientele consisting of young, stylish families. The current shop has been run for the last 11 years by Gregory Vissac, though its history goes back to 1942, when it first opened.

“We only work with creators that we have exclusively in the neighborhood, so as to offer really different products and especially high quality.”, notes Gregory. “The most important thing is to make the customer travel and dream, by explaining the history of the glasses, which provides added pleasure in the shopping experience.”

L’Artisan du Regard in Paris
L’Artisan du Regard in Paris

Although its customer base is mainly from the neighborhood, due to its unique product assortment, as well as its upper floor dedicated to the kids’ selection, it attracts customers of all ages throughout Paris.

Asked about best selling styles, Anne and Valentin “Fancy”, a round shape with a Brit-pop feel in blue gray and tortoiseshell are highly in demand. Other noteworthy brands are Theo, Caroline Abram, and Michel Henau for their playfulness and use of colors, as well as EyeVan 7285, Matsunaga and Jacques Marie Mage for the details of the finishes.

Gregory’s word of advice when buying a new pair of glasses is to find a pair that reflects one’s personality truly, and never forget the notion of comfort and pleasure; “especially not to buy glasses as an ocular prosthesis but as an accessory to sublimate”.

L’Artisan du Regard in Paris

L’Artisan du Regard

35 Rue des Martyrs
75009 Paris, France
+33 1 48 78 06 37
www.artisanduregard-opticien.com

Photo: courtesy of L’Artisan du Regard

This article originally appeared in the WILD issue // published in September 2019.

EINSTOFFEN: ZUCKERBÄCKER

SWISS SWISH

In 2010, Swiss brand EINSTOFFEN set out to bridge the worlds of raw nature, street fashion, and eyewear. Inspired by nature, yet pulled by the cosmopolitan allure of art, cinema, and music, the brand isn’t afraid to combine seemingly disparate elements to create their unique handmade designs. Their ingenuity paid off: the company won three trophies from the 2018 German Design Awards. A “swish” for the Swiss, indeed.

LABEL PROFILER – EINSTOFFEN: Nature’s beauty plays a heavy hand in EINSTOFFEN’s collection, using materials such as wood or stone. And where others stumble when working with these materials, EINSTOFFEN excels. By artfully combining other materials, like acetate with natural wood, the result is a more sophisticated, not at all clunky frame.

EINSTOFFEN’s ZUCKERBÄCKER line stays true to its namesake—”candy maker.” The acetate and wooden frames are offered in various colors and two versions. While the frames are designed especially for delicate facial features, its modern lines complement virtually any face. We loved the acetate model, which features a glossy transparent frame with temples partially made of wood. The look is solid, sweet, and all at once delicious. The peach burl model features delicate wooden layers with natural wavy grains and are remarkably light, despite their solid construction.

Photography BERT SPANGEMACHER
Text CHRISTINE TOMAS

Swiss Eyewear Brand EINSTOFFEN optical glasses - ZUCKERBÄCKER
4SEE Label Profiler – EINSTOFFEN Zuckerbäcker

 

This article originally appeared in the BEAUTY issue // published in April 2018.

4SEE IS A FREE PREMIUM DISTRIBUTED MAGAZINE ABOUT FASHION, ART, MUSIC & CULTURE, REVOLVING AROUND EYEWEAR & ACCESSORIES.

4SEE IS PRINTED IN A3 & POCKET-SIZE FORMATS.  WE PUBLISH BIANNUALY IN SPRING & FALL. 4SEE IS ALSO AVAILABLE IN ONLINE. UPDATED WEEKLY. WITH EXCLUSIVE DIGITAL CONTENT.

We produce our print and editorial content with seasoned  and carefully selected talents. As a result, all of our editorials are unique and 100% original. Each issue covers a totally new and relevant theme that brings acts as a platform. Our artists showcase their talent and point of view by zeroing in on current topics and inspiring creative editorials.

Hoffmann eyewear, r. S-Line 791 H30 matt m. S-Line 2246 D H10/910-H10 l. Anniversary Collection 40-VI matt

SIMPLICITY IS SOPHISTICATION

Composed using natural, hypoallergenic materials under exacting German standards, HOFFMANN Atelier’s classic designs have stood the test of time—40 years, to be exact, as the company celebrates its anniversary this year.

LABEL PROFILER – HOFFMANN: The story goes that founder Josef Hoffmann, fueled by his love of eyewear and buffalo horn’s exquisite qualities, began making natural horn frames for himself. His dedication and motivation to his craft led to the company’s founding in 1978. The company’s design credo is simple: Hoffmann Natural Eyewear is made for people who live their individuality. Thus, their timeless designs complement and bring full focus on the wearer—not on the frame or the brand for that matter. HOFFMANN is so dedicated to this philosophy that their designs feature no logo. What’s remarkable about HOFFMANN is that while every pair of glasses is 100% handcrafted in Germany and offers the highest degree of individuality, the brand is accessible in fifty countries worldwide.

Today, the brand is famous for making the slimmest horn frames in the world. Thanks to Triplex-Horn® technology, unmatched stability is achieved despite the exceptionally thin material used. In addition to buffalo horn, the company artfully combines ultra-luxurious natural materials such as fine wood, alpaca hair, silk, and gold.

Photography BERT SPANGEMACHER
Text CHRISTINE TOMAS

German natural eyewear HOFFMANN's optical glasses for 4SEE magazine
4SEE Label Profiler – HOFFMANN
r. S-Line 791 H30 matt
m. S-Line 2246 D H10/910-H10
l. Anniversary Collection 40-VI matt

 

This article originally appeared in the BEAUTY issue // published in April 2018.

4SEE IS A FREE PREMIUM DISTRIBUTED MAGAZINE ABOUT FASHION, ART, MUSIC & CULTURE, REVOLVING AROUND EYEWEAR & ACCESSORIES.

4SEE IS PRINTED IN A3 & POCKET-SIZE FORMATS.  WE PUBLISH BIANNUALY IN SPRING & FALL. 4SEE IS ALSO AVAILABLE IN ONLINE. UPDATED WEEKLY. WITH EXCLUSIVE DIGITAL CONTENT.

We produce our print and editorial content with seasoned  and carefully selected talents. As a result, all of our editorials are unique and 100% original. Each issue covers a totally new and relevant theme that brings acts as a platform. Our artists showcase their talent and point of view by zeroing in on current topics and inspiring creative editorials.

l. SAFILO Calibro, r. SAFILO Burrato

L’ITALIANO VERO

People often think that fashion comes at the expense of function. Not so for Italian eyewear manufacturer SAFILO. For SAFILO, aesthetics, expert craftsmanship and wearability go hand-in-hand.

LABEL PROFILER – SAFILO: Safilo’s craftsmen are dedicated to their art. All details are uncompromising and carefully considered – from the materials used, to the patented technologies deployed so that each and every pair is built to last both in terms of style and functionality.

Artisan skills and advanced technology are at the heart of each Safilo frame, and the new collection is no exception. Using acetate, titanium, stainless steel and other metals, the new optical frames are a celebration of the company’s Italian heritage and “Made in Italy” know-how, with names like Calibro, Canalino, Buratto, Bussola, and Lastra. Featuring a mix of styles in smooth, rounded frames as well as sharp, squared specs, the gorgeous frames are not only durable, they are unbelievably comfortable. Thanks to a new, exclusive hinge that ensures a perfect fit, along with ergonomic anti-slip tips designed to gently hug the temples, Safilo specs feel as natural on the face as the natural elements they were inspired by.

Photography BERT SPANGEMACHER
Text CHRISTINE TOMAS

SAFILO optical glasses for 4SEE Label Profiler, Photographed by Bert Spangemacher
4SEE Label Profiler – SAFILO
l. Calibro, r. Burrato

 

This article originally appeared in the ART issue // published in September 2017.

4SEE IS A FREE PREMIUM DISTRIBUTED MAGAZINE ABOUT FASHION, ART, MUSIC & CULTURE, REVOLVING AROUND EYEWEAR & ACCESSORIES.

4SEE IS PRINTED IN A3 & POCKET-SIZE FORMATS.  WE PUBLISH BIANNUALY IN SPRING & FALL. 4SEE IS ALSO AVAILABLE IN ONLINE. UPDATED WEEKLY. WITH EXCLUSIVE DIGITAL CONTENT.

We produce our print and editorial content with seasoned  and carefully selected talents. As a result, all of our editorials are unique and 100% original. Each issue covers a totally new and relevant theme that brings acts as a platform. Our artists showcase their talent and point of view by zeroing in on current topics and inspiring creative editorials.

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