store Le Lunetier Milan Courtesy of Le Lunetier Milano

4SEE EYEWEAR RETAIL REPORT
Spring / Summer 2019

Text MIO HAYASHI

LE LUNETIER, MILAN

store Le Lunetier Milan Courtesy of Le Lunetier Milano
Le Lunetier, Milan

The definition of “Le Lunetier” goes beyond the meaning of its counterpart in English, which would simply be “optician.” “It represents the figure of an optical craftsman, one who would carve forms destined to become spectacles in various materials,” explains Michele Locatelli, the founder of the shop. This is precisely the spirit of Le Lunetier, whose objective is to combine tradition, innovation, aesthetics, functionality, as well as passion and professionalism. “Eyewear is one of the few accessories that is 100% functional and aesthetic. It therefore becomes an essential tool to express their personality and character.” Their appreciation of the artisan culture is reflected in the assortment of independent brands with a focus on the highest quality, “which are mostly produced in Italy, France, Scandinavia, Japan, and California,” adds Michele.

While the Milan clientele base is versatile, attracting the young and hip looking for limited edition styles to a more mature base who goes for quality classic eyewear, the best sellers are dictated by the notable trends of the season. For this season, cat eye has proved itself as right on trend and has therefore been a top seller. “Wilma” of Snob Milano, “Mask Y3” of The Kuboraum, and “Orchid” by L.G.R all represent the style but each one has a different look, from elegant to edgy and aggressive. The oversized glasses, which were omnipresent at this year’s fashion shows are another favorite, while the sporty styles worn by cyclists and skiers are also making a comeback from the 90s. “The keyword is to dare both with dimensions and colors,” emphasizes Michele.

store Le Lunetier Milan Courtesy of Le Lunetier Milano
Le Lunetier, Milan

Le Lunetier Milano
Via Carlo Ravizza, 7
20149 Milan, Italy
+39 02 4398 2683
www.lelunetier.it

Photo: courtesy of Le Lunetier Milano

4SEE has been on the lookout for the best and brightest new eyewear to hit the market this spring and summer, visiting tradeshows across the globe to bring you our editorial picks from Opti, Mido, and Vision Expo East, as well as exclusive press events. With something for everyone, but only the best of, you’re sure to find that perfect fit that combines function, fashion, and of course a healthy dose of fun.

Key trends to look out for are the Visor Revival with heavily shielded shades and Bare Essentials with stripped down and stylish offerings that hit the mark. There is also a growing range of transparent colored lenses to choose from so you can really suit your own style. New for this season are a number of Oval, New Geometric, and Logomania frames you can see in our roundup.

Update: On the Horizon – New technologies are making the impossible possible. We first covered the possibilities for combining augmented reality and eyewear in 2017 with our “Eyes on the Future.” Since then, the concept has really taken off, and so many new developments are about to hit the mass-market. One particularly exciting example is Focals by Canadian eyewear startup North. What makes their high-tech glasses so appealing is that they come in a stylish shape and the technology is so well integrated into the frames that you barely notice it is there. A sign of good things to come in this field. The way we think about nature and sustainability is also constantly evolving; enabling better materials to make eyewear more ecologically friendly. Biodegradable frames and lenses, modular frames, locally and renewably sourced materials, and more are among the new wave of glasses to pick up on this important factor. Issue 11 the WILD ISSUE comes out this fall and will feature a full run-down of what you need to know and where you can go to get on this trend that also helps our planet.

ETNIA BARCELONA titanium collection

ETNIA BARCELONA’S ALL NEW JAPAN-INSPIRED TITANIUM COLLECTION

Best of Both Worlds – Etnia Barcelona Takes on Titanium in their All New Titanium Collection for Spring/Summer 2019

For their first collection in titanium, colorful, creative, and super-stylish Etnia Barcelona went all in with 100% pure titanium, 100% made in Japan. Etnia Barcelona has a reputation for bringing an exceptional level of creativity to their design approach and this collection is no exception. Taking Japanese traditions as their starting point, they take us on a journey that picks up on the minimalist and detail-oriented tendencies of this ancient culture, while remaining true to their own cutting edge identity.

A total of ten new models round out the collection, 6 optical frames and 4 new sunglasses, which represents the companies first foray into titanium. The collection, which became available in January 2019, boldly presents their signature take on what a titanium frame can be. Daring combinations of pure titanium with colorful patterns and colors on acetate rims showcase Etnia Barcelona’s creative verve and flare for design while keeping in mind the lightweight and refined features that titanium brings to the table.

etnia titanium

To emphasize the care and attention that went into this collection and to celebrate their inspirational journey through Japanese culture, the brand is also producing a numbered and limited Collector’s Edition with fixed clip-on sunglasses that will be released in April.

BEXLEY PKBR

SEA POINT HVRD

It’s exciting to see a brand that we love boldly take on a whole new direction with an all new titanium collection inspired by a place that we love too! Combining the best of both worlds with the best of both materials Etnia Barcelona’s titanium collection is a fusion that we can get behind.

Check out their collection here

4SEE EYEWEAR TREND REPORT
Fall / Winter 2018

Text MIO HAYASHI

ZELAI ÓPTICA, MADRID

ZELAI Óptica opened in Pozuelo de Alarcón, just outside Madrid, 30 years ago by Mentxu Ormazábal. An optician and lover of exclusivity, Mentxu began the search for eyewear with a personality and style outside of Spain. “In those days, it was impossible to find healthy vision and innovative design together,” comments Amaya Ázocar, the founder’s daughter. Following the success of the first shop, the second location opened in 1999 in Chueca, a trendy, gay-friendly neighborhood in the heart of Madrid.

Working with independent brands such as Monokol, Michel Henau, Andy Wolf, Res Rei, and Kaleos, their buying policy limits the purchase to one or two pieces of the same models, maintaining the exclusivity of the collection. “We work with many suppliers and designers that we love. In general, we focus on independent design that adapts perfectly to changes in style because their structures allow it.”

Since the beginning, their philosophy has been to provide a complete personalized experience and to create a special connection with the clients. With this in mind, the shops have been designed with a careful attention to details from optometry to choosing the right pair. ZELAI Óptica also prides itself in being a pioneer of introducing metal models, while also counting all-black models as their staples. The trend factor for this season is reflected in the mini glasses and hexagonal models in their assortment.

Zelai Optica
Plaza de Chueca 9
28004 Madrid, Spain
+34 91 524 0547
Website

Photos: courtesy of Zelai Optica

Accessories make it easy to update your look and glasses are no exception. We at 4SEE curated the biggest trends in eyewear from your favorite designers through independent brands in these current attention-getting styles: aviators, sports, skinny, the original, craftsmanship and acetate. Click through for our favorites ahead.

Aviators
Not just rehashing the past but boldly looking into the future, Aviators take us to bold new places.

Sports
Performance and fashion combine in sportswear-inspired frames that are set to have a major comeback.

Skinny
These skinny frames still manage to bat above their weight to pack a substantial style punch.

Original
Bending our notion of what eyewear can be, these intrepid designs take our understanding of accessory to a whole new level.

Craftsmanship
Combining finely tuned techniques and refined aesthetics, handmade and authentic characteristics are on full display.

Acetate
Form, pattern, and shape combine in creative new ways to work with this material, and acetate has never looked better.

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