Zio in Seoul

4SEE EYEWEAR RETAIL REPORT
Fall / Winter 2019

Text MIO HAYASHI

Zio, Seoul

Zio in Seoul
Zio in Seoul

Founded in Seoul in 1996 by Zio Lee, the name “ZIO” was given as it also stands for “zero fault”, “innovation” and “originality”. Located in Daechi-dong, an affluent and academic neighborhood, it is also considered a residential area of Gangnam-ku. The shop features a museum-like appearance, with a minimalistic design surrounded by white cabinets and a center table with a large natural rock that accents the space. “We believe that the invisible is more important than the visible matters”, which is the reason for differentiating the shop design and concept from other typical optical stores, whereby instead of displaying the frames they are “hidden” inside the cabinets.”

Consultation is the key at Zio for finding the right pair for the clients, and as they sit together with a drink, the personality as well as the clients’ needs and wants are explored. “There is a range of clients, from the artistic types that are seeking a new look, to politicians that want to change their images,” comments Zio. “We do not present the frames all at once. We show them one by one to let the clients feel the soul of each frame”.

Popular brands at Zio include Mykita, Anne et Valentin, Jacques Marie Mage as well as Kaneko Optical. Another favourite of the shop is Factory 900, which is a Japanese brand that offers bold acetate frames that are comfortable and futuristic. “We introduce brands and frames which have strong identities and unique souls rather than simply having a strong reputation. That is why our clients have a deep loyalty to us.”

Zio in Seoul
Zio in Seoul

Zio
1st Flr, Hanrim BD, 336, Samseong-ro
Gangnam-gu, Seoul, 06186
South Korea
+82 2 556 5677

Photo: courtesy of Zio

Leidmann in Munich

4SEE EYEWEAR RETAIL REPORT
Fall / Winter 2019

Text MIO HAYASHI

Leidmann, Munich

Leidmann in Munich
Leidmann in Munich

The evolution of Leidmann as the go-to-optician for the city’s A-listers began in 2001 at its initial location in the Schwabing district, then under a different name. Chris Leidmann, who was once a trainee at the shop at that time became the owner and today, Leidmann counts two shops, one on the prestigious shopping avenue of Maximilianstrasse as its flagship location and the other is an outpost dedicated to Garret Leight on Hohenzollernstrasse.

“Our core philosophy hasn’t really changed; we always did and bought what we loved. We still do so today”, comments Philipp Foret, who has been working closely with Chris since 2014. Passion for details, materials and craftsmanship are what define the assortment, and this is also reflected in the interior of the 300-sqm boutique designed by Stefanie Thatenhorst. “The store looks more like what we call in German “Werkraum (craft room)” than a boutique”, says Philipp. “We are representing brands that manufacture their eyewear with a passionate dedication. They deserve a certain stage.”

As the shop caters to a range of local and international clients, and as the market currently enjoys a wide availability of styles, so does the selection at Leidmann. It includes Haffmans und Neumeister for its simplicity and purism, Jacques Marie Mage for its bold statement that presents each piece like a piece of art, and Masahiro Maruyama for its asymmetric and detailed designs that look on point the moment they are put on a face. “It’s not about following a trend by selecting your new shades, it’s about finding the right pair of glasses. Glasses that suit you and just act naturally.”

Leidmann in Munich
Leidmann in Munich
Leidmann in Munich
Leidmann in Munich

Leidmann
Maximilianstraße 11
80539 Munich, Germany
+49 89 24 21 51 10
www.leidmann.de

Photo: courtesy of Leidmann

L’Artisan du Regard in Paris

4SEE EYEWEAR RETAIL REPORT
Fall / Winter 2019

Text MIO HAYASHI

L’Artisan du Regard, Paris

L’Artisan du Regard in Paris
L’Artisan du Regard in Paris

Located in South Pigalle, a former red light district turned one of the trendiest neighborhood in Paris, L’Artisan du Regard caters to a largely local clientele consisting of young, stylish families. The current shop has been run for the last 11 years by Gregory Vissac, though its history goes back to 1942, when it first opened.

“We only work with creators that we have exclusively in the neighborhood, so as to offer really different products and especially high quality.”, notes Gregory. “The most important thing is to make the customer travel and dream, by explaining the history of the glasses, which provides added pleasure in the shopping experience.”

Although its customer base is mainly from the neighborhood, due to its unique product assortment, as well as its upper floor dedicated to the kids’ selection, it attracts customers of all ages throughout Paris.

Asked about best selling styles, Anne and Valentin “Fancy”, a round shape with a Brit-pop feel in blue gray and tortoiseshell are highly in demand. Other noteworthy brands are Theo, Caroline Abram, and Michel Henau for their playfulness and use of colors, as well as EyeVan 7285, Matsunaga and Jacques Marie Mage for the details of the finishes.

Gregory’s word of advice when buying a new pair of glasses is to find a pair that reflects one’s personality truly, and never forget the notion of comfort and pleasure; “especially not to buy glasses as an ocular prosthesis but as an accessory to sublimate”.

L’Artisan du Regard in Paris
L’Artisan du Regard in Paris

L’Artisan du Regard
35 Rue des Martyrs
75009 Paris, France
+33 1 48 78 06 37
www.artisanduregard-opticien.com

Photo: courtesy of L’Artisan du Regard

4SEE EYEWEAR RETAIL REPORT
Spring / Summer 2019

Text MIO HAYASHI

KANEKO OPTICAL, TOKYO

store Kaneko Optical Tokyo Courtesy of Kaneko Optical
Kaneko Optical in Ginza, Tokyo

Based on its motto of “craftsmanship in mind, progressiveness to the world”, Kaneko Optical was founded in Sabae, in Fukui Prefecture Japan in 1958. “Sabae is a city known to have the highest standard of eyewear manufacturing, and produces more than 90% of eyewear within Japan,” explains Noriaki Ohashi, PR manager of the company.

The brand currently operates its own factory and three freestanding stores; two in Tokyo and one in Paris; the Ginza Tokyo flagship location having just opened in December 2018. “There is a consistency all throughout the planning, design, manufacturing, and sales phases of our products, which is not common for an eyewear company, and this enables the maker’s wish to reach the users,” adds Noriaki. The brand appeals to a quality-oriented mature audience with a distinctive taste for Made in Japan eyewear.

Asked about the best sellers, classic styles such as round, Boston, or Wellington types are the signature of the brand and popular among the customers. “Notably, the combination frames of acetate and titanium feature a smooth line and a classic base with a beautiful, sensible finish. It’s a detail that represents the Japanese quality, and they are popular among overseas buyers as well.” As for this season, there is a tendency for thinner frames, with a gentle round shape. “The more simple they are, the more quality becomes visible, and we feel that the customers will be able to appreciate the quality.”

store Kaneko Optical Tokyo Courtesy of Kaneko Optical
Kaneko Optical in Ginza, Tokyo

Kaneko Optical
6-8-4 Ginza
Chyo-ku, Tokyo 104-0061, Japan
+ 81 3 6263 8481
www.kaneko-optical.co.jp

Photo: mit freundlicher Genehmigung von Kaneko Optical

4SEE EYEWEAR RETAIL REPORT
Spring / Summer 2019

Text MIO HAYASHI

ATELIER MIRA, NEW YORK

store Atelier Mira New York Courtesy of Atelier Mira
Atelier Mira in New York

With an industry background of 20 years and a family heritage of the eyewear brand Anne et Valentin, Rama and Assia Valentin envisioned an optical boutique of their own, a concept store that would combine their expertise with atypical aesthetics. With this vision, Atelier Mira was born, showcasing a selection of independent eyewear brands as well as luxury goods.

Located in Williamsburg in the borough of Brooklyn, New York, the epicenter of hip millennials, the shop attracts individuals looking for a curated selection of eyewear, accessories, fragrances, and lifestyle items. “This generation tends to look for a discoverable shopping experience that ends up being pleasurable, gratifying, and above-all: memorable.”

Asked about what has been trending for the season, “We see a growing demand for unexpected design,” comments Assia. This includes striking textures seen on brands such as Theo, Nina Mur, and Kuboraum, exceptionally-detailed classic designs with vintage inspiration of Eyevan7285 and a modern and sophisticated twist on a traditional style presented by Jacques Marie Mage and Anne et Valentin. Additionally, oversized boxy shapes and extremely narrow rectangular ones are rising in popularity.
For sunglasses, partially-tinted lenses have been prominent such as those of Thierry Lasry, Ahlem, and Jacques Marie Mage, as well as warm, organic, and natural tones with modern versions of the wire frame aesthetics. Regardless, Assia stresses their focus on working outside of the changing trends to “help clientele find their own voice and unique expression of style away from trending fashion rules.”

store Atelier Mira New York Courtesy of Atelier Mira
Atelier Mira in New York

Atelier Mira
224 Grand Street
Brooklyn, NY 11211, USA
+ 1 718 747 8844
www.ateliermira.com

Photo: courtesy of Atelier Mira

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