The Coolest Eyewear Fall Trends 2019 Street Style II – New York

The Coolest Eyewear Fall Trends Seen at NYFW SS2020. 4SEE’s Fashion Director, DEVON KAYLOR was out on the streets at New York Fashion Week SS2020, capturing the coolest eyewear trends.


DEVON KAYLOR
4SEE is proud to bring on board our new Fashion Director, Devon Kaylor. She helps us to achieve full coverage of the changing trends in both fashion and eyewear. Born and raised in New York City, Devon’s passion for fashion runs deep in her career. She started as a model and transitioned to capture the excitement and buzz of the global fashion scenes. Reflecting her character, Devon’s street styles images are versatile and backstage photos are intimate. Furthermore, she regularly contributions to the New York Times, R29, Sleek Magazine, and L’Officiel to name just a few.


4SEE IS A FREE PREMIUM DISTRIBUTED MAGAZINE ABOUT FASHION, ART, MUSIC & CULTURE, REVOLVING AROUND EYEWEAR & ACCESSORIES.

4SEE IS PRINTED IN A3 & POCKET-SIZE FORMATS.  WE PUBLISH BIANNUALY IN SPRING & FALL. 4SEE IS ALSO AVAILABLE IN ONLINE. UPDATED WEEKLY. WITH EXCLUSIVE DIGITAL CONTENT.

We produce our print and editorial content with seasoned  and carefully selected talents. As a result, all of our editorials are unique and 100% original. Each issue covers a totally new and relevant theme that brings acts as a platform. Our artists showcase their talent and point of view by zeroing in on current topics and inspiring creative editorials.

The Best Eyewear Fall 2019 Street Style I – New York

The Coolest Eyewear Trends Seen at NYFW SS2020

DEVON KAYLOR photographed 4SEE’s “Best Eyewear Fall 2019 Street Style.”


DEVON KAYLOR
4SEE is proud to bring on board our new Fashion Director, Devon Kaylor. She helps us to achieve full coverage of the changing trends in both fashion and eyewear. Born and raised in New York City, Devon’s passion for fashion runs deep in her career. She started as a model and transitioned to capture the excitement and buzz of the global fashion scenes. Reflecting her character, Devon’s street styles images are versatile and backstage photos are intimate. Furthermore, she regularly contributions to the New York Times, R29, Sleek Magazine, and L’Officiel to name just a few.


4SEE IS A FREE PREMIUM DISTRIBUTED MAGAZINE ABOUT FASHION, ART, MUSIC & CULTURE, REVOLVING AROUND EYEWEAR & ACCESSORIES.

4SEE IS PRINTED IN A3 & POCKET-SIZE FORMATS.  WE PUBLISH BIANNUALY IN SPRING & FALL. 4SEE IS ALSO AVAILABLE IN ONLINE. UPDATED WEEKLY. WITH EXCLUSIVE DIGITAL CONTENT.

We produce our print and editorial content with seasoned  and carefully selected talents. As a result, all of our editorials are unique and 100% original. Each issue covers a totally new and relevant theme that brings acts as a platform. Our artists showcase their talent and point of view by zeroing in on current topics and inspiring creative editorials.

Zio in Seoul

4SEE EYEWEAR RETAIL REPORT
Fall / Winter 2019

Text MIO HAYASHI

Zio, Seoul

Zio in Seoul
Zio in Seoul

Founded in Seoul in 1996 by Zio Lee, the name “ZIO” was given as it also stands for “zero fault”, “innovation” and “originality”. Located in Daechi-dong, an affluent and academic neighborhood, it is also considered a residential area of Gangnam-ku. The shop features a museum-like appearance, with a minimalistic design surrounded by white cabinets and a center table with a large natural rock that accents the space. “We believe that the invisible is more important than the visible matters”, which is the reason for differentiating the shop design and concept from other typical optical stores, whereby instead of displaying the frames they are “hidden” inside the cabinets.”

Consultation is the key at Zio for finding the right pair for the clients, and as they sit together with a drink, the personality as well as the clients’ needs and wants are explored. “There is a range of clients, from the artistic types that are seeking a new look, to politicians that want to change their images,” comments Zio. “We do not present the frames all at once. We show them one by one to let the clients feel the soul of each frame”.

Popular brands at Zio include Mykita, Anne et Valentin, Jacques Marie Mage as well as Kaneko Optical. Another favourite of the shop is Factory 900, which is a Japanese brand that offers bold acetate frames that are comfortable and futuristic. “We introduce brands and frames which have strong identities and unique souls rather than simply having a strong reputation. That is why our clients have a deep loyalty to us.”

Zio in Seoul
Zio in Seoul

Zio
1st Flr, Hanrim BD, 336, Samseong-ro
Gangnam-gu, Seoul, 06186
South Korea
+82 2 556 5677

Photo: courtesy of Zio

Leidmann in Munich

4SEE EYEWEAR RETAIL REPORT
Fall / Winter 2019

Text MIO HAYASHI

Leidmann, Munich

Leidmann in Munich
Leidmann in Munich

The evolution of Leidmann as the go-to-optician for the city’s A-listers began in 2001 at its initial location in the Schwabing district, then under a different name. Chris Leidmann, who was once a trainee at the shop at that time became the owner and today, Leidmann counts two shops, one on the prestigious shopping avenue of Maximilianstrasse as its flagship location and the other is an outpost dedicated to Garret Leight on Hohenzollernstrasse.

“Our core philosophy hasn’t really changed; we always did and bought what we loved. We still do so today”, comments Philipp Foret, who has been working closely with Chris since 2014. Passion for details, materials and craftsmanship are what define the assortment, and this is also reflected in the interior of the 300-sqm boutique designed by Stefanie Thatenhorst. “The store looks more like what we call in German “Werkraum (craft room)” than a boutique”, says Philipp. “We are representing brands that manufacture their eyewear with a passionate dedication. They deserve a certain stage.”

As the shop caters to a range of local and international clients, and as the market currently enjoys a wide availability of styles, so does the selection at Leidmann. It includes Haffmans und Neumeister for its simplicity and purism, Jacques Marie Mage for its bold statement that presents each piece like a piece of art, and Masahiro Maruyama for its asymmetric and detailed designs that look on point the moment they are put on a face. “It’s not about following a trend by selecting your new shades, it’s about finding the right pair of glasses. Glasses that suit you and just act naturally.”

Leidmann in Munich
Leidmann in Munich
Leidmann in Munich
Leidmann in Munich

Leidmann
Maximilianstraße 11
80539 Munich, Germany
+49 89 24 21 51 10
www.leidmann.de

Photo: courtesy of Leidmann

L’Artisan du Regard in Paris

4SEE EYEWEAR RETAIL REPORT
Fall / Winter 2019

Text MIO HAYASHI

L’Artisan du Regard, Paris

L’Artisan du Regard in Paris
L’Artisan du Regard in Paris

Located in South Pigalle, a former red light district turned one of the trendiest neighborhood in Paris, L’Artisan du Regard caters to a largely local clientele consisting of young, stylish families. The current shop has been run for the last 11 years by Gregory Vissac, though its history goes back to 1942, when it first opened.

“We only work with creators that we have exclusively in the neighborhood, so as to offer really different products and especially high quality.”, notes Gregory. “The most important thing is to make the customer travel and dream, by explaining the history of the glasses, which provides added pleasure in the shopping experience.”

Although its customer base is mainly from the neighborhood, due to its unique product assortment, as well as its upper floor dedicated to the kids’ selection, it attracts customers of all ages throughout Paris.

Asked about best selling styles, Anne and Valentin “Fancy”, a round shape with a Brit-pop feel in blue gray and tortoiseshell are highly in demand. Other noteworthy brands are Theo, Caroline Abram, and Michel Henau for their playfulness and use of colors, as well as EyeVan 7285, Matsunaga and Jacques Marie Mage for the details of the finishes.

Gregory’s word of advice when buying a new pair of glasses is to find a pair that reflects one’s personality truly, and never forget the notion of comfort and pleasure; “especially not to buy glasses as an ocular prosthesis but as an accessory to sublimate”.

L’Artisan du Regard in Paris
L’Artisan du Regard in Paris

L’Artisan du Regard
35 Rue des Martyrs
75009 Paris, France
+33 1 48 78 06 37
www.artisanduregard-opticien.com

Photo: courtesy of L’Artisan du Regard

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