BLACKFIN re-Start

Blackfin’s founder and CEO, Nicola Del Din knows a thing or two about turning ideas and dreams into reality. Taking the reins at Blackfin more than ten years ago, he ushered in a new era of independence, allowing the company to focus on its core values with care, passion, and ethics in mind.

Blackfin’s entire team has used the past few months as a valuable time to re-center their vision and prepare for the future. And as an independent company, they have the ability to make the strategic choices that will strengthen the foundation of their company while keeping their valuable workers and customers safe at the same time.

Titanium is not only the trademark material that has come to be synonymous with Balckfin’s frames around the world, but also a metaphor for the company’s core identity. Strong enough to endure but flexible enough to adapt: Blackfin is committed to weathering this historic crisis and re-starting in a responsible way that strengthens the foundations of the company.

Watch Nicola Del Din, Blackfin’s CEO describe in his own words the passion and vision behind Blackfin’s re-Start.

“In this particular moment, that has no precedent in our recent history, we had time to think about ourselves again, to strengthen the foundations of that awareness that allowed us, more than ten years ago, to give shape to the Blackfin dream. We are not here to tell you that it will be easy to re-start, these would be simply empty words. But we want to tell you with strength and confidence that it will only be possible by believing in ourselves, in our values, in our education and in our history”.

25.05.2020: The words of CEO Nicola Del Din carry the message that Blackfin wants to share with its clients, stakeholders and the entire eyewear sector. A relaunch message that acknowledges awareness of the difficulties, along with the eagerness of those who are ready to start up again, because they know they have the momentum to get right back into action, building on the company’s core assets:

Absolute independence, which makes Blackfin the sole agent of its destiny

Extreme integrity of mountain people; of those who look into the future but have their feet firmly planted on the ground, thus leading the company to financial independence, a must in these times

Authentically Italian domestic production, that means total control over the entire production process and product quality. In a word: Neomadeinitaly

Peoplecentric, with shared values and culture

Blackfin re-Start, a worker at Blackfin, Italy
BLACKFIN re-Start

A half-century of experience, know-how gained step-by-step, learning from our successes and failures, but always in a proactive and visionary way

BLACKFIN re-Start
BLACKFIN re-Start

Steady vision, the spark that shines in the eyes of those who are ever optimistic and who believe there is always another step to be taken

BLACKFIN re-Start
New Blackfin’s Headquarter

Exclusive product, where form is tied to substance and the aesthetic detail is never just a creative exercise but the result of functional research

Superior material, titanium, the Blackfin DNA

BLACKFIN re-Start Blackfin's titanium material

Flexible dynamism, the company’s independence allows it to respond immediately to market changes and drives its ability to tailor its response to customer needs

True sustainability, taking shape in the new production and corporate headquarters building nearing completion – in its original location – the first certified KlimaHaus [ClimateHouse] Work & Life in the Veneto Region

Etnia Barcelona's Logo for 4SEE Brand Report

IMPORTANT MESSAGE from ETNIA BARCELONA

In times of crisis, companies are forced to get creative and focus once again on their top priorities. Etnia Barcelona leads the way by announcing new plans to support their team, optical stores, and vulnerable communities with tools and projects that really make a difference. Founder David Pellicer speaks directly about the company’s strategy to face the coronavirus pandemic and emerge stronger than ever. (30. April 2020)

 

David Pellicer, founder of Etnia Barcelona
Founder David Pellicer speaks directly about the company’s strategy to face the coronavirus pandemic and emerge stronger than ever.

 

Protecting the livelihood of the close-knit team of people that work with Etnia Barcelona all along the supply chain is clearly a top priority for the company. By acting quickly and accelerating digitalisation efforts, 90% of their workforce now works remotely and those that aren’t able to follow stringent hygiene protocols.

Etnia Barcelona has announced that it will offer more ways to pay with updated payment plans for opticians—financing the future of the company and giving consumers flexibility to adapt. They have also expanded virtual offerings, making it much easier to experience Etnia’s wide array of eyewear online and maintain vital human interaction through live chat services.

Looking to future, with sustainability in the forefront of their minds, they have streamlined their production to remove all plastic from packaging and cut down on any unnecessary waste. And as a brand that always gives back, charitable work through the Etnia Barcelona foundation has also expanded, offering 150,000 pairs of glasses to families in need.

Staying creative and keeping up a positive spirit is now more important than ever. Etnia Barcelona’s team is up for the challenge and already hard at work on presenting colourful new collections inspired by the power of art to transform society. There is a lot to look forward to with a total of five new worlds and three capsule collections that will be released between now and next January, bringing some much-needed energy and joy to our world.

 

What are the company’s priorities in the face of the Covid-19 crisis?

The first priority is to defend human capital at all costs. Our value chain is made up of our people and they have always been our priority.

Second, to support our customers unconditionally. They are our raison d’être and now it’s our turn to act. That’s why we have continued providing all of our services and have been offering our support. As a primary measure, we have expanded our financing plans to allow more flexibility for missing, delayed and early payments. As a company, we also need traction to keep the wheels turning but we want to make it as easy as possible to emerge from this situation. Now it’s time to act by taking extraordinary measures.

Thirdly, from our Etnia Barcelona Foundation, we are working on a post Covid-19 project. We have always helped vulnerable communities, who will be even harder hit by this crisis. That’s why we will be distributing a total of 150,000 pairs of glasses to optical stores so that they can help struggling families in their area. Through this collaborative project between our foundation and optical stores, our efforts can have greater reach.

Etnia Barcelona's Factory for 4SEE Brand Report
Etnia Barcelona’s Factory

How is the crisis affecting you? What measures are being applied to company projects?

We have had two cases of Covid-19 within Etnia, both of whom have fortunately recovered.
But we all know people who have died or suffered. As a result, what has affected us most is seeing people around us suffer. We have had days when we’ve felt sad, angry or scared. But we are also discovering a society that is willing to come together in the face of adversity and that people are helping each other more than ever. Now it’s time for companies to do the same.

As for health-related measures, we are doing everything necessary, ensuring that our facilities and collections are constantly disinfected. Our entire sales network uses sanitary materials. We all know that the customer needs a maximum sense of safety in order to feel comfortable making purchases—that’s why the hygiene, protection and disinfection of materials is key. It must be very strict.

As for our working processes, we have maximized our digital tools. Since day zero, we were able to get 90% of our team working remotely thanks to Teams, our smartworking software. Our Intranet and Extranet for optical stores have given us the support we need in these extraordinary times. Our IT team has worked on accelerated digitization and we can’t thank these colleagues enough.

Advanced digital tools have allowed us to give our shoppers a quality customer experience, albeit from a distance. We’ve implemented the virtual fitting room in the Extranet to optimize the experience. We have activated chat, which our Customer Service team uses to provide real-time service. We are generating new presentation formats for our products in order to exponentially increase digital communication with our customers. We know that it will never replace the physical shopping experience but we are also aware that we need to offer the best possible tools to safely bring our service closer to customers in these exceptional circumstances.

Has this unprecedented situation been a roadblock for any of the company’s important projects?

We have three interdepartmental projects across the company. And the virus has accelerated them.

The first is protecting the optical store channel. We have grown as a brand because of our work alongside optical stores. We are focusing on creating tools to protect that channel. That’s why we created Drive to Store, which diverts sales from our websites and Flagship store to the optical store point-of-sale, thereby encouraging traffic and sales at our trade customers’ outlets. Now, starting in September, our eyewear will contain a unique code that increases the traceability of the glasses and allows for a greater control of distribution to authorized points. This will also allow for the warranty to be activated at the optical store at the time of sale. We see our customer as a partner—that’s why we support cooperation and defend their territory. We are very proud to activate initiatives like the Partnership Project.

The second is the Responsibility project, encompassing the Foundation and Sustainability, which internally we call “Fuck Plastic”. Our frames are made of natural acetate and our lenses are made of mineral glass. We are removing all plastic from our packaging and replacing it with sustainable materials. We are also auditing all of our processes to detect everything that we can and should improve. But the best contribution we can make is to produce a long-lasting product and to continue building a brand that is committed to the environment.

Our latest Warriors 2020 campaign is already a step in that direction. With the impact of the current circumstances, it has gained even more meaning and transcendence. We can see what’s happening with our own eyes and want to contribute however we can.

Etnia Barcelona's sunglasses, Corso for 4SEE Brand Report
Etnia Barcelona’s Warriors 2020 Collection – focuses on sustainability. Etnia Barcelona is removing all plastic from their packaging and replacing it with sustainable materials.
Etnia Barcelona's sunglasses, Corso for 4SEE Brand Report
Etnia Barcelona’s Warriors 2020 Collection – focuses on sustainability. All of Etnia Barcelona’s frames are made out of natural acetate. Their lenses are made of mineral glass.

 

Four years ago, we created the Etnia Barcelona Foundation in response to this concern. We’ve been playing our part non-stop ever since. We traveled Senegal to set up a non-profit optical store and have been working with other organizations and volunteers to get prescription glasses to children in disadvantaged areas. The Etnia team has demonstrated a huge capacity to work, particularly with charitable causes. Extending the Foundation to our customers is something we are particularly proud of.

The third is the project to locate our Barcelona Production plant within our Headquarters, over six floors and covering over 6,000 m2. Manufacturing will be located at the same place as the entire design and industrialization team, along with the other company departments. This will enable faster innovation and streamline the customized capsules and collections for our optical store customers.

What can you tell us about future projects and launches?

The 2021 collection is the best collection we’ve ever created. Seriously. Between now and January, we will introduce five new worlds and three capsules that showcase our DNA. Color, Art and Innovation are the mood music for our upcoming creations.

In May, we began with the introduction of IBIZA Vol.2, a unique collection for the optical sector, inspired by the first fluorescent model created by Etnia Barcelona (in 2003). It will transport us to that colorful and happy island spirit. It’s that feeling of freedom and summer that we long for today, more than ever. I believe that when society changes its mindset, this drives a change in the way of perceiving life. Perhaps it’s time to change skin. Winston Churchill turned the lipstick into a war-time icon and Christian Dior created the “New Look” after World War II, blazing a path to a true fashion revolution.

This is a different kind of war, with many victims and plenty of heroes—like our health care providers, to whom we will never fully be able to express our gratitude. It’s time to look forward and take action by valuing what we’ve learned. It’s a period of change, but more than anything, of sky-high hopes. In the future, a higher awareness and happiness awaits. And, like always, a Herculean effort.

Etnia Barcelona's Flagship store for 4SEE Brand Report
Etnia Barcelona’s Flagship store
Etnia Barcelona's IBIZA Vol. 2 for 4SEE Brand Report
Etnia Barcelona’s IBIZA Vol. 2 a unique optical collection, inspired by the first fluorescent model created back in 2003.

 

Etnia Barcelona's Warriors Campaign SS20 Collection

ETNIA BARCELONA’S 2020 WARRIORS CAMPAIGN – SS20 COLLECTION

Forward-thinking Etnia Barcelona releases the 2020 WARRIORS Campaign for the SS20 Collection inviting us all to seek out our inner strength and act now to keep hope alive.

2020 WARRIORS from Etnia Barcelona invokes inner strength, confidence, achievement and struggle—the struggle to identify what we stand for and unabashedly defend our right to a beautiful future. In times of global anxiety about climate change and inequality, the campaign powerfully represents a new type of warrior, an activist for our age, defending the natural beauty that we too often take for granted. With this philosophy in mind, Etnia Barcelona’s SS20 collection brings us bold shapes with patterned acetates inspired by tropical palettes and deep greens that represent evergreen forests, the deep jungle and camouflage aesthetics. Dare to define and defend what is true and right and become a 2020 Warrior with Etnia Barcelona.

Etnia Barcelona's Warriors Campaign SS20 Collection
Etnia Barcelona’s 2020 Warriors Campaign SS20 Collection

ABOUT ETNIA BARCELONA
Etnia Barcelona is an independent eyewear brand that was founded in 2001. All of the collections are created from start to finish by the brand’s design team, who monitor every step of the production process. What sets Etnia Barcelona apart is the use of color in each design, making it the eyewear industry’s most colorful brand. What’s more, every pair of glasses is crafted with the highest quality natural materials, such as natural acetate by Mazzucchelli and mineral glass lenses by Barberini.

The company has offices in Barcelona, Miami, Vancouver and Hong Kong, and can be found in over 60 countries with 14,000 points of sale throughout the world. They now have their first Flagship Store, located in the iconic Born neighborhood of Barcelona. This is a space devoted to eyewear culture that brings together the best the brand has to offer under one roof.

Etnia Barcelona’s tagline #BeAnartist dares everyone to express themselves freely with their designs, without holding back. Ever since, they have been so much more than just an eyewear brand. Etnia Barcelona is color, art, and culture, but above all, they symbolize the city that has watched them thrive: Barcelona. Barcelona is a whole way of life, a place that’s open to the world: it’s all simply a question of attitude.

Etnia Barcelona's Warriors Campaign SS20 Collection
Etnia Barcelona’s 2020 Warriors Campaign SS20 Collection

4SEE IS A FREE PREMIUM DISTRIBUTED MAGAZINE ABOUT FASHION, ART, MUSIC & CULTURE, REVOLVING AROUND EYEWEAR & ACCESSORIES.

4SEE IS PRINTED IN A3 & POCKET-SIZE FORMATS.  WE PUBLISH BIANNUALY IN SPRING & FALL. 4SEE IS ALSO AVAILABLE IN ONLINE. UPDATED WEEKLY. WITH EXCLUSIVE DIGITAL CONTENT.

We produce our print and editorial content with seasoned  and carefully selected talents. As a result, all of our editorials are unique and 100% original. Each issue covers a totally new and relevant theme that brings acts as a platform. Our artists showcase their talent and point of view by zeroing in on current topics and inspiring creative editorials.

Barton Perreira x 007 No Time To Die Special Edition sunglasses

Barton Perreira X 007 No Time To Die

As the world gears up for another epic Bond Film, Barton Perreira teams up with the iconic 007 for an exclusive eyewear collection that’s got us on the edge of our seats.

Suave, self-assured, and coveted the world over, it would be hard to think of a better match than the upcoming collaboration between Barton Perreira and the iconic 007, James Bond, on the occasion of the hotly anticipated film No Time to Die. The Bond brand embodies so many things that Barton Perreira has come to stand for over the years—unequivocal style, distinction, luxury, charm and, well, quite honestly, a healthy dose of sex appeal. Three new frames crafted with the international man of mystery in mind pay homage to the incomparable sense of adventure and allure that only Bond can bring and Barton Perreira can deliver.

Joe: a polished black classic rectangular style frame with mineral glass lenses
Norton: a polished tortoise round P3 frame with keyhole bridge
Courtier: a sleek titanium and matte finish acetate aviator

The Joe and Norton frames will come with a certificate of authenticity card as well as custom branded 007 sunglass case, cleaning cloth and sleek, black carrying case. The Courtier will come with the custom branded 007 sunglass case and cloth. Frames will range from €400 – €600.

ABOUT BARTON PERREIRA
Bill Barton and Patty Perreira innovated the art of seeing at some of fashion’s most iconic brands. In 2007, these eyewear legends set off on their own journey, coming together to create Barton Perreira. Their vision was clear. An independent brand that sees things differently, taking the time to invest in craftsmanship that produces nothing less than the finest eyewear in the world. Distinguished for their passionate attention to each one-of-a-kind detail, Japan’s leading artisans ensure every facet of Barton Perreira eyewear is brought to life with precision and virtuosity. Barton Perreira is sold at its flagship retail boutiques in New York City, Nashville, Aspen and Kansas City, as well as exclusive optical accounts and the finest department stores and boutiques worldwide. To view the collection, please visit: http://www.bartonperreira.com

Barton Perreira x 007 No Time To Die Special Edition sunglasses
Barton Perreira x 007  No Time To Die Special Edition sunglasses

4SEE IS A FREE PREMIUM DISTRIBUTED MAGAZINE ABOUT FASHION, ART, MUSIC & CULTURE, REVOLVING AROUND EYEWEAR & ACCESSORIES.

4SEE IS PRINTED IN A3 & POCKET-SIZE FORMATS.  WE PUBLISH BIANNUALY IN SPRING & FALL. 4SEE IS ALSO AVAILABLE IN ONLINE. UPDATED WEEKLY. WITH EXCLUSIVE DIGITAL CONTENT.

We produce our print and editorial content with seasoned  and carefully selected talents. As a result, all of our editorials are unique and 100% original. Each issue covers a totally new and relevant theme that brings acts as a platform. Our artists showcase their talent and point of view by zeroing in on current topics and inspiring creative editorials.

Sponsor
Barton Perreira 007 SS2020 Campaign
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