Text MIO HAYASHI

BRILLENSCHATZ, BERLIN

With a passion for unique, one-of-a-kind vintage eyewear, Abdullah Demir, who runs the Brillenschatz shop has been collecting from all corners of the world, and showcasing them at his shop since 2011. “About 15 years ago, I saw an eyewear dealer who was selling the original vintage glasses in an antique market, and I was instantly in love with the colors, shapes and quality.” He noticed that the pieces were made to be used by customers for a long time with a more sustainable approach. “My passion, original vintage glasses are like a good old wine. Due to the long storage time, the material of the glasses gets a rest, which results in a charming patina, which we can enjoy today.” Brillenschatz stocks carefully selected pieces from the ’70s, ’80s and ’90s, in his shop on Potsdamer Strasse that features a retro-inspired interior. With celebrity clients including Elton John, Jean Paul Gaultier and Wolfgang Joop, Abdullah describes his customers as individuals and collectors of all ages who simply appreciate the uniqueness of original vintage glasses. Asked about what is trending for the season, timeless aviators and the round shapes are particularly popular, adding that extraordinary eyewear shapes are also in demand at the moment. As for other favorite designers, they include Jean Paul Gaultier and Matsuda for their steampunk and precision industrial design, as well as Alain Mikli and Casanova for their crazy shapes and fierce colors.

Brillenschatz
Potsdamer Strasse 79
10785 Berlin
+49 30 6165 3702
www.brillenschatz.de

SPRING STYLE TRENDS CURATED BY 4SEE

Every spring, 4SEE previews the latest eyewear releases from established and emerging eyewear designers to bring you the latest trends that are setting the tone for spring style. Extravagant creations that are literally out of this world, the super trendy slim cat eyes that influencers are wearing, vintage-inspired frames that send us on a sweet nostalgia trip, and a youthful and exuberant yellow that has got us jumping for joy—these four major trends are set to be the shape of things to come for spring and beyond.

EXTRAVAGANT

clockwise from top: D&G, Dsquared2, Giorgio Armani, Emilio Pucci, D&G

Extravagant looks take us out of the ordinary and into the extraordinary. Showcasing the best that designers have to offer when their imagination is unleashed, these frames and their exaggerated design elements are full on fantastic. Because hey, who doesn’t need a little fun and fantasy in their life sometimes?

SLIM CAT-EYES

clockwise from top: Prada, Andy Wolf, Prada, Alain Mikli

Slim cat eyes have been a real trend inspiration this past season and with so many top brands releasing their take on the stylish shape there are more options than ever to choose from. The retro and sort of cyber style is surprisingly versatile and adds a youthful edge to any look. Plus you can peak over the frames to give a knowing wink when you need to!

VINTAGE INSPIRED

clockwise from top: CoblensKomono, Grey AntBarton Perreira, Jacque Marie Mage

The vintage revival is in full swing, with designers looking back to look forward and combining color stories and shapes from the past with the latest lightweight materials and design innovations for the best of both worlds.

JUMP INTO YELLOW

clockwise from top: Courreges, Dior, Etnia Barcelona, Victoria Beckham

If we had to pick just one color to venture into this spring it would be yellow big time. It is a bold choice but it also conveys a strong confidence. And with yellow being so on trend there are so many ways to rock it, from the subtle tinted lenses on Victoria Beckham’s frames to a bright and cheerful yellow acetate on Etnia Barcelona’s frames or even the must-have Dior visor.

KOREAN SENSATION

In our latest issue of 4SEE for Spring 2018 we featured Seoul, Korea as the must-see travel destination for 2018. With so much going on in Korea these days it is no wonder that all eyes are on the up and coming and established eyewear designers from the region. Combining quality craftsmanship with cutting edge design, brands like Gentle Monster, Irresistor, Frank Custom, Muzik, Accrue, and Projekt Produkt are making their mark on fashion and placing Korea firmly on the map for eyewear.

 

 

 

Etnia Barcelona Flagship Shop ©alvarovaldecantos

ETNIA BARCELONA, BARCELONA

Text MIO HAYASHI

Etnia Barcelona opened its first flagship store in the spring of this year in the emblematic El Born district of its native city Barcelona. The store occupies two floors of the historic seven-story building while the rest of the five floors are used for workshops, press showrooms and exhibition areas. “You can also find special collections that can only be purchased in the store, as well as several books about the artists who have inspired the brand. In short, it is a space in which to live a whole brand experience,” comments Pili Rodriguez, Communication Manager for the brand.

Etnia Barcelona Flagship Shop ©alvarovaldecantos
Etnia Barcelona Flagship Shop ©alvarovaldecantos

For the collections this season, there are rounded and oversized frames in acetate for a vintage look with a modern twist. The metal frame models feature gently angular, light silhouettes, with a strong influence from the ’70s. While the lenses are tinted in light colors that range from scarlet to vermillion, acid colors in soft orange and yellow, as well as warm green and blue tints with a vintage character, the color variation on the acetates is what makes the Etnia collection unique, Pili explains: “the word “reARTing” summarizes the current trend that reinterprets the history of art today. The exclusive acetates of Etnia Barcelona are small pictorial works combined with monochromatic acetates, creating contrast and color combinations.”
Eyewear brands that they look up to include the futurism of Mykita, colors used in Theo and luxury details at Dita as well as Leisure Society.

Etnia Barcelona Flagship Shop ©alvarovaldecantos
Etnia Barcelona Flagship Shop ©alvarovaldecantos
Etnia Barcelona Flagship Shop ©alvarovaldecantos
Etnia Barcelona Flagship Shop ©alvarovaldecantos

Etnia Barcelona
Carrer de l’Espasería 1-3
08003 Barcelona
+ 34 93 0186 614
www.etniabarcelona.com

Photos: courtesy of Etnia Barcelona ©alvarovaldecantos

MASKE & MASKE, BERLIN

Text MIO HAYASHI

A mono-brand boutique that dedicates its entire shop to Lindberg, the Danish eyewear company known for its technical innovations and craftsmanship, Maske & Maske opened in March of this year on Potsdamer Strasse in Berlin, a street that has become an epicenter of the fashion, art and dining scene in recent years. “We wanted to open a store that would be able to present the whole spectrum the brand has to offer.

Lindberg offers so many different combinations of colors, models and materials that we wanted to do this plethora of choices justice and be able to show a big selection of these different combinations in our store,” explains Georg Maske, the owner of the store. Because of the wide spectrum of the frames offered by Lindberg, there is not a specific type of client base, “however, what unites all Lindberg customers, no matter how different they may be, is the love and enthusiasm for perfectly functioning, extremely lightweight glasses. Lindberg combines this functionality with a beautiful thought-through design, whose unobtrusiveness reminds us of the Bauhaus design of the 1920/30’s.” As for what is trending this season, Georg notes that round and pantoscopic shapes in gold are in demand, adding that even though Lindberg’s Air Titanium Rim series is over 20 years old already, it continues to be one of the best frames in the market. His other recommendations include Andy Wolf, Face à Face, Götz and Lunor, for their focus on design, fit and comfort, and not on brand names and logos.

Maske & Maske
Potsdamer Straße 105
10785 Berlin
+49 30 9153 9525
www.maskemaske.berlin

Photo: courtesy of Maske & Maske

Text Mio Hayashi

Since opening his first boutique in 1994, Steven Alan has been catering to urban, city-dwelling customers with his timeless, understated aesthetics. Launched in 2013, his eyewear collection is an addition to his ready-to-wear line and aims to fill a gap he saw in the market for eyewear which he calls neither ¨over-designed nor too boring¨ and without being ¨exorbitantly priced.¨

steven_001

His popular styles include the Italian acetate frames in tortoise shell, and for the upcoming season, more round styles and metal frames are being developed following on the popularity of the Bryce. As for his personal favorite, it’s the Malcolm in Charcoal Crystal acetate.

The online shop features a 3D Virtual Try-On, which maps over 900 facial points to create a representation of how the glasses will look. Developed in partnership with Ditto, the innovator behind this technology, Steven Alan Optical is the first US brand to incorporate it.

For a look that works, he advises creating a contrast not only in the shape (i.e. square frames for a round face), but also through exploring a different style from the clothing one wears to attract attention to the eyes: ¨The more eye contact you can attract from your audience, the more confidence you will feel.¨

steven_002

steven_003

Steven Alan Optical
85 N. 3rd Street, #116
Brooklyn, NY 11249, USA
www.stevenalanoptical.com

Photo: courtesy of Steven Alan Optical

Sponsor
VAVA SS2020 Campaign for 4SEE #12 Discovery Issue
Sponsor