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ETNIA BARCELONA’S 2020 WARRIORS CAMPAIGN – SS20 COLLECTION

Forward-thinking Etnia Barcelona releases the 2020 WARRIORS Campaign for the SS20 Collection inviting us all to seek out our inner strength and act now to keep hope alive.

2020 WARRIORS from Etnia Barcelona invokes inner strength, confidence, achievement and struggle—the struggle to identify what we stand for and unabashedly defend our right to a beautiful future. In times of global anxiety about climate change and inequality, the campaign powerfully represents a new type of warrior, an activist for our age, defending the natural beauty that we too often take for granted. With this philosophy in mind, Etnia Barcelona’s SS20 collection brings us bold shapes with patterned acetates inspired by tropical palettes and deep greens that represent evergreen forests, the deep jungle and camouflage aesthetics. Dare to define and defend what is true and right and become a 2020 Warrior with Etnia Barcelona.

Etnia Barcelona’s 2020 Warriors Campaign SS20 Collection

ABOUT ETNIA BARCELONA
Etnia Barcelona is an independent eyewear brand that was founded in 2001. All of the collections are created from start to finish by the brand’s design team, who monitor every step of the production process. What sets Etnia Barcelona apart is the use of color in each design, making it the eyewear industry’s most colorful brand. What’s more, every pair of glasses is crafted with the highest quality natural materials, such as natural acetate by Mazzucchelli and mineral glass lenses by Barberini.

The company has offices in Barcelona, Miami, Vancouver and Hong Kong, and can be found in over 60 countries with 14,000 points of sale throughout the world. They now have their first Flagship Store, located in the iconic Born neighborhood of Barcelona. This is a space devoted to eyewear culture that brings together the best the brand has to offer under one roof.

Etnia Barcelona’s tagline #BeAnartist dares everyone to express themselves freely with their designs, without holding back. Ever since, they have been so much more than just an eyewear brand. Etnia Barcelona is color, art, and culture, but above all, they symbolize the city that has watched them thrive: Barcelona. Barcelona is a whole way of life, a place that’s open to the world: it’s all simply a question of attitude.

Etnia Barcelona’s 2020 Warriors Campaign SS20 Collection

4SEE IS A FREE PREMIUM DISTRIBUTED MAGAZINE ABOUT FASHION, ART, MUSIC & CULTURE, REVOLVING AROUND EYEWEAR & ACCESSORIES.

4SEE IS PRINTED IN A3 & POCKET-SIZE FORMATS. WE PUBLISH BIANNUALY IN SPRING & FALL. 4SEE IS ALSO AVAILABLE IN ONLINE. UPDATED WEEKLY. WITH EXCLUSIVE DIGITAL CONTENT.

We produce our print and editorial content with seasoned and carefully selected talents. As a result, all of our editorials are unique and 100% original. Each issue covers a totally new and relevant theme that brings acts as a platform. Our artists showcase their talent and point of view by zeroing in on current topics and inspiring creative editorials.

Barton Perreira X 007 No Time To Die

As the world gears up for another epic Bond Film, Barton Perreira teams up with the iconic 007 for an exclusive eyewear collection that’s got us on the edge of our seats.

Suave, self-assured, and coveted the world over, it would be hard to think of a better match than the upcoming collaboration between Barton Perreira and the iconic 007, James Bond, on the occasion of the hotly anticipated film No Time to Die. The Bond brand embodies so many things that Barton Perreira has come to stand for over the years—unequivocal style, distinction, luxury, charm and, well, quite honestly, a healthy dose of sex appeal. Three new frames crafted with the international man of mystery in mind pay homage to the incomparable sense of adventure and allure that only Bond can bring and Barton Perreira can deliver.

Joe: a polished black classic rectangular style frame with mineral glass lenses
Norton: a polished tortoise round P3 frame with keyhole bridge
Courtier: a sleek titanium and matte finish acetate aviator

The Joe and Norton frames will come with a certificate of authenticity card as well as custom branded 007 sunglass case, cleaning cloth and sleek, black carrying case. The Courtier will come with the custom branded 007 sunglass case and cloth. Frames will range from €400 – €600.

ABOUT BARTON PERREIRA
Bill Barton and Patty Perreira innovated the art of seeing at some of fashion’s most iconic brands. In 2007, these eyewear legends set off on their own journey, coming together to create Barton Perreira. Their vision was clear. An independent brand that sees things differently, taking the time to invest in craftsmanship that produces nothing less than the finest eyewear in the world. Distinguished for their passionate attention to each one-of-a-kind detail, Japan’s leading artisans ensure every facet of Barton Perreira eyewear is brought to life with precision and virtuosity. Barton Perreira is sold at its flagship retail boutiques in New York City, Nashville, Aspen and Kansas City, as well as exclusive optical accounts and the finest department stores and boutiques worldwide. To view the collection, please visit: http://www.bartonperreira.com

Barton Perreira x 007 No Time To Die Special Edition sunglasses

4SEE IS A FREE PREMIUM DISTRIBUTED MAGAZINE ABOUT FASHION, ART, MUSIC & CULTURE, REVOLVING AROUND EYEWEAR & ACCESSORIES.

4SEE IS PRINTED IN A3 & POCKET-SIZE FORMATS. WE PUBLISH BIANNUALY IN SPRING & FALL. 4SEE IS ALSO AVAILABLE IN ONLINE. UPDATED WEEKLY. WITH EXCLUSIVE DIGITAL CONTENT.

We produce our print and editorial content with seasoned and carefully selected talents. As a result, all of our editorials are unique and 100% original. Each issue covers a totally new and relevant theme that brings acts as a platform. Our artists showcase their talent and point of view by zeroing in on current topics and inspiring creative editorials.

A DAVID BOWIE TRIBUTE BY ETNIA BARCELONA
A limited edition capsule inspired by the inimitable style and personality of David Bowie.

Way ahead of his time, David Bowie singlehandedly transformed culture with his music and fashion. For decades he remained a symbol of pioneering attitudes toward gender and style. An all-new limited edition series from Etnia Barcelona introduces two new sunglasses that represent the indelible style sensation from two of David Bowie’s most memorable and daring stage personas: Ziggy Stardust and The Thin White Duke.

Ziggy Stardust picks up on the glam side of Bowie—bold colors and patterns on a unisex style are a tribute to the message that unique is chic. A sleek metal silhouette in the Thin White Duke comes in three colorways with unique lenses that each have a secret in store: breath on the lenses and David Bowie’s famous lightning bolt will appear.

For style that has both attitude and meaning there is none other than David Bowie, and Etnia Barcelona has done his legacy proud with a tribute collection to this trailblazing cultural icon.

Etnia Barcelona, always inspired by cultural trends, is revealing a year-end limited edition sunglasses collection that pays tribute to the immortal David Bowie and his lasting influence on fashion and style. Introducing two brand new sunglasses models: Ziggy Stardust and The Thin White Duke.

David Bowie shares the free spirit and Anartist attitude that is so representative of the Barcelona-based brand. Not only has Bowie been an icon for several decades, he remains a champion of artists, outsiders and free thinkers of all stripes, exemplifying unapologetic individuality and fearless self-expression. Bowie never ceased to surprise and captivate with his array of personas and ever changing musical styles, but he made one thing crystal clear, beyond the makeup, costumes, and elaborate staging: he always remained true to who he really was, unmistakably David Bowie.

This year, the brand has a very clear message for us: take control of what makes you unique and authentic, and show it to the world with pride. It’s a message that we heard loud and clear in their fall/winter 2019 I’MPERFECT campaign. Bringing together all of Bowie’s influences, Etnia Barcelona has designed an exclusive collection of glasses including two sunglasses models with a Glam and cutting-edge feel, full of little details and secrets inspired by the two most significant alter egos of the singer’s career: Ziggy Stardust and The Thin White Duke.

ZIGGY STARDUST, is the more audacious model of the collection, inspired by the costumes Bowie wore during his Glam period. The Etnia Barcelona design team has developed a unisex style out of natural acetate in 3 colors: mottled using a mix of colors reminiscent of his iconic stripes and the shoulder padded “spacesuit” that he wore on The Rise and Fall of Ziggy Stardust Tour; black with silver stripes, inspired by the patent leather bodysuit he wore on the Aladdin Sane Tour and, last but not least, white and blue translucent acetate reminiscent of Bowie’s own glasses from this period. As with all of their collections, the brand continues to use natural Mazzucchelli acetate and mineral lenses by Barberini.

THE THIN WHITE DUKE, is the more sophisticated and classic model. It is inspired by the glasses that Bowie wore
in the film The Man Who Fell to Earth and on the cover of Rolling Stone magazine in 1976. An elegant metal design with mineral crystal lenses by Barberini available in 3 colors: pink, blue, and black.

Something new about both models is that Etnia Barcelona is introducing special lenses that reveal a star and David Bowie’s iconic Aladdin Sane lightning bolt when you exhale on them.

A David Bowie Tribute by Etnia Barcelona is a collection filled with symbolism in honor of the London-born singer. A limited edition collection that conveys the transgression, and power that was so characteristic of Bowie. His innovation in music, theater, and fashion, and his unmistakable style resonate with today’s visual culture and can be found everywhere in this unique collection.

A David Bowie Tribute by Etnia Barcelona will be available as of October 28th at the brand’s Flagship Store (C/Espaseria 1–3, 08003 Barcelona), and as of November 14th in the online store and selected points of sale worldwide. For more information, please see www.etniabarcelona.com.

ETNIA BARCELONA’S “I’MPERFECT” CAMPAIGN – FW19 COLLECTION

I’MPERFECT is the playful yet meaningful name for the new campaign from Etnia Barcelona announcing their latest collection—a provocative call to action, urging us to unite in our differences and unapologetically celebrate our imperfections. Colorful, glitzy, and glamorous, the extravagant new collection reinvents the concept of perfection for a different take on what it means to take a stand by standing out.

Etnia Barcelona presents the “I’MPERFECT” campaign to launch its FW19 collection. An imperfect campaign that re-examines the idea of perfection itself and champions what is unique in us all. No approval, no permission, no apologies required.

We are reclaiming the kind of imperfection that breaks the mold and challenges stereotypes. It is the same imperfection that makes us unique and authentic. We are truly convinced that we need to embrace our differences rather than hide them, proudly turning them into a mark of our identity. Always loyal to ourselves, and feeling comfortable even in the discomfort of looks. Because it’s only when you stop searching for perfection that the truth appears.

That is I’MPERFECT. Reclaiming our uniqueness is more important than being perfect. Imperfect models whose beauty doesn’t fit the con- ventional standards. People who have stories to tell, in front the camera but also, more importantly, behind it.

These are real stories from real people who are imperfect, just like you, and just like all of us. People who are happy just as they are, with- out inhibitions or trying to fit a certain stereotype.

They are Liliya, Kokie, Pau, Kaine, Xueli and Jordi, seen through the lens of photographer Biel Capllonch to launch the pieces from the new, Glam-inspired Etnia Barcelona FW collection.

Discover the full story

The fall/winter 2019 collection from Etnia Barcelona is imperfect as well as authentic each pair of glasses is different to the next. Unique textures and colors achieved thanks to the artisanal production process and the savoir-faire of our partners Mazzucchelli, who create the natural acetate of our frames, and Barberini who help us develop our mineral lenses.

A collection inspired by the Glam esthetic of the 70s, whose icons still thrill us. Glam was all about unique beauty and not being afraid to stand out, the freedom to express or reinvent yourself every step of the way, celebrating and valuing individual personality.

So we present new designs including metallics, acetates, sprinklings of glitter and gleaming havana patterns, along with extravagant and provocative shapes. A collection that aims to turn heads while staying true to our DNA and unmistakable style.

The new Etnia Barcelona collection is available in the online store, the Flagship Store in Barcelona and at your usual outlets (check the shopfinder on www.etniabarcelona.com).

ETNIA BARCELONA’S ALL NEW JAPAN-INSPIRED TITANIUM COLLECTION

Best of Both Worlds – Etnia Barcelona Takes on Titanium in their All New Titanium Collection for Spring/Summer 2019

For their first collection in titanium, colorful, creative, and super-stylish Etnia Barcelona went all in with 100% pure titanium, 100% made in Japan. Etnia Barcelona has a reputation for bringing an exceptional level of creativity to their design approach and this collection is no exception. Taking Japanese traditions as their starting point, they take us on a journey that picks up on the minimalist and detail-oriented tendencies of this ancient culture, while remaining true to their own cutting edge identity.

A total of ten new models round out the collection, 6 optical frames and 4 new sunglasses, which represents the companies first foray into titanium. The collection, which became available in January 2019, boldly presents their signature take on what a titanium frame can be. Daring combinations of pure titanium with colorful patterns and colors on acetate rims showcase Etnia Barcelona’s creative verve and flare for design while keeping in mind the lightweight and refined features that titanium brings to the table.

To emphasize the care and attention that went into this collection and to celebrate their inspirational journey through Japanese culture, the brand is also producing a numbered and limited Collector’s Edition with fixed clip-on sunglasses that will be released in April.

It’s exciting to see a brand that we love boldly take on a whole new direction with an all new titanium collection inspired by a place that we love too! Combining the best of both worlds with the best of both materials Etnia Barcelona’s titanium collection is a fusion that we can get behind.

Check out their collection here

Etnia Barcelona’s 2020 Warriors

ETNIA BARCELONA’S 2020 WARRIORS CAMPAIGN – SS20 COLLECTION

Barton Perreira X 007 No Time To Die

Barton Perreira X 007 No Time To Die

A DAVID BOWIE TRIBUTE BY ETNIA BARCELONA

ETNIA BARCELONA'S “I’MPERFECT” CAMPAIGN – FW19 COLLECTION

ETNIA BARCELONA