ETNIA BARCELONA’S 2020 WARRIORS CAMPAIGN – SS20 COLLECTION
Forward-thinking Etnia Barcelona releases the WARRIORS Campaign for the SS20 Collection inviting us all to seek out our inner strength and act now to keep hope alive.
WARRIORS from Etnia Barcelona invokes inner strength, confidence, achievement and struggle—the struggle to identify what we stand for and unabashedly defend our right to a beautiful future. In times of global anxiety about climate change and inequality, the campaign powerfully represents a new type of warrior, an activist for our age, defending the natural beauty that we too often take for granted. With this philosophy in mind, Etnia Barcelona’s SS20 collection brings us bold shapes with patterned acetates inspired by tropical palettes and deep greens that represent evergreen forests, the deep jungle and camouflage aesthetics. Dare to define and defend what is true and right and become a 2020 Warrior with Etnia Barcelona.
ABOUT ETNIA BARCELONA
Etnia Barcelona is an independent eyewear brand that was founded in 2001. All of the collections are created from start to finish by the brand’s design team, who monitor every step of the production process. What sets Etnia Barcelona apart is the use of color in each design, making it the eyewear industry’s most colorful brand. What’s more, every pair of glasses is crafted with the highest quality natural materials, such as natural acetate by Mazzucchelli and mineral glass lenses by Barberini.
The company has offices in Barcelona, Miami, Vancouver and Hong Kong, and can be found in over 60 countries with 14,000 points of sale throughout the world. They now have their first Flagship Store, located in the iconic Born neighborhood of Barcelona. This is a space devoted to eyewear culture that brings together the best the brand has to offer under one roof.
Etnia Barcelona’s tagline #BeAnartist dares everyone to express themselves freely with their designs, without holding back. Ever since, they have been so much more than just an eyewear brand. Etnia Barcelona is color, art, and culture, but above all, they symbolize the city that has watched them thrive: Barcelona. Barcelona is a whole way of life, a place that’s open to the world: it’s all simply a question of attitude.
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