Blackfin 2021 Ad Campaign, To the Roots

BLACKFIN TO THE ROOTS – 2021 NEW AD CAMPAIGN

“To the roots: only by digging deep into our origins can we gain full awareness of our own state of wholeness.”

BLACKFIN launches us into 2021 and taps into the moment with a poignant and moody series of images for their new campaign. Situated in Venice’s Laguna Nord, the ethereal landscape is charged with meaning and mirrors BLACKFIN’s own affirmational journey to discover their roots and double down on their commitment to their neomadeinitaly philosophy.

Deep, strong blacks and pure, vivid whites are set against a beautiful and serene backdrop of muted browns, greys, and blues that characterizes the lagoon and its natural environment. Loaded with metaphor, these images speak volumes about the deliberate methods and careful consideration that drives BLACKFIN’s process at every step of the way. It is a beautiful and introspective reflection from a brand that can see the subtlety in nature and in life and use it as inspiration to create sensational eyewear that is uniquely BLACKFIN and true to their roots.

Blackfin 2021 Ad Campaign, To the Roots
BLACKFIN
“To the Roots” Campaign

January 2021 – In order to lend meaning to what we are today, we need to look back, all the way to our roots, and start from there to understand the journey that has brought us thus far. It is a powerful realization, more necessary today than ever before, an awareness that adds purpose to the quest for identity and responsibility that Blackfin undertook years ago, in which every action is taken based on a principle of integrity that, for the company, is summed up in neomadeinitaly.

The new 2021 advertising campaign adds a new layer of meaning to this journey. To the roots: only by returning to our essence, that is, only by digging deep into our origins can we gain full awareness of our own state of wholeness.

Primeval shots, set in an ethereal, timeless landscape, one in which the desire to view beauty powerfully but accurately emerges, because beauty should not be an end in itself but a mirror of mindful choices.

Thanks to the location, the message is conveyed in a subtle but assertive manner. Venice’s Laguna Nord is still pristine, yet just a few minutes by boat from Piazza San Marco. A place-not-place constantly in motion between land and sea, where nature is real, pure and, at the same time, fragile. The laguna is a lung that, following the rhythm of the tides, purifies itself every six hours in an endless rise and fall that epitomizes – during this time in which we are overwhelmed by a terrible storm – how fragility is the only way to stay in balance. But to be in balance, one must be solid, that is, have roots and be aware of possessing them. A solidity expressed visually by the larch planks, a temporary work of land art placed in the water as a singular vertical element, a stylized symbol of mooring posts, the huge poles that mark the navigable areas of the canals.

Planks blackened by fire using the ancient Japanese technique of Yakisugi and sunk into the laguna mud. Following the lay of the sandbars, they lend shape to a verticality that becomes an interplay of endless reflections with the models who, blending with the artistic installation, establish a physical, yet fleeting, presence.

Blackfin 2021 Ad Campaign, To the Roots
BLACKFIN
“To the Roots” Campaign

TO THE ROOTS
There are places where fragility and balance
are as obstinate, unstoppable and patient as life itself.
These places aren’t compatible with modern times, they are timeless.

The Lagoon is the place of our roots,
our origins, it’s a part of us.
It’s where we rediscover our fragility,
as if enveloped in a primordial slime,
in a reality which is almost a paradox of existence.

Anchored to fleeting elements, we stay balanced.

Time here is without contours or borders,
It’s the moment water becomes silent
and takes on the shape and appearance of its surroundings.

Time stops, the space becomes another world.
It’s like reaching the peak of ecstasy, after which life regenerates.

And thanks to its roots, stays balanced.

Blackfin 2021 Ad Campaign, To the Roots
BLACKFIN
“To the Roots” Campaign

Art Direction: anidride design – Nicola De Pellegrini
Photos: Giovanni De Sandre
Copywriting: Simone Favero
Special thanks to Giulio Costantini, the deus ex machina of the photo-shoot.

Ignasi Monreal x ETNIA BARCELONA
Ignasi Monreal x ETNIA BARCELONA
Ignasi Monreal x ETNIA BARCELONA
The Capsule Collection

The Capsule Collection

Etnia Barcelona teams up with artist Ignasi Monreal for their latest limited edition capsule in which the artist lends his singular aesthetic to the unabashedly fun collection of frames.

Etnia Barcelona consistently finds new and exciting ways to place artists front and centre, highlighting the significant role of artists in our society and reminding us of the inspiring value of creativity. For this capsule collection, they worked with a name synonymous with the new wave of Spanish artists, a bastion of cool, and a master of mixing styles, genres, and epochs, Ignasi Monreal.

Ignasi Monreal is one of those rare artists who has that unique ability to live among and between different worlds, mixing the high and the low and covering a lot of ground in-between. He cheekily reminds us of all sorts of references and takes us on a twisted journey through the whole canon of twentieth-century art from Dalí to Warhol and beyond, picking up on classical and ancient motifs before arriving back firmly in the new millennium.

The campaign, directed by Monreal and featuring the work of another talented young artist, photographer Paolo Zerbini, harkens back to the heyday of Italian glamour and remixes it with urban youth as it delights us with a cheeky romp through some of the city of Rome’s most iconic sites, seen through new eyes.

We are so glad that Ignasi Monreal and Etnia Barcelona have had so much fun with this collaboration, choosing to play with this iconic neo-classical surrealist eye motif on the limited edition frames, out now. And like all great works of art, each of the frames from this collection comes with the artist’s signature engraved in gold on the rims. Definitely one for the collection!

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Etnia Barcelona, as always inspired by the world of art and cultural movements, presents an exclusive collection, designed in collaboration with the “enfant terrible” of Spanish art of the 21st century. Famous for his work with Gucci, Bulgari, Vogue and Adobe, or with artists like Dua Lipa, Rosalía or Fka Twigs, and for his collection of oil paintings titled ‘Plats Bruts’, Ignasi Monreal is one of the young Spanish talents of greatest international reach.

His singular outlook seamlessly combines classicism with contemporaneity, classical painting with digital art, to create visual fables which exude an air of intrigue, spiced with elements of pop culture – in short, truly unique work.

The Barcelona eyewear brand, faithful to its Anartistic stance, was drawn to the artist by its fascination for his take on, and understanding of, the world. Also, for his way of projecting both past and future into his work to offer an insight into the workings of his imagination, crafted in the most exquisite, beautiful form.

Ignasi Monreal x ETNIA BARCELONA

Together, Etnia Barcelona and the Spanish Rome-based artist have designed a line of eyewear, the detail of which makes it a true collector’s item. A single model of sunglasses in 3 colours, crafted in natural Mazzuqueli acetate and featuring Barberini mineral glass lenses.

Ignasi Monreal x Etnia Barcelona started its creative journey with John Berger’s ‘Ways of Seeing’, a journey which delivers glasses that offer us the possibility of enjoying enhanced “peripheral vision”. Eyewear which, with the extra eyes on the temples, plays with the fantasy of never missing any chance source of inspiration.

In addition to the frames, Ignasi has also created two eye-shaped masks for the collection campaign, destined to travel around the city of Rome to seek out sources of inspiration. The Italian capital, apart from being the artist’s chosen second home, where he enjoys long stays, over which he soaks up the city’s beauty, is the scenario chosen for the campaign, likewise directed by Monreal.

The campaign, featuring the photography of Paolo Zerbini, brims over with the mix of sense of humour and romanticism so typically found in his work. The campaign shows the tour the eyes took around Rome, during which the artist never missed the opportunity to include those closest to him – a celebration of his memories of the city.

Ignasi Monreal x ETNIA BARCELONA

Etnia Colour Collection FW2020

ETNIA BACELONA GOES ALL-IN ON COLOUR

Etnia Barcelona gears up for the post-COVID consumer and thrives, with all the colour we need for a brighter future.

If there is one thing we have come to know and love about Etnia Barcelona, it is that they aren’t afraid to take chances and come up with bold and colourful designs that delight and inspire. Their most recent collections are full of unexpected and exciting ways to combine their unique range of acetates. They have doubled down on colour for FW20 and it is precisely what we need right now in a world that sometimes seems a little bit less than what we expected from 2020.

For many of us, deprived of disco lights and the vivid colours of art openings, Etnia Barcelona satisfies this primal craving for colour and grants us leeway to express ourselves again. With so many colours to choose from – more than 500 different colours, 100 of which are designed exclusively by Mazzucchelli – you won’t find anything else like this, anywhere. And think about how you will feel with that can-do, cheerful, colourful attitude radiating from your face and bringing joy to those around you as well. Choose to be happy and inspire those around you with your confidence, that is Etnia Barcelona’s transformative power: the attitude of optimism.

Etnia Colour Collection FW2020
“Etnia Barcelona puts the pedal to the metal with colour”

“The post-COVID consumer will be demanding a lot more colour”

That was a statement from a team member of the Barcelona-based brand in the height of quarantine in April 2020. This fact, and the decision to not delay any of the company’s collections, played an important role in the improvement of the product features.

After launching the Le Jardin collection, with a chromatic range inspired by floral pigments, the brand launched IBIZA Vol.2 , which explored the combination of neon and Havana tones. Now, it has once again demonstrated its expertise in the study and application of colour with its latest collection, Terra (Still I Rise).

Etnia Barcelona’s FW20 collection has put the pedal to the metal in the colour department. Its Originals collection has benefited from the dynamic stamp the brand put on its SS2020 Warriors collection, which was created before the pandemic.

In today’s market, Etnia Barcelona is the brand with the widest range of colour references in the world. Its design team has recreated 500 colours, 100 of which are exclusively designed by the company and handcrafted by the venerable Mazzucchelli.

Etnia Barcelona has brought colour innovation to the acetate world by pushing the limits of manufacturing and achieving almost impossible textures, complex lamination and three-layer sandwich acetate sheets. The result of this work are textures on the entire volumetric surface of the glasses.

Innovation doesn’t stop at the outside of the glasses. Etnia installs an interchangeable hinge that can be repaired in a matter of seconds, which optimizes the mechanics of the glasses and puts constant pressure on the front of the frames, through 3 mm of separation. Last but not least, the Barberini mineral lenses that Etnia Barcelona uses for its sunglasses is the cherry on top, offering the customer a high-definition view and an unmatched colour experience, thanks to the HD technology used in these pure mineral glass lenses.

Without a doubt, this brand from Barcelona is the brand of reference for colour around the world, leading the ranking of Barcelona-based brands who are following its wake in a form of “coopetition”. After 20 years in the business, and with the reunion of its original team, the brand is flourishing more than ever and is introducing a collection that showcases the power of innovation. This is the result of the team’s 20 years of expertise, following the third generation of manufacturers, led by David Pellicer.

Blackfin titanium optical glasses, called Annie

BLACKFIN RAZOR – FW20 COLLECTION

Razor, the new line from Blackfin, is cutting edge innovation, using the latest technology and precision technique to create their thinnest and lightest frames yet.

Blackfin Razor takes everything we already love about Blackfin frames, impeccable attention to detail, an understanding of tradition with an eye on the future, and unrivalled knowledge of how to work with premium titanium, and takes it one step further. Made from just 1 mm-thin titanium, this new line takes advantage of all of the exclusive technological and engineering advances that Blackfin has developed over more than three decades of working with titanium to make what seemed impossible, possible.

Blackfin Razor details gif
BLACKFIN RAZOR

These are the thinnest and lightest frames ever from Blackfin, which also allows them to pull off some pretty incredible design feats as well. Perfectly concocted geometries and fun and sophisticated colours make these the epitome of minimalism with the style and substance to back it up.

3 styles from the new Blackfin Razor line along with 7 all-new styles for the original Blackfin One line make up Blackfin’s Fall/Winter 20-21 Optical Collection. We got our first look at some of these exciting new styles that are joining the Blackfin family this fall.

Blackfin titanium optical glasses, called Annie
Annie

Annie taking style cues from a classic shape and planting it firmly in the present, large round lenses show off the cohesive minimalism of the Razor style. The metallic powder pink is just one of many options available.

 

 

 

 

BLACKFIN RAZOR Zara
Zara

Zara is another new addition that is a crystal clear example of how much thought has gone into the contours of these frames. The hexagonal rims are both subtle and making a statement, especially in this bright metallic blue.

 

 

 

 

BLACKFIN RAZOR Zachary
Fort Zachary

Fort Zachary is clearly pantos-inspired, however, the rims are round and the color selection includes a women’s version in pastel pink/glossy silver, as well as metallic navy blue, matte black/glossy silver, gunmetal gray/metallic bright blue, matte black/Venetian red.

 

 

 

 

BLACKFIN RAZOR Hoover
Hoover

Hoover features larger rims and a lively color palette that includes dark blue/Venetian red, metallic bright blue/matte black, blue/glossy silver, as well as the classic black and gunmetal gray/glossy silver.

 

 

 

 

BLACKFIN RAZOR Greenport
Greenport

 

Greenport is a squared frame in matte or metallic pastel colors (gunmetal gray, metallic bright blue/matte black, army green/Veronese green, metallic midnight blue/glossy silver, matte Venetian red/glossy silver).

 

 

 

 

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Covid-19 has affected every industry in every part of the world. Many are faced with surprising new challenges that would have been unthinkable just a few months ago. From supply chain disruptions to cancelled trade shows, we asked the leaders of top eyewear brands how they are adapting to uncertainty.

And it’s not all bad news. We also asked them for their positive takeaways from the crisis and learned that for many this is also a chance to realise what really matters both personally and for the future of their businesses.

VAVA EYEWEAR

Pedo da Silva, VAVA Eyewear
4SEE Covid-19 Q&A – Pedro da Silva, VAVA

“In the last 5 years I’ve been travelling 70% of the time. It was just too much, and being in lockdown it actually allowed me to make a lot of productive things.

I have been reading a lot about art and design and listening to music. This had a great impact on my creativity and my work on the new collections.”

What have been the most challenging experiences?

Indeed, as businesses were laid bare by the health and economic crises, all our employees felt exposed by the fast-changing output, new workplace reality and shifts in skill sets required to remain operational and productive during this time of crisis.

These past couple of months, we were all going through trauma. But you can’t be paralysed by fear. One has to persevere to get to the other side and never take anything for granted.

The challenge has been to stay confident in our abilities to adjust and to be flexible, open, to try and not fear failure. So we’ve seen crisis as an opportunity for renewal. We decided to move ahead with a lot of internal projects that included areas such as logistics, customer service, IT and digital marketing.

As a manager, my role was about stability, being a source of strength, being also open and transparent about the challenges. I believe I have been as supportive as possible towards my team. So it has been very much about re-energising creativity in all critical areas of the business.

What has been the most positive change?

The most positive change is that, for the first time, I saw a big part of the industry discussing how they can better respect people and the planet. It’s time for the industry, and not [just the] optical industry, to build a more responsible business model. As the world grapples with a once-in-a-lifetime economic and public health crisis, mass demonstrations against racial injustice erupt across America, and a climate emergency looms in the background; there is an urgent imperative to re-imagine how our industry can better respect people and the planet. Companies ready to change need to manage their expectations. It doesn’t have to be like an overnight shift. It’s a process, the most important thing is to take clear steps.

I participated in a lot of conversations and panel discussions, on what it takes to build a responsible business. I also learned more how to avoid the marketing “greenwashing trap,” we have re-analysed our entire business model to guarantee a future of sustainable growth and for making profit through principles.

My knowledge in themes such as responsible business and on the ecological impact of over-consumption improved a lot.

How has the Covid-19 impacted the way you think about new collections?

In the last 5 years I’ve been travelling 70% of the time. It was just too much, and being in lockdown it actually allowed me to make a lot of productive things. I have been reading a lot about art and design and listening to music. This had a great impact on my creativity and my work on the new collections.

Is there a motto you find particularly inspiring and uplifting right now?

“Creativity with accountability”

My hope is that there is a future in the future and we don’t pretend to change, but embrace a new future society. Don’t come out with a beautiful sustainable collection and be like, here it is in a loud packaging full of paper and plastic.

Many public events like runway shows and fashion events are being postponed or cancelled. Do you think the same will happen in the eyewear business? And if so, how will this affect your plans?

I believe so, already, the possibility of a year without trade shows has reignited a debate between industry players (brands, customers, sales agents, etc.) on the optimal timing and rhythm of shows (Paris, Milan, New York, Tokyo, etc.).

At VAVA, this year, we will follow our own rhythm, legitimating the value of time and connecting with stores globally by getting closer to them.

The shows will be back because it’s an important happening and gathering. Nevertheless, I strongly believe that shows need to change the format. They are far too expensive, very seldom ecological and not delivering interesting content. Shows should provide visitors with an extraordinary experience, preferably one that you’ll remember days or weeks later – one that makes an unforgettable impact. They should free-up a little bit more space for experimentation.

Is there anything you wish could be different right now that would help you or your business during these tough times?

For too many years there have been too many commercial opticians, with too much choice, too much inventory. All this combined with a great lack of creativity (not enough that is special, not enough that is unique, and lots of commodities) drove down prices and drove down margins. Due to that, there is a clear deflationary trend out there and there has been for many years. I ask myself, if a similar situation to coronavirus had happened 10 years ago would you miss these commercial chains if they weren’t here anymore? Probably not.

It would be nice if stores could embrace more niche brands that surely will stimulate the substance of those same stores transforming the market, and the economy into something much more sustainable. I want the market that would not be loaded with overly commercial brands and the ecstasy of consumption, and instead focus on something more down-to-earth, buying less but with more quality. I wish consumers would be better educated to consume unique products. The future is about conscious products.


YUICHI TOYAMA.

Portraits of Yuichi Toyama, Japanese Eyewear Brand
4SEE Covid-19 Q&A – Yuichi Toyama, YUICHI TOYAMA.

“Design itself can’t beat the virus, but for those who are fighting against it, I firmly believe that it has the potential to lift their spirits.”

What have been the most challenging experiences?

I’m a designer as well as the CEO of the company. Although it was a temporary situation, I was incredibly concerned about the health of my family and employees, in addition to the company’s operations, and so I did find myself losing some of my creative motivation for a time.

What has been the most positive change?

I usually travel overseas to attend trade shows and meetings from the middle of February through April every year. However, due to the Corona crisis, travel had been banned and I was able to allocate my time to spend more on creative pursuits as well as to have more discussions with my staff.

How has the Covid-19 impacted the way you think about new collections?

My desire is to provide customers with better design, quality, service that are a level up from what it was before.

Is there a motto you find particularly inspiring and uplifting right now?

Design itself can’t beat the virus, but for those who are fighting against it, I firmly believe that it has the potential to lift their spirits.  It will be an indirect effort, but I want to focus on creative work in which I can maximise the possibility of design.

Many public events like runway shows and fashion events are being postponed or cancelled. Do you think the same will happen in the eyewear business? And if so, how will this affect your plans?

I believe many brands will either decrease the number of new styles for the new season or postpone their sales of the new collection, but we will continue making new models as long as there are optical stores in the world. There should never be a situation that customers can not find any new styles when they visit optical stores.

Is there anything you wish could be different right now that would help you or your business during these tough times?

Online shopping might be going more mainstream down the road, but when it comes down to eyeglasses, there is a medical part, such as the eye examination. Therefore, it is the most desirable for us to continue providing glasses in a one-on-one setting.


COBLENS

Ralf Schmidt from Coblens, an eyewear brand from Germany
4SEE Covid-19 Q&A – Ralf Schmidt, COBLENS

“I think that the novel coronavirus has made us look with a magnifying glass at problems and habits that you may have lost sight of. Climate protection, sustainability, digitalisation and family.”

What have been the most challenging experiences?

The most important thing for us was to protect our employees. Therefore, we closed our optical shop here in Koblenz right at the beginning of the lockdown. We quickly switched the manufacturing, including customer service, to emergency operation. The short-time working (Kurzarbeit) is and was the right tool.

The challenge was to find the right middle ground between customer service, the ability to deliver but also the reduction of running costs. In addition, the supply chain was, of course, disrupted during this period and we sometimes had to improvise quite intensively here.

Overall, the most extreme experience was that all of us here, including myself, felt completely cut off from communication. No calls and especially hardly any e-mails. It was a bit scary at times…

What has been the most positive change?

The only positive thing was the deceleration in our private time. Like many others, there was more time with family. The topic of the “home office” was brought more to the foreground. And you see it, it works!

How has the Covid-19 impacted the way you think about new collections?

We partially postponed the launch of new models until the beginning of 2021 in order not to start with great glasses in a difficult market. But despite the coronavirus, we are bringing some interesting new models and new colours to market this autumn. We were also able to think a lot about our products, marketing, positioning in the market, etc.

Is there a motto you find particularly inspiring and uplifting right now?

In general, I think that the novel coronavirus has made us look with a magnifying glass at problems and habits that you may have lost sight of. Climate protection, sustainability, digitalisation and family. All of these topics could be dealt with more intensely during the lockdown.

Many public events like runway shows and fashion events are being postponed or cancelled. Do you think the same will happen in the eyewear business? And if so, how will this affect your plans?

We think that the topic of the international eyewear fairs in Munich / Stuttgart, Milan and Paris will be a difficult topic in the future. Specifically, for SILMO and Opti, under what conditions will they take place? Do visitors and exhibitors want to wear masks, have to disinfect everything, have access controls? Does the visitor still feel like flights, full exhibition halls?

And finally, of course, will the visitor want to do so in the future, from the point of view of climate protection, for ones inside Europe – flying to visit fairs, although he can get information via internet and Skype? These will all be questions that will decide about the future and the “how” of the trade fairs.


BLACKFIN

Nicola Del Din from Blackfin at headquarter in Italy
4SEE Covid-19 Q&A – Nicola Del Din, BLACKFIN

“We do not need to change ourselves and our way of working. We just simply need to keep on being ourselves.”

What have been the most challenging experiences?

It was very difficult for me to slow down, and during the lockdown I dedicated myself very much to the future, imagining it, dreaming it and preparing the business for the restart. Actually, I’ve never stopped working as I went to my office every day and I did my best to understand how to reorganise our best assets for the future.

We lived through a very tough experience and an uncertain time but I am a strong optimist. I don’t like to wait for things to happen, I really prefer to drive forward as much as possible to my future.

What has been the most positive change?

It’s hard to think about something positive but I can say that it helped us to understand something very important: We are very proud to be independent and we consider it as a key-point for our restart.

But not only this. We are a real Italian and with a completely in-house manufacturing company, we work with a passionate team of people, we live in one of the most beautiful places in the world. We have a strong and excellent expertise in titanium craftsmanship. All these values, which have always been the background of our company, if they might have been considered sentimentalism till a few weeks ago, they are incredible, positive assets now.

It means that in order to face this new time in our life, at Blackfin we do not need to change ourselves and our way of working. We just simply need to keep on being ourselves!

How has the Covid-19 impacted the way you think about new collections?

We were supposed to present the new Blackfin Razor line at Mido but we put it off and we launched it last week [June 8th] as our sales reps have started selling it only these days after the end of the lockdown.

In addition, we have decided to present the whole new FW collection in July. This is possible because we are the manufacturer of our products.

With this decision, we want to give a positive message to our customers and underline the high level of our service because Blackfin is synonymous with reliability.

Is there a motto you find particularly inspiring and uplifting right now?

Ad maiora. [Towards Greater Things.]

Many public events like runway shows and fashion events are being postponed or cancelled. Do you think the same will happen in the eyewear business? And if so, how will this affect your plans?

Starting from Mido, the eyewear exhibitions have been cancelled. Silmo at the moment has confirmed its edition at the end of September but we are all watching carefully to see how the international situation is developing.

If the general mood of the market is going to be more and more positive, we could be confident about the DaTE (for the Italian market), but honestly, as Blackfin, we are still in doubt about our participation at Silmo also because France is not one of our key markets.

As we missed the fairs we have tried to work in a different way, presenting the collections through digital conference and sending the samples as quickly as possible to our sales reps in order to let them travel and show the collections to the clients.

Is there anything you wish could be different right now that would help you or your business during these tough times?

As I’ve said, nothing different! I tried so hard to understand which could be the needs and requests of our customers after this crisis. And in the end, the answer was surprisingly very natural: we had to keep on being ourselves. All the main pillars upon which Blackfin was built over these years became suddenly strategic.


EYEVAN

Eyevan Logo

 

“In addition to using beautiful things as design sources, we also observe and get inspired by various things related to human life.

We believe new possibilities will open up if we were able to incorporate these ideas into glasses. ”

 

What have been the most challenging experiences?

Up until now, it was completely normal to meet in person to hold meetings, but with the restrictions of free movement, the challenge was how to communicate with each other. We believe this is something that will continue in the future.

What has been the most positive change?

We have been manufacturing eyewear with a focus on compatibility with fashion and the joy of owning things, but in addition to these goals, we urgently felt the need for further improvements in comfort and functionality.

We have been able to meet the high standard of functionality until now. But we need to create glasses that are even better in order to stand up in an environment in which they cannot be easily repaired. When people are advised to stay home under the state of emergency, or medical workers who are working around the clock, they cannot go out to repair glasses so easily.

How has the Covid-19 impacted the way you think about new collections?

In addition to using beautiful things as design sources, we also observe and get inspired by various things related to human life (e.g. airplane parts, medical equipment, playthings for children, etc.). We believe new possibilities will open up if we were able to incorporate these ideas into glasses. We would like to welcome the challenge to make these ideas possible in new collections and/or new brands.

Is there a motto you find particularly inspiring and uplifting right now?

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” – Charles Darwin

Many public events are being postponed or cancelled. Do you think the same will happen in the eyewear business? And if so, how will this affect your plans?

In the eyewear industry as well, various domestic and overseas exhibitions have been cancelled one after another. Under the current circumstances in which commercial activities are limited and movement is restricted, it is a challenge to reach buyers and end-users to communicate new models.

Is there anything you wish could be different right now that would help you or your business during these tough times?

In order to let buyers and end-users learn about our brands and products and even lead them to sales, it would be helpful to have a good online fitting, ordering, and sales system for our business.

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