CHARISSA CHIOCCARELLI, Founder and CEO of ISLA Berlin, Photography by Devon Kaylor, Eyewear by Etnia Barcelona

4SEE’S FOREMOST.

Impact and innovation are the driving forces behind revolutionary ideas in fashion. And when style meets substance, a reaction occurs—creating powerful forces for change and trends that can be seen and felt all around the world. 4SEE talks with the foremost innovators from fashion’s ever-evolving world, questioning the sources of style and culture and drawing out answers about their inspiration and impact in 4SEE’s FOREMOST.

Fierce nails and female empowerment through streetwear, style and beauty. ISLA Berlin Founder Charissa Chioccarelli shares her world in 4SEE’s latest foremost. Q&A.

Name Charissa Chioccarelli
Age 29
Nationality Dutch
Based in Berlin
Website www.islaberlin.com
Instagram@islaberlin

CHARISSA CHIOCCARELLI, Founder and CEO of ISLA Berlin, Photography by Devon Kaylor, Eyewear by Etnia Barcelona
CHARISSA CHIOCCARELLI
Founder and CEO of ISLA Berlin
Photography by Devon Kaylor
Eyewear by ETNIA Barcelona

Founder and CEO of Streetwear concept store ISLA Berlin and cultural marketing agency ISLA Creative, Charissa Chioccarelli leads by example when it comes to ‘making it happen’. Initially moving to Berlin from Amsterdam to take up a job in Social Media Marketing with Zalando, she quickly grew frustrated with the limitations of Berlin’s nail art scene, leading Charissa to carve out her own path, creating in the process a dynamic concept store run by women, for women. Neither exclusively nail salon nor shop, ISLA also offers women the opportunity to try out DJ’ing in an inclusive and supportive environment, hosts pop-up beauty events, and shares the shop rooms with iconic sports luxe brand OBEY. 4SEE met with Charissa to talk style philosophy, upcoming projects, and of course – her go-to eyewear.

Describe yourself in three words.
Hands-on, independent, stubborn.

Style Icon(s) and the reason why.
I don’t really have a fashion icon, but if I have to choose someone I say my husband @deadhypeberns, his creativity always inspires me.

What would you consider to be your biggest accomplishment so far?
My biggest accomplishment I would say is setting up ISLA and turning it into a healthy business.

What is next for you, an immediately upcoming project?
Our next project is the Bam Brow (Brow Bar) pop-up at ISLA. We love to collaborate with businesses and creatives from all over the world.

Favorite eyewear brand?
The last pair I bought are from Kuboraum and I love them! It was a funny story, I bought them in the US not knowing the brand is from Berlin and literally situated on the same street as ISLA.

Your fashion philosophy / Styling tips.
Although I own a shop, I’m not the biggest shopper. I’d rather invest in a couple of good, timeless pieces.

Three words to describe your customer at ISLA Berlin.
Really fucking loyal!

Take a Walk on the Wild Side

We are all captivated by people that think outside the box, and places, ideas and products that make our imagination run wild. Totally individual, unique, and sometimes even eccentric, these are the people that we admire because they aren’t afraid to explore, reinvent, and go on an adventure to discover that truly great inspiration takes courage to turn into success.

Wild Precision: Claudia Brotons

CLAUDIA BROTONS
Creative Director at KALEOS
Barcelona, Spain
Founded in 2013
www.kaleoscollection.com

“Fashion is a form of expression, all our customers can be reflected in the spirit of KALEOS.”

4SEE Profile Claudia Brotons
CLAUDIA BROTONS
Creative Director at KALEOS

Claudia Brotons is the Creative Director of Spanish Eyewear Brand KALEOS. Meeting co-founder Joan Gassó while studying a Bachelor of Business Administration, Brotons’ experience in fashion has been shaped by time working for high street fashion brand Zara at the Inditex Headquarters in Spain, and a Master’s Degree in Fashion from the Istituto Marangoni in Milan. A new mother, Brotons balances her family life with her irrepressible passion for classic style through modern design innovation. She joined 4SEE for the following special interview.

Describe yourself in three words

Contemporary fashion house.

You have made a big splash in the already very competitive eyewear industry, thanks in part to your abundant experience in fashion. We’re curious to find out your mission for Kaleos and exactly what kind of fashion experience you are bringing to your customers?

Fashion is a form of expression and this is what I bring from my previous experience to KALEOS. A wide collection in which everyone can find an accessory, to extol your personality.

I understand the brand as a place to find that something that helps you to be more you in your day to day. That’s why the collection is so wide and often different from each other, all our customers can be reflected in the spirit of KALEOS.

Your tasteful and contemporary yet unique style has led to an immediate success. Did it catch you by surprise?

We started the brand as a separate project while Juan [Gassó, CEO] and I maintained our respective jobs. We wanted it to become our main project, but didn’t know what it would be so soon. That is to say that it was a success, maybe in such a short time was the surprising thing.

You have recently launched a clothing collection. How has it been coming along?

A very long process. Since KALEOS started, we have always felt like a fashion brand; I have never stopped having ideas for complete looks and campaigns. I design them and I think about the themes. So once the brand was settled, we thought it was the right time to simply expand what I think has always been the brand.

Where do you draw your inspirations? Who is your favorite style icon? What trends are you intrigued by now and for the next collection?

I work mainly in the KALEOS office, my office is on the third floor and there is a lot of light, it is an incredible place to work. I especially like the afternoons when part of the team has left and I can be 100% designing. If you look at my Pinterest I have a lot of style icons, but lately Julie Pelipas has me quite in love, her casual simplicity and elegance I love. We’re working on much more rectangular and hard shapes than exaggerated ones, giving the glasses a lot of personality.

Wild thing – What were your wildest experiences along the way? Any words of wisdom you have received?

At the first [eyewear] fair we did, we sold all the stock, which was really impressive! And advice… I think that not losing our essence is really important.

Ethical, Sustainability – What do you think we can do to build a more sustainable future?

Our plan is to have the best qualities so that our product lasts, with this constant: to create to last, we promote responsible, lasting and conscious consumption. Little by little all industries will suffer irreversible changes in this sense.

Technology – Any interest in applying technology to your eyewear?

At the moment we are not exploring this path, but who knows!

In ten years where do you want to be?

The same but better! With a bigger team and working to improve and extend KALEOS to spaces and places we don’t even imagine now.

You have recently given birth. You are a mother, designer, founder, and the list goes on. How do you keep the balance between work and life? Any special message for women out there?

I’m lucky I have an office close to home. But I think in the end the message is that with good organization and a good team, anything is possible. Sometimes it takes longer and you have to be patient, but that’s what gives women a certain super power, a different tactical vision and implementation is invincible.

4SEE Profile Robert Stanjek, Photography by Bert Spangemacher

Take a Walk on the Wild Side

We are all captivated by people that think outside the box, and places, ideas and products that make our imagination run wild. Totally individual, unique, and sometimes even eccentric, these are the people that we admire because they aren’t afraid to explore, reinvent, and go on an adventure to discover that truly great inspiration takes courage to turn into success.

Windward or Leeward, always looking forward: Professional Sailor Robert Stanjek

ROBERT STANJEK (38)
Professional Sailor
Berlin, Germany
www.stanjek-sailing.de
Instagram

“It gets harder the higher the pressure gets. That’s where the absolute top athletes differ.”

4SEE Profile Robert Stanjek, Photography by Bert Spangemacher
ROBERT STANJEK
Professional Sailor
Photography by Bert Spangemacher

Concentration, intuition, and a spirit for adventure are three qualities perhaps essential to those who pursue the sport of Sailing. With ever-changing conditions, competitive success relies upon a fierce determination in a game of speed and tactics, navigating natural forces and pushing the limits of human (and boat) performance. A growing sport in Germany, sailing master Robert Stanjek’s ‘Stanjek Sailing Cup’ is fast becoming a regional highlight for young sailors, with more than 130 children and adolescents attending a two-day series on the Müggelsee in Berlin every year. Robert joined 4SEE to share a glimpse of his exhilarating world.

Describe yourself in three words

Enduring, optimistic, forward

How many regattas have you participated in? Which was your most memorable regatta and why?

I estimate a little over 1000. Becoming World Champion is very special. That’s a title you’ve got all your life, like a PhD. To beat everyone on the planet once is a very rewarding feeling.

How do you prepare yourself mentally and physically for regattas?

During Olympic times I worked continuously with a sports psychologist. To use your maximum capacity of concentration you must be able to put yourself intellectually completely in the present. It gets harder the higher the pressure gets. That’s where the absolute top athletes differ. Offshore sailing is about long, non-stop distances for days and weeks. The mental focus is a bit different. Here you have to be prepared for enduring time, strains and inconveniences. And of course physical training is the absolute basis for both disciplines.

Please describe a typical day on the ship during a regatta.

A day at sea during a competition is very simple. It’s all about keeping the ship at its maximum speed all the time. This is usually very exhausting and a job that you shouldn’t interrupt too long, because otherwise you lose distance. In total you sleep very, very little and always in small phases—sometimes 15 minutes, sometimes 2 hours. Food is very important to not burn out.

What is it like to race in the ocean, seeing nothing but water around you? There must be times when you don’t get enough sleep, you’re constantly wet, enduring many unpleasant situations. How do you cope with pressure or stress?

This has a lot to do with experience. Usually you know in advance where the competition demands everything and where it will be really hard. We talk about it and plan the energy management. If you shoot yourself blue once, then someone else on the team has to back you up or replace you.

4SEE Profile Robert Stanjek, Photography by Bert Spangemacher
4SEE Profile Robert Stanjek, Photography by Bert Spangemacher

Have you been in danger? Please describe your wildest moment.

Wind and water can be pretty violent. Out on the ocean you definitely notice how small you are. Storms with high waves and the speeds of the modern boats are very special. All this goes on at night in total darkness. You must never lose your respect! I think to someone who doesn’t sail offshore, it sometimes looks very, very risky and suicidal. I never talk too much about it at home.

Lately you have been concentrating on the world-class offshore races by initiating the German offshore team with a massive 60-foot racing boat. Is it a challenge to look for sponsor(s)?

It’s almost 20 years since a German racing team concentrated on Transatlantic and Round the World Races. A global campaign of this size requires a budget of a few million euros. There are German companies that are successfully and consecutively sponsoring projects like this, but often abroad. I am optimistic because we offer a very innovative product: global, clean, renewable energies, high tech, intelligent, teamwork, adventure… it is a fascinating sport with great stories.

You’re constantly on the road and you have a newly born baby, Albrecht. How often are you away from home in a year and how do you keep the balance between work and life?

I’m pretty much half the year on the road. This has become much harder since I became a father. But if you are disciplined to put in the quality time at home, then you are also a good father and husband for 50% of the days.

Sports sunglasses—what brand do you wear, what do you like about them, and what improvements would you like to see? Are you interested in using smart glasses or augmented reality when it becomes available? If yes, what kind of AI glasses are you yearning to own and how could they be helpful to you?

My sunglasses are polarized. This gives me more contrasts in the sky and on the water surface. Reading the wind on the water is a skill that takes decades. It is like reading the putting green in golf. You can’t support much around here. And I like to keep things simple.

In ten years where do you want to be?

My next goal is to race around the world, the longest and biggest offshore competition. Maybe I do 2 or 3. For this chapter I need about 8 to 10 years. After that I will slow down a bit and spend more time at home.

Take a Walk on the Wild Side

We are all captivated by people that think outside the box, and places, ideas and products that make our imagination run wild. Totally individual, unique, and sometimes even eccentric, these are the people that we admire because they aren’t afraid to explore, reinvent, and go on an adventure to discover that truly great inspiration takes courage to turn into success.

Wild Rider: Steffi Marth

STEFFI MARTH (33)
Professional Mountain Biker
Dresden, Germany
Instagram @steffimarth

“I feel like I truly am ‘riding the dream. I found my passion for it and for racing bikes and ever since this BMX track is my paradise.”

4SEE Profile Steffi Marth
STEFFI MARTH
Professional Mountain Biker

It was the speed and the feeling of freedom that got Steffi Marth hooked on the sport of BMX Biking. Racing BMX bikes since the age of 12, Professional Mountain Bike Athlete Marth is a five-time National BMX and 4X Champion and winner of the bronze medal in the 4X World Championships in 2014 and 2015. Passionate about nature, Marth’s life brings together the best of both worlds as she moves away from more competitive racing towards exploration, adventure and freeriding. A much-publicised face in the world of mountainbike media, Marth’s competitive nature has also seen her complete a Master of Science in Architecture and a Degree in Public Relations.

Describe yourself in three words

Active, outgoing, life-loving

When did you first start BMX racing? Did you have any role models when you started BMX?

I started at the age of 12 and loved it from day 1. I didn’t really have a lot of role models back then but now it’s for sure all the women that were successful in both, BMX and MTB such as Caroline Buchanan, Anne-Caroline Chausson…

What triggered you to get into a wild sport like Mountain biking / BMX in the first place? We are sure there were other options.

I played handball at the time I got into BMX. I was super into it and liked all the games when I had to be fully concentrated and put it all out on the field for myself and the team. I like to give everything and always loves competition. I come from a small village called Plessa, 50 km north of Dresden, it’s in the south of Brandenburg. We didn’t have a lot of options of things to do in our village. One day the mayor decided to close down the public swimming pool because renovation was too expensive and so they looked for other options for the youth. We finally got a BMX track in our village and all the kids rode at that time. I found my passion for it and for racing bikes, and ever since then the BMX track is my paradise.

How is it being a female athlete in extreme sports? Do you feel like things are becoming more equal in terms of opportunities, coverage, and sponsorship, for example?

I mean, this is a tough question… I believe female athletes have the advantage of still being quite rare and so there are many possibilities for a smaller group of people. It’s fairly easy to get sponsoring while there are so many men trying to get supported. But on the other hand, of course we have disadvantages in body shape and mental state. A female mountain biker just looks different to watch on a bike than men and I think this won’t change. Women are racing the same courses as men and sometimes get equal prize money (like at the Crankworx World Tour) but still… there is way more money going into male athlete sponsoring.

What is your favorite training to stay in shape, stay fit?

I love training… all kinds of it. I love to ride all my bikes (on the bmx track, in the woods, on the mountain or also my road bike). But other than that, I also love bodyweight training – like with the app Freeletics.

Have you been in danger? Please describe your wildest moment.

I think I have been in danger a lot when I ride really small paths at a high altitude, but honestly? I don’t feel in danger. If I feel scared or unsafe I won’t ride anymore. I try to be in my comfort zone all the time. My wildest moments were for sure back when I participated in the DH World Cup. There were some tracks that really scared me and we only had a few hours of practice so I mostly had to go for huge jumps and steep lines in my second run of the day.

Social media plays a big part of promoting yourself in this social media driven world. How do you view social media, which one is your favorite? Pros and cons? What do you think of the term, “influencer”?

Social Media is a blessing and a curse really. It gives us athletes a lot of possibilities to share our daily life; competition preparations, behind the scenes of a pro athlete’s life, like biking adventures. And also it gives all the riders who don’t have those top results a chance to share their lives and to make some money from being riders. There is so much more to it than just race results. On the other side, I really don’t like the term “influencer” because I know there are people who have not accomplished anything in the sport and get paid to “just present products”… we (humans) just like to see something beautiful (sunsets, kittens, beautiful humans) and it doesn’t always have a deeper meaning.

You have a Masters’ degree in Architecture and you have studied PR. Interesting combination. How have these two experiences helped to shape who you are now?

Studying for about 10 years besides racing bikes was tough but I am very happy that I finished it. With my 2 degrees I’m always ready to make a change in my work life if I want to… The architecture study helped me to be better at graphic design but also to plan big projects and execute them. PR studies were obviously super important for my job now. Besides the activities and sports it’s a lot about communication and media work, so those lessons I’ve learned were super important for my job now.

Sports sunglasses—what brand do you wear, what do you like about them, and what improvements would you like to see? Are you interested in using smart glasses or augmented reality when it becomes available? If yes, what kind of AI glasses are you yearning to own and how could they be helpful to you?

I am wearing RedBull Spect Eyewear glasses in all situations. I love my prescription glasses for traveling and working… and looking smart of course 😉 For biking I have a huge range of different styles of RedBull Spect Eyewear glasses. What I really like about them is the comfort… I don’t even notice I wear sunglasses. Another special feature of the RB Spect Sunglasses is the Dual Temple System which makes sure the glasses are not moving from their place while being in action. Polarized lenses are also super helpful when having to find your right line on a technical trail.

AI glasses… pheewww it’s a new topic. I haven’t really thought about it. But what comes to my mind first is the opportunity to use them while driving, for example to be able to keep your eyes on the road. Or even when biking to navigate or something like that.

In ten years where do you want to be?

I guess in 10 years I still want to work in the mountain bike industry… not sure if I’ll still be the pro rider in front of the camera or more in the background organizing something. I already have my hands in a couple of projects and it’s so exciting to think what will be in 10 years.

Take a Walk on the Wild Side

We are all captivated by people that think outside the box, and places, ideas and products that make our imagination run wild. Totally individual, unique, and sometimes even eccentric, these are the people that we admire because they aren’t afraid to explore, reinvent, and go on an adventure to discover that truly great inspiration takes courage to turn into success.

Natural Essence + New York Spirit = MALIN + GOETZ

ANDREW GOETZ (57) / MATTHEW MALIN (51)
Co-Founder of MALIN + GOETZ
New York City, USA
Founded in 2004
www.malinandgoetz.com

“Your skin is your largest organ, so it’s imperative to take care of it. Fortunately, Malin+Goetz makes it super easy to incorporate a healthy and efficacious skincare into your life.”

MATTHEW MALIN and ANDREW GOETZ, Co-Founder of MALIN + GOETZ
MATTHEW MALIN / ANDREW GOETZ
Co-Founder of MALIN + GOETZ

MALIN + GOETZ is one of New York’s most distinguished apothecary brands. Known for their unique Cannabis Collection and sleek, minimalist packaging, MALIN + GOETZ stands as a formula for success in skincare products. Founded in 2004 by partners in life as well as in business, Andrew Goetz and Matthew Malin, MALIN + GOETZ has established itself internationally for its “uncomplicated luxury” approach, chic stores, and elegantly distinctive packaging and design.

A truly New York company through-and-through, the founders have remained close to home and committed to their original mission: To provide simple, balanced, high-quality skincare solutions to the modern man and woman, at affordable prices.

Remaining at the forefront of innovation, MALIN + GOETZ joined other luxury brands such as Heretic and Foria in Barneys New York’s The High End, the world’s first department store section for Cannabis lifestyle and wellness products.

Describe MALIN + GOETZ in three words
ANDREW: Malin and Goetz
MATTHEW: Making Skincare Easy

Cannabidiol aka CBD and hemp are undoubtedly a fast progressing trend, having successfully tapped into the modern beauty and wellness world. Your Cannabis Collection was launched about 5 or 6 years ago and it has become a very popular line, although actual CBD / Cannabis is not used. What is the story behind this line? Do you have any plan using the actual CBD ingredient in the near future?

ANDREW: All the products in our brand have roots in historic apothecaries. Cannabis is no exception; it was a staple in the 19th-century apothecaries. I also think it’s imperative that there is always a story behind every fragrance. For me, the story of cannabis stems not so much from being in High (no pun intended) School in the 1970s, but rather from the years that I lived in Amsterdam in the 1980s. The scent of hash wafting out of every Coffee Shop as I rode my bicycle through the city is seared in my mind. Those were heady (pun intended) and happy days. Adding cannabis to our portfolio was a way of permanently documenting this very important chapter in my life. We don’t use CBD in our cannabis-infused scents, although we do use it in some other products for its efficacious properties. Our cannabis scents are meant to be evocative—not necessarily literal.

MATTHEW: Rooted in apothecary, we have used the concept of cannabis in fragrance as a fun, playful nod to its medicinal origins. We are currently considering cannabis in the product development of a new face product. Stay tuned.

Your products are unisex, appealing to men as well as woman. What is the ratio of your clientele? What is your advice to men who are still reluctant (or lazy) to do the basic skincare regimen?

ANDREW: Depending on the market, I would say our brand is 60% women and 40% men. My advice to anyone reluctant – let’s say timechallenged rather than lazy – is that skincare is incredibly important part of your daily regimen. It’s as important as flossing and brushing your teeth twice a day. Your skin is your largest organ, so it’s imperative to take care of it.

MATTHEW: The “beauty” of our brand is that it is based on the idea of making skincare easy. We suggest a necessary two-step regimen daily— a great cleanser and moisturizer. Pretty simple.

You develop your own formula and manufacture your products in New York. With Matthew’s background (cosmetic buyer at Barneys, global manager at Kiehl’s, Prada beauty, Helmet Lang Parfums), you could have produced in a place more well known for luxury cosmetics like Paris. Why have you chosen New York?

ANDREW: First, we are from New York—New York is part of our brand, our DNA. While Paris certainly has its fair share of luxury cosmetics, New York does too! It also allows us to work closely with our Labs; ensuring that we produce the best possible products. It’s difficult to visit a lab on a regular basis that’s half-way around the world. That’s not so good for the environment either. So, keeping everything close to New York, ensures the highest quality, and the lowest carbon footprint.

MATTHEW: No doubt that for Europe, Paris is the beauty hub. However, for the US and parts of the world, New York is home to beauty (Estee Lauder,Revlon, Avon, and L’Oreal and Chanel have huge offices here too). And, it is our home. Metropolitan New York offers significant manufacturing opportunity and resources allowing us to produce locally, of quality, and limit our carbon footprint, costs, etc. As importantly, there is no city more international or diverse than New York.

Your signature packaging has become a trademark of your instantly recognizable global brand. Tell us about how you came up with these designs. Andrew, your former experience at Vitra has greatly influenced your products’ packaging and flagship store design. Who is your favorite architect and designer?

ANDREW: Thank you. The packaging was inspired by old 19th-century apothecary jars that we’ve collected over the years. We love how straightforward and beautiful they are. So, when it was time to design our packaging, we brought these jars to our graphic designers, 2X4 (also from New York) and said that we wanted to create a modern interpretation of them. They came up with the idea of making Malin and Goetz into a “formula” – (MALIN+GOETZ), and creating a gradient graphic texture on the bottles.
As for choosing a favorite architect, that’s an impossible question for me to answer, as I love both historical and contemporary architecture. In terms of designers…if I had to look to one person, who was the most influential to me personally for the brand, it would be the industrial designer, Dieter Rams. His prolific approach to minimalism always captures my awe.

MATTHEW: Andrew has said it better than I could…

Wild thing – It seems you have been in for a wild ride. What were your wildest experiences along the way?

ANDREW: Tell me about it! There have been so many wonderful things that we’ve experienced, learned and been exposed to that I think we are talking book rather than interview.

MATTHEW: Manufacturing has been one of the more complicated parts of what we do. It is part science and part art—like cooking—and every single batch is like starting over. It requires attention to detail and oversight daily. Learning about other cultures as we have expanded internationally has also been challenging. The way we do business in the US is not the same as in the UK—and we speak the same language! And now we are expanding in Hong Kong and Germany so we are learning a lot! But, it does make things interesting.

What do you think we can do as companies and as consumers to build a more sustainable future?

ANDREW: We are both personally and professionally committed to building a more sustainable future… We do our best to minimize unnecessary packaging. We manufacture everything locally to reduce our carbon footprint. All our packaging is recyclable. We are currently looking to see if we can introduce second generation plastic in our packaging, as well as using plastic that is fabricated from sugar cane. On the consumer front, I think consumers need to do a better job educating themselves. Ultimately, we need to be much more thoughtful on what we are consuming, consuming less, and recycling and reusing as much as possible.

MATTHEW: Andrew seems to have offered a complete response.

You two are also partners in life as well as in business. How do you manage the work and life relationship?

ANDREW: Good question. Not a short answer. How we’ve done it manifests itself differently at different times of the business. When it was literally just Malin and Goetz in the company, we did everything together. As the business has grown, we’ve divided a good portion of our roles so that we are not stepping on one another’s toes. Fortunately, we have very different skill sets—so it was a natural evolution. Most importantly, we try really hard not to talk about work at dinner. When the day is over, it’s over. A glass or two of wine at the end of the day is also very helpful. And this being New York, there is also the Shrink—to keep my brain well flossed.

MATTHEW: Separation helps. After many years of working closely in an open office, we now have separate offices. Andrew likes to work late and I prefer a more traditional office schedule. We are also good at different things. For instance, Andrew oversees our hotel amenities and I manage our product development.

What glasses do you wear every day?Any favorite eyewear brand and why?

ANDREW: There was a time when I was sans-spec, but those days are long gone. I’ve worn Paul Smith eyeglasses by Oliver Peoples on and off, but now I’m sporting my New York classic from Moscot.

MATTHEW: While I do have some eye glasses, I am really a user of contacts.

We are also dog lovers. Do you two take your dog to the office every day? (We do.)

ANDREW: Not only does Mr. Greenberg come to the office with us every day, but he usually comes with us when we travel on business trips as well. He’s an old hand at going to the West Coast—he’s officially an Emotional Support Dog, so he sits on my lap the entire way—we’d never put him in cargo. When he’s not jetting around on my lap or ‘pugging’ (Mopshunding) his way around the office, he comes up to the country to our farmhouse in the Hudson Valley—where he loves to garden… or more specifically, eat tomatoes off the vine. Not bad for a rescue from Vermont.

MATTHEW: Yes, it would not be an office without our awesome Pug, Mr. Greenberg! Sometimes, our Director of Finance, Anna, brings her Golden Doodle (Donuts) and our Director of Stores, Stephanie, will show up with Ozzie, her Chihuahua. It is a lot of fun.

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