Ahlem – A Love Story
In its first brand film, luxury eyewear maker AHLEM tells a cat-and-mouse love story, set in modern Los Angeles.
AHLEM was launched in 2014 by Parisian-born, Los Angeles-based designer, Ahlem Manai-Platt. Following ten years in fashion at Acne and Miu Miu, consulting roles across the Parisian fashion landscape, and an advisory role to the Fédération Française du Prêt à Porter, Manai-Platt saw her future in perfect vision. “I live in glasses,” she says of the apparent career move into eyewear, which first sparked interest among friends at a café in Paris. “We were discussing goals, and I showed the group a sketch from my notebook. The expressed excitement gave me the guts; the loss of a beloved pair of vintage sunnies shortly thereafter gave me the final push. And that’s how the brand was born.”
What materialized were nine handmade eyewear frames in cool, chic shapes all rendered in Italian Mazzucchelli acetate. Now, five years strong—with one store located on Abbot Kinney and another in the heart of Downtown LA, as well as recognition from the CFDA/Vogue Fashion Fund—AHLEM is planted firmly in the future with an ever-evolving collection of trend-agnostic eye and sunglasses. Amidst a crowded landscape, the compelling draw of AHLEM eyewear—equally suited for Pacific Coast sands and Parisian streets, and everywhere between—lies in the fusion of exquisite design and innovative approach.