EYEVAN SS2020 CAMPAIGN
In 1972, EYEVAN made a start with a concept of “Eyewear for dressing as a fashion item”. In 1985 it made a sensational world debut. EYEVAN product is synonym with its timeless design. There are Japan’s genuine craftsmanship and creativity and enthusiasm of design team of those days, In 2013 after around 40 years from launch, new design team reconstructed the brand EYEVAN 7285.
Design sources are archives of EYEVAN, variety of things such as vintage eyewear, telescopes, hand mirrors and old tools that our initial design team collected, and artifacts such as building structures and products of nature the designers saw. EYEVAN blends these numerous design sources and transformed to the products as eyewear.
For example, design influences are from French cutlery in 1940s. Metal frame comes from structure of eye test equipment in 1970s. Old Japanese temples are the inspirations of these arabesque patterns. We produce the products of EYEVAN 7285 with the combination of craftsmen’s handwork and the state-of the art machine tools in Sabae, Fukui prefecture which stands first in production of eyewear in the world. With the traditional and the latest processes, many of its designs, looking at first glance simple, are actually artful. Only a handful of craftsmen who are exceptionally skillful in Sabae make eyeglasses one by one through about 400 processes. They are more like art works than industrial products.
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