Impact and innovation are the driving forces behind revolutionary ideas in fashion. And when style meets substance, a reaction occurs—creating powerful forces for change and trends that can be seen and felt all around the world. 4SEE talks with the foremost innovators from fashion’s ever-evolving world, questioning the sources of style and culture and drawing out answers about their inspiration and impact in 4SEE’s FOREMOST.

The truly stand-alone designs of Julie Bourgeois and Gabriel Santini, with Tata Christiane unflinchingly bordering both elegance and bad-taste, de-structuring whilst upcycling, theatrically expressing an attitude of independence free from expectation.

Name Julie Bourgeois
Age 39
Nationality French
Based in Berlin
Website www.tatachristiane.com
Instagram @tatachristiane

4SEE's Foremost - Julie Bourgeois, Founder of Fashion Label TATA CHRISTIANE
4SEE’s Foremost – Julie Bourgeois, Founder of Fashion Label TATA CHRISTIANE
Eyewear by Vintage Ray-Ban // Photography by Bert Spangemacher

Tata Christiane is a fashion label founded in 2007 by Julie Bourgeois and Gabriel Santini. Hailing from Marseille, the two designers studied in Paris (Literature and Philosophy for Bourgeois and Architecture for Santini) before moving to Berlin with their music project Aniaetleprogrammeur.

While by no means a side-project, the duo’s creative energies take form quite literally in their eponymous label Tata Christiane. As bold as it is polarising, Tata Christiane produces two collections per year, with hand-made and locally-produced pieces, recycled materials, and upcycled vintage fabrics. Expressing a concept of ‘costume streetwear’, Tata Christiane’s Spring/Summer 2019 collection (‘CADAVRE EXQUIS #1’) features disproportionate form and silhouettes, garishly garnished with frill and crochet details, layered materials, tassels, and see-through mesh panels. Bold colours and clashing patterns collide with deconstructed elements, cartoonish caricature figures and animal prints. Tata Christiane is fashion for another kind.

4SEE Foremost spoke with co-founder Julie Bourgeois, and were reminded why we mustn’t be afraid to mix the different colours.’

Describe yourself in three words.
I’m Tata Christiane.

Style Icon(s) and the reason why.
It’s quite diffuse. To be honest, I don’t feel like I’m really thinking in that direction. I know that in my life I have been more influenced by a kaleidoscope, a constellation of people and attitudes, mostly strangers, people on the street or in clubs or whatever, in fact. It’s like an impressive overall that comes from everywhere; also, from reading, TV series, movies, etc., but nothing of a specific icon.

What would you consider to be your biggest accomplishment so far?
Managing to make our label work so far by doing it our way and at our own pace. By maintaining a state of mind and remaining independent.

What is next for you, an immediately upcoming project?
For me, the whole year is a constant succession of projects to come. It’s quite cyclical and regular, next collection, next collection of unique pieces, next production, with meteors of projects coming in – an exhibition, a fashion show, but in a way the vision is very day-to-day, over a short period. There is always a lot to do.

Favorite eyewear brand?
I need to wear glasses and I’m wearing Ray–Bans right now.

Your fashion philosophy / Styling tips.
The colors, do not be afraid to mix the different colors. Do not be afraid of the result. Let yourself be surprised. Don’t be afraid to also have different phases, different days for the style. Be flexible and open to your own mood.

Three words to describe your customer.
Passionate, with a sense of humour and great sensitivity