MASKE & MASKE, BERLIN
Text MIO HAYASHI
A mono-brand boutique that dedicates its entire shop to Lindberg, the Danish eyewear company known for its technical innovations and craftsmanship, Maske & Maske opened in March of this year on Potsdamer Strasse in Berlin, a street that has become an epicenter of the fashion, art and dining scene in recent years. “We wanted to open a store that would be able to present the whole spectrum the brand has to offer.
Lindberg offers so many different combinations of colors, models and materials that we wanted to do this plethora of choices justice and be able to show a big selection of these different combinations in our store,” explains Georg Maske, the owner of the store. Because of the wide spectrum of the frames offered by Lindberg, there is not a specific type of client base, “however, what unites all Lindberg customers, no matter how different they may be, is the love and enthusiasm for perfectly functioning, extremely lightweight glasses. Lindberg combines this functionality with a beautiful thought-through design, whose unobtrusiveness reminds us of the Bauhaus design of the 1920/30’s.” As for what is trending this season, Georg notes that round and pantoscopic shapes in gold are in demand, adding that even though Lindberg’s Air Titanium Rim series is over 20 years old already, it continues to be one of the best frames in the market. His other recommendations include Andy Wolf, Face à Face, Götz and Lunor, for their focus on design, fit and comfort, and not on brand names and logos.
Maske & Maske
Potsdamer Straße 105
+49 30 9153 9525
Photo: courtesy of Maske & Maske