Photography BERT SPANGEMACHER
Text CHRISTINE LUZANO
Set Design PAUL BONCOEUR

 

RAY-BAN. AS REAL AS IT GETS.

Effortless style is at the heart of RAY-BAN’s DNA. And that, in essence, is what makes a person who slips on a pair look cool without fear or stigma from trying to look cool. Ray-Ban is a brand that carries legitimate street cred that’s due as much to the famous faces who’ve donned their legendary frames, to the brand’s credo to authenticity and fearless reinvention.

Always contemporary and always on trend, Ray-Ban is known for taking many of its distinctive round and retro-inspired designs and adding modern twists, and its 2016 Spring/Summer collection is no exception. Take the Erika frame, for example. While the shape looks all too familiar, Ray-Ban re-invents the classic round, Erika optical frame with light weight nylon fiber and gradient rubber.

An iconic keyhole bridge and signature fine Ray-Ban shaped temples makes for a fun, distinctive look that can take you from work to weekend and back again. Available in violet, blue or gray gradient tones for those looking for a more modern style, or rubber black or rubber Havana for the more

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