Text MIO HAYASHI

Zerezes x Insecta

Launched in 2012, Zerezes was started by a group of friends at university in order to fulfill their personal wish—they liked wooden sunglasses made in the US, but shipping was not available to Brazil, so they developed their own. Brazil was under construction for the World Cup and the Olympics at the time and so there were many rare woods being discarded.

Today their glasses are worn by a wide range of clients, from trendsetters to everyday consumers. They believe that products can have a long life span without needing to follow trends. Their best selling frames are the square style Votto, and the rounded Zeg in dark Jacarandá wood.

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Asked how many glasses he owns, one of the founders, Luiz comments he has two Zerezes glasses. He adds that Mykita makes the best glasses, and his other favorites are Epokhe and Oliver Peoples.

Their first pop-up shop in Rio de Janeiro opened last September in collaboration with the shoe brand Odde. Their third and newest shop just opened in São Paulo, this time with another shoe brand, Inspecta. ¨We are really excited to have a store [there]. Zerezes is growing slowly, but is quite strong in Rio. Our expectation is to grow in São Paulo, too.¨

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Zerezes x Insecta
Rua Artur De Azevedo, 499
Pinheiros, São Paulo, Brazil
Tel +55 21 3494 4674
www.zerezes.com.br

Photo: courtesy of Zerezes