Feature

SNAPPED N.Y.C. Part II

PERSOL

persolnyc_header

SNAPPED: NYC Part II

Photographer LANCE CHESHIRE
Creative Director KEITH S.WASHINGTON
Editor ANNEMARIE LUCK
Location NEW YORK CITY

Just as a city breathes life into its people, so the people breathe personality into what they do and what they wear. In search of the heartbeat of cities around the world, 4SEE Magazin is taking to the streets for a new series feature.

In this edition: New Yorkers wearing Persol glasses. These are the people who make the world go round…

persolnyc_05NAME: Kumar Mitra
JOB: COOK
FRAME: PERSOL P0 3129S 24/57

persolnyc_08NAME: Norma Tarquino
JOB: Hero
FRAME: PERSOL 3128V 95

NAME: Rocio Ferrua
JOB: Hero
FRAME: PERSOL 31229S 24/57

persolnyc_04NAME: Jose R. Velez
JOB: Parking Lot Attendant
FRAME: P03132S 95/4N

persolnyc_07NAME: Gregory Wheeler
JOB: Shoe shine man
FRAME: PERSOL P0 3128V 95

persolnyc_01NAME: George Esposito
JOB: Butcher
FRAME: PERSOL P0 3132S 24/33

persolnyc_02NAME: Matilal Debroy
JOB: AD Board Worker
FRAME: PERSOL P0 3132V 95

persolnyc_09NAME: Kenny Redguard
JOB: Contruction Worker
FRAME: P0 2388S 1039/30

 

Fashion

Trend Report

Alan Optical, Brooklyn N.Y.

steven_header

4SEE Trend Report: Steven Alan, Founder of Steven Alan Optical

Text Mio Hayashi

Since opening his first boutique in 1994, Steven Alan has been catering to urban, city-dwelling customers with his timeless, understated aesthetics. Launched in 2013, his eyewear collection is an addition to his ready-to-wear line and aims to fill a gap he saw in the market for eyewear which he calls neither ¨over-designed nor too boring¨ and without being ¨exorbitantly priced.¨

steven_001

His popular styles include the Italian acetate frames in tortoise shell, and for the upcoming season, more round styles and metal frames are being developed following on the popularity of the Bryce. As for his personal favorite, it’s the Malcolm in Charcoal Crystal acetate.

The online shop features a 3D Virtual Try-On, which maps over 900 facial points to create a representation of how the glasses will look. Developed in partnership with Ditto, the innovator behind this technology, Steven Alan Optical is the first US brand to incorporate it.

For a look that works, he advises creating a contrast not only in the shape (i.e. square frames for a round face), but also through exploring a different style from the clothing one wears to attract attention to the eyes: ¨The more eye contact you can attract from your audience, the more confidence you will feel.¨

steven_002

steven_003

Steven Alan Optical
85 N. 3rd Street, #116
Brooklyn, NY 11249, USA
www.stevenalanoptical.com

Photo: courtesy of Steven Alan Optical

Art + Culture

NICOLA BONAVENTURA

4SEE Spotlight on Safilo's Creative Director

safilo_header

4SEE Spotlight on Safilo’s Creative Director Nicola Bonaventura

PHOTOGRAPHER: Bert Spangemacher
INTERVIEW: Justin Ross

When you think of designer eyewear, great fashion houses such as Fendi and Dior as well as industry leaders such as Carrera quickly come to mind. Although Safilo may not be the same kind of household name, the company is actually responsible for many of the most iconic frames produced under licensing agreements with these illustrious brands as well as many others such as Polaroid, Swatch, Celine, and most recently for Elie Saab.

After attending a press event at Soho House in Berlin for Safilo to showcase their latest multibrand offerings for men this upcoming Fall/Winter season, we caught up with their creative director Nicola Bonaventura. The event demonstrated how eyewear stays relevant and in-step with current lifestyle trends with categories such as athleisure and future tech, which we know and love from developments in the fashion industry. It was abundantly clear that Nicola and his team are really in tune with such trends and developments. But it made us curious to learn more from an industry insider exactly how these trends are interpreted for each brand and to take a deeper look into the whole creative design process.

safilo_003

How did you start working as an eyewear designer?

I’ve been in this business for a long time. Now more than fifteen years. I graduated from design school in Italy and then I started out as an independent graphic designer for the fashion industry. And soon I merged my two passions–art and product or graphic design–and I found the eyewear business to be a good mix of the two things. You always face a lot of artistic inspirations and consider fashion, but in the end, you need to shape a product, which is made in hard materials so it is a process of industrial design. So it is a mix between ‘soft’ and ‘hard’ matter and that is what I’ve liked since the beginning. Since then I’ve been involved in different big groups and I’ve had the chance to work with important global brands like Giorgio Armani and Hugo Boss. At the beginning, I was also working for Dolce & Gabbana, always in the licensing sector. My strength was being able to translate the DNA of the brand into the business of this sector.

safilo_001

Tell me a bit about Safilo, what makes it unique, and what kind of projects we can look forward to in the future?

Besides talent, you have to offer something in terms of designing the product, but you also have to have a good relationship with the different creative departments of the brands. We have more than twenty-five departments, most of them are under licenses, and we also have four of our own brands. So, we have a huge variety of different relationships. And this is crucial to the result of the work. I’m personally working closely at this moment with Fendi and Celine. We just started an important project with the watchmaker Swatch. And I’m also working on the atelier segment, which is launching Elie Saab, which is our first brand in this category that comes from haute couture. It is another adventure working on this project translating the higher standards of these brands in this category.

How do you negotiate the relationship with brands that have an existing identity and how do you develop compatible designs within that?

Our goal is to protect and interpret in the best way, the value of each individual brand. The goal is to connect and marry with each singular brand and enter into the DNA of the design and the design language of each singular department and work with the creative department of the brand. Our goal is about relationships so that we can build faith chains and attractive partnerships and then the design comes. There is definitely a risk of failure, it is possible to make mistakes, but if the relationship is strong you can move forward. I think Safilo is quite unique in the way it works this way in the system of large brands working under license agreements. At least in terms of product development and we are recognized for this quality and way of working.

It was interesting to see how Safilo chose to present their latest eyewear designs by grouping them across brand segments and relating them to larger trends in the larger fashion and consumer retail industry. For example, Athleisure, you had interpreted that. Can you talk about some trends you are keeping an eye on?

There is a natural inspiration that comes from our designers and myself as well. We are traveling, we surf the internet, we all have antennas to research what is going on. At the same time, we also have a consumer trend analysis team. They connect with us and confirm with designers what the trends really are for the consumer two years in the future. Most of the time, we start with the aesthetic, of course, but this team starts with the consumer behavior. Many times, this doesn’t mean that it is a different aesthetic but it means that it connects more with the people and the way they live and they way they purchase products they love. We match our instinctive impulses and attraction to trends with the research and the result is what you saw last night.

We figure out the main groups of tendencies in the next years and then we design and divide it into three main areas. Of course Athleisure, and everything to do with technical gear, with functional elements, and with performance materials is a trend. First of all, it is a trend from a consumer perspective because people love to focus on wellbeing and in the meantime, the industry is following these ideas which are coming from these areas—from sports into the fashion sector. So that’s why many times you might be surprised to see brands like Givenchy and Dior doing a lot of stuff mixing materials which come from different environments.

Carrera is also one of the brands, which we own and it has sixty years of history in sports. Carrera started in 1956 for sports like golf and skiing and then for bikers and then, of course sunglasses as well. So, we’ve had the chance to revamp this brand and connect it with the trend of sports and lifestyle and urban athletic attitude. I think the match there is perfect. We can provide products that belong to fashion but also products that belong to lifestyle or in the mass target group like Polaroid, within the same spirit of treating the aesthetic, different price positions and technologies, but each of them are provide a touch of this attitude on lifestyle.

safilo_002

What is your opinion on the differences between men’s and women’s eyewear?

Today it’s really interesting because of these genderless attitudes, which is a megatrend overall, it’s really bringing a bit of a mix, where at the very end when you go to the front shape, or the color, or the material, in many brands they can fit for everyone. I would also say that last night, many of the sunglasses you say or optical were equally wearable for her as well. And then you have some brands, such as Fendi or MaxMara, which have been designed for women since the beginning and there is no doubt that their product is dedicated to ladies. But if I take ten years ago as a benchmark, even in this amount of time there is an incredible proposal on the agenda. Until five or six years ago, there was a distinction between the two and few products had this interchangeability approach. Now, it is much more common and for many brands it is even a priority. It reflects the society and the way of living. Many countries are treating women equally and humanity is evolving and the sense of the family. It is really a human transformation and it is reflected in small things like products as well.

Thanks to Nicola’s look inside the eyewear design world from his experience at Safilo, what we learned is that it is not an easy task—it might seem simple enough to garner attention with bold colors and fad technologies and materials, but taking a well-known brand image and subtly adjusting and updating it is a much more complicated process, one that Safilo and its creative director Nicola Bonaventura are the undisputed experts at.

Art + Culture

AEROSYN LEX MESTROVIC

Innovation in All Forms

AEROSYN-LEX_header

4SEE Spotlight on Aerosyn Lex Mestrovic

Photographer JORGEN AXELVALL
Styling KEITH WASHINGTON
Interview JUSTIN ROSS

Aerosyn Lex Mestrovic has made a name for himself creating mesmerizing calligraphic works on canvas that reinterpret multiple cultural influences, providing insights into his own diverse background and the globalized world we all live in. Since developing his signature approach, Aerosyn Lex has transformed his practice into an all-encompassing multimedia concept that deftly translates between fine art, video, fashion, and products.

For his high-concept ability to synthesize poignant topics into impressive pieces of art and design, his work has been recognized by the New York MOMA, the White House, and the SCOPE Art Award in 2014, as well as through collaborations with noted contemporary fashion designers such as Kenzo, Givenchy, and Public School. We sat down to discuss his work in both art and fashion and the underlying symbolic concepts that drive each of his recent projects.

This versatile artist has much in store in 2016 as he adds even more to his arsenal with projects in the pipeline including risqué perfumes from Sixth Sense and deeply researched chocolates with Park Hyatt in one of our favorite places, Tokyo, Japan.

Tell me a little bit about the two-dimensional, calligraphic works that you make.

The basis of the work is language and communication, that is what is interesting to me. Also weaving through everything is this concept of multiculturalism. My background plays a role—I’m from Argentina, born there, but I grew up in Miami in the US. I’ve been in New York now for fourteen or fifteen years and went to school here. I’ve lived in Japan and I’ve traveled a lot. My father’s background is from Croatia in Eastern Europe. My own experiences are very global and through the tapestry of this multiculturalism what is interesting to me is how technology is compressing the idea of cultural identity and then at the core of that is this aspect of communication. I’ve studied calligraphy since I was a kid. This notion of calligraphy being the visual representation of our words as humans—of how we tell stories, of how we communicate, and how record or have recorded knowledge in the past—the fact that there are very key visual elements of each culture be it Arabic or Sanskrit, or something more Western, or with the brush strokes, perhaps more Asian. It’s interesting to throw all those things together and still tell a coherent story.

AEROSYN-LEX_03EYEWEAR BY MAX PITTION
BIGSBY 47.7 IN DARK BROWN SAND
LEATHER JACKET PAJAMA TOP BY LOEWE
WHITE OXFORD SHIRT BY DIOR
DARK NAVY TIE BY KITSUNE

It’s a really brave thing that you are doing because calligraphy is a very precise art. It looks instinctive but there are a lot of rules within it. But you are taking these techniques, and through a multicultural approach you are redefining these rules and using them in a more aesthetic sense.

You are totally right. Especially that Eastern style of Japanese calligraphy, you can’t fake it. You have to be present in the moment and it demand a certain amount of focus, confidence, and presence of mind. There is an honesty to that that you can’t fake. As a kid I was always really drawn to it. This kind of abstract, gestural, very emotional powerful type of work, I always really loved it.

Is that how you work today? What does the process look like when you set about making a painting?

As it happens, it is in the moment, but there is always a plan and there are always countless iterations before the actual final version happens. There is a very deliberate aspect to it. Some of the recent works I had on exhibition in Tokyo, for example, they have to work on two scales. There is the view from ten feet away, but from ten inches, there is a whole different aspect with the pigments and paints themselves, of the intermingling of the different pigments. I make a lot of my pigments by hand to get a certain type of saturation and chemical reaction on the page. It might not be evident at first glance but it is something that you can continue to look at it and find new and interesting little bits and pieces inside of my work.

Is that one of the reasons why you went on to create the live video versions of your paintings? To capture that interaction between pigments?

Definitely. That came about when I was commissioned by the BBC and Channel 4 in the UK a couple of years ago to direct a short film based on my calligraphy. I had never done anything in film before but I had the opportunity to do it and it was the hardest thing I’ve ever had to do in my life. It took a year to make about six minutes of film. I really wanted to capture the painting but I’d never done it on film so we came up with this whole system and process where I built a whole lighting setup with a mounted table and using a very high-end 5K high-def RED camera system to capture the work in really exquisite detail. That experience really opened things up for me and led to an exhibition of my work at the MOMA a couple of years ago.

EYEWEAR BY MAX PITTON LIVINGSTON SIZE 47 IN BLACK INK
SHIRT BY DIOR
NAVY KNIT SWEATER BY KITSUNE
DARK NAVY TIE BY KITSUNE

You have an underlying conceptual approach which ties your work together, no matter what medium it is in. How does that influence you when you cross from fine art into fashion?

There has been a sort of taboo around art in fashion, and I think that’s true, but in fashion, there has always been a precedent for these types of experiments. You had Schiaparelli using Dali for scarves, you had Yves Saint Laurent working with Piet Mondrian years ago, and now you even have Jeff Koons doing H&M. There have always been artists collaborating with fashion. I think that now it has become normalized. Since Takeshi Murakami or Stephen Sprouse for Louis Vuitton, for example. For me, I really love fashion, I’m invested in it; I’m interested in it from a passionate standpoint. Whenever I get the opportunity to work on something, whether it’s a collection, or a sculpture, or a painting, I approach it with the same level of creativity and focus and meaning and intent that I would do a fine art piece. They are all equally as challenging and gratifying.

I would love to do that, I haven’t done so before. Working with 4SEE on this shoot was the first time I got in contact with eyewear in such a close way and it was a really interesting process. Let’s make it happen!

How does eyewear fit into your personal style?

It is something that I’m just coming into now. I’m realizing that eyewear can be something that is an accessory as much as it is utilitarian. For me, eyewear was always of utility. If you need to wear glasses you would, but otherwise not. But now, seeing that I really enjoyed the Max Pittion, I really enjoyed the pieces and the whole history of the brand.

Tell me about some of your upcoming projects.

I’m working now via the White House with a new program called the United States Japan Leadership Program which is a fellowship program which is going on for the next two years. It’s very interesting, its’ people from the military, doctors, scientists, and then somehow I’m the one visual artist in there. There are delegates and we work across a couple of different conferences to establish a greater connection between the two nations. That is definitely fun and interesting.

AEROSYN-LEX_04EYEWEAR MAX PITTION
SHELBY IN BLACK SIZA 48
GREY PIN STRIPE BLAZER BY YOHJI YAMAMOTO
SHIRT BY DIOR
GREY TIE BY KITSUNE

The main thing right now is that I’m launching a range of fragrances, a range of ‘parfums’. As part of a brand that has been around for seven or eight years and is called Sixth Sense. Sixth Sense had a few different collections, and each collection they would collaborate with up and coming fashion designers. Back when Alexander Wang was just starting they did his fragrance, also Gareth Pugh, Domir Doma, Boris Bidjan, and Juun J from Korea.This is their first concept collection which is called ‘les potions fatales.’ It’s nine fragrances all based on poisonous fauna such as Hemlock, which Socrates drank to commit suicide, digitalis which is used for assassination, and poppy, obviously connected with Opium. I did all of the packaging, the bottle, the artwork which is included, it is all interwoven with the concept of the fragrances which we based of aposematism, a scientific term for the coloration of poisonous animals. Oftentimes, poisonous tree frogs and snakes, they are the most vibrantly colored animals. We took this concept to the very brightly colored artwork and wove it into the whole ethos of the packaging concept for this fragrance range. It is set to come out in just about a month and it will be distributed worldwide.

In Japan, what I’m working on now is a collaboration with the Park Hyatt in Shinjuku. It is famous for the film ‘Lost in Translation.’ When I celebrated New Years there at the Park Hyatt this year I met the general manager and was introduced to Frederico, their executive chef who is from Argentina, where I’m also from. We hit it off and had an idea to put together an art installation and create a product at the same time. So we are planning to create a range of chocolates for the Park Hyatt and this would be a collaboration. We are looking at the pre-Colombian origins of Cacao, where for the Inca, the Olmec, for the Aztecs, for the Maya, chocolate was the drink of the gods. It wasn’t chocolate bars, it was a very bitter drink, and they would put spices into it and use it for sacrifices. We are looking to create something that bridges these two cultures, Japanese and Latin American cultures. Along with a busy exhibition schedule, these are the two major projects on the horizon for me this year.

Lex_08

lex_09

Fashion

Eyewear Archive

Volume IV

eyeweararchive_header

Eyewear Archive Volume IV

Photography BERT SPANGEMACHER
Text JUSTIN ROSS

This season’s standout frames are a perfect blend of futuristic eyewear making use of the latest technologies to propel the industry forward, modern updates to beloved classics, and an unparalleled attention to detail that creates eyewear which endures through the ages.

 

victoriabeckham
VICTORIA BECKHAM EYEWEAR Fine Wave VBS96 C1
in Gold Moss
With ‘V’ pointed temple tips, exquisitely curved temples, and impeccable cat eye frames with an art deco flair, these sunglasses are an instant classic.

ronaradPQ BY RON ARAD D903-R13
The sexy curves of these unibody frames are made possible by 3D printing, creating a standout piece that defies expectations with its heavily inset lenses.

rayban

RAY-BAN RX6049 2500
Ray-Bans never go out of style, but this classic staple looks especially good with Aviator frames in shiny golden metal and just the right amount of a retro-nod with the Havana acetate temple tips.

lindbergLINDBERG n.o.w. 6523
These ultra-lightweight frames from Lindberg combine a refined, minimalist approach to design with the latest technologies in titanium composite construction to produce a versatile pair of barely there glasses for the ultimate chic look.

Fashion

Label Profiler

ROBERT RÜDGER

Robert Rüdger Story Header

Label Profiler: Robert Rüdger

Photography BERT SPANGEMACHER
Text CHRISTINE LUZANO
Set Design PAUL BONCOEUR

Despite their vast difference in design aesthetics, eyeglass brands Coblens, Ray-Ban, Carrera and Robert Rüdger share the same secret to success: to be an original, you have to create your own path. You have to be real; you have to be you. Take a look with 4SEE and learn how these brands’ individual visions transformed them into contemporary legends.

 

REINVENTING ROBERT RÜDGER.

In 1989, established Austrian designers Robert Hüttmann, Rudi Himmelfreundpointner and Gerhard Lahner felt the call for change in their creative lives and the eyewear industry. They created the ROBERT RÜDGER brand – the first brand of eyewear frames made completely in Austria. At the time, what they did was nothing short of disruptive, particularly for the German, Swiss and Dutch markets.

The brand was taken over by Rudi Himmelfreundpointner in 2004 and re-launched in 2015 with renowned Italian eyewear manufacturer Area98 and its art director and marketing manager, Elisio Tessaro. Heritage and innovation are at the heart of the Robert Rüdger story today as much as they were when it was founded, and we see this clearly with the 2016 collection’s warm tones and clean lines which give a timeless and lasting impression.

The elegant, panto-shaped RR023 model is accented by a keyhole bridge and constructed with wood temples and a horn frame front. Intellectual meets vintage in the limited edition RV027 sunglasses. Perfectly round horn rims are joined by titanium temples and spring bridge, which results in a style that embodies bohemian sophistication.

Robert Rüdger’s masterful use of raw materials like horn, wood, titanium, and, for the first time ever, carbon fiber, serve as a fine complement to the classic, yet modern and confident man whom the brand attracts.

Robert Rüdger Main
Top ROBERT RÜDGER RR023 Col. 2
Middle ROBERT RÜDGER RV027 Col. 1
Bottom ROBERT RÜDGER RV027 Col. 3

ROBERTRÜDGER

Fashion

Destination Rio

Real people living it up on Copacabana and Ipanema beaches

riobeach_header

Destination Rio

Photography CHRISTIAN GAUL
Producer & Casting NATHY KIEDIS
Stylist CAH VIANA
Assistent ANDRÉ

Vibrant, exotic, and exuberant Rio shows its true colors as 4SEE captures real people living it up on Copacabana and Ipanema beaches.

riobeach_3Emily Benmergui Pimentel wears BLACKFIN BF760 Weston

riobeach_6Bruno Paula wears SALT. Wilcox in Sandy Sea Green

riobeach_4Maria Eduarda Feijó wears BLACKFIN BF761 Brunswick

riobeach_9João Pedro Bonfá wears LIEBESKIND 10367-00220

riobeach_8Barbara Bosque wears VICTORIA BECKHAM VBS90 C32 Gold Coral Leather

riobeach_5Maria Eduarda Feijó wears BLACKFIN 

riobeach_2Guilherme Varella wears IC! BERLIN Boris N. Matt Gold

riobeach_7

riobeach_1Daniel Kalleb wears LIEBESKIND 10367-00220

Feature

VICTORIA BECKHAM

How Passion and Prowess Transformed a Style Icon into a Respected Fashion Mogul

Victoria Beackham_header

4SEE Interview: Victoria Beckham

Text JUSTIN ROSS

Victoria Beckham – How Passion and Prowess Transformed a Style Icon into a Respected Fashion Mogul

Victoria Beckham continues to defy expectations. Her celebrity profile started in the 1990s when she skyrocketed to fame as part of the global sensation that was the Spice Girls. Even as the girl group’s fame and popularity started to fade, Victoria remained in the spotlight. During this time, Victoria’s penchant for fashion and adventurous spirit were often on display as her image hardly left the cover of fashion magazines around the world. Her bold spirit and risk-taking attitude landed her on both the best and worst dressed lists but she never veered away from her personal tastes and penchant for experimentation with style.

For many, this type of fame is not only fleeting, but difficult to endure, but for Victoria Beckham it was just a starting point. When it was announced the Victoria Beckham was to design and produce a fashion line under her own name, some were skeptical. Rather than dissuade her from delving into the business of fashion it seems to have had the opposite effect. She created a critically acclaimed and highly successful collection of clothes. What some assumed would be a short-lived foray into fashion has instead become an enduring, and growing, detail-driven fashion empire.

As her eponymous brand grows and continue to receive rave reviews, Victoria has ventured further afield into areas that she loves such as eyewear and accessories. The same core values that led her to success in her fashion brand drive her approach and her aesthetic in these newer businesses: to make what you love, and to pay good attention to the details in order to stand out.

With all of these business ventures, along with her well-known charity work, you might think that she gets caught up in her whirlwind of activities, but thanks to her well-honed organizational skills she is actually very very down to earth, taking each day as it comes, and always finding time to relax in the company of her family and four wonderful kids. 4SEE delved into the wonderful world of Victoria Beckham to find out more about the secrets to her success and the stunning results of her hard work and passion for fashion and eyewear.

Victoria.Beckham

What role does eyewear play in your wardrobe? How do you choose what pair to wear and when?
I am genuinely very passionate about eyewear – I love glasses and to be honest I rarely leave the house without a pair. Having worn them so often and for so long I know now what suits me, and tend to have a few favourite pairs which I alternate between – an oversized oval shape and a classic square style are two of my go-tos.

How do you innovate in eyewear? What materials or techniques are you looking to in the future?
Within my own collection, I think it’s absolutely crucial that we always use the most cutting edge technology available and the very best materials possible. I particularly love the bespoke rose gold anti reflective coating on our lenses, which are made by Zeiss. I like how they combine beauty with functionality, and I’m always on the look out for other great ideas or innovations which will do the same.

If you could pick just three words to describe the eyewear that you produce, what would they be?
Contemporary, handcrafted, refined.

What is your favorite pair of glasses that you have produced from your own line?
It would have to be the pair that’s named after me – The VB! When I was creating The VB, I said I wanted to make a frame that felt like an instant classic; like that one style you’d always wanted to own that would go with absolutely everything in your wardrobe. It’s a shape that I’ll be wearing for years to come – it’s timeless.

You previously had relationships with accessories and eyewear brands, how does it feel to be producing your own vision now?
I feel very proud of what we’ve achieved. Since we launched 6 years ago I think we’ve managed to develop a distinctive and desirable eyewear brand, and it has just gone from strength to strength. In line with this growth, last spring we brought the manufacturing process in house – working with a number of specialised local workshops in a little town in Italy. This means we now have even more control over all aspects of the development process, and can source our own exclusive materials.

How many glasses and sunglasses do you own overall?
I’ve lost count! I’m a bit of a magpie when it comes to eyewear and have built up quite a collection. I’m always on the lookout for interesting design elements – the perfect tortoiseshell, or eye catching mirrored lenses. My own mirrored aviators have been incredibly popular – we have such a range of colours available now that you could have a different one for each day of the week, if not month!

How do you juggle your many different roles?
It can be hard – but then I’m sure it’s hard for every working mother. I absolutely love my job, but my family comes first – and I have an incredibly well organized diary so that I can plan everything around them. Someone still needs to do the school run and the parents’ evenings! It can be tricky but it works out in the end.

What do you like to do for fun to unwind?
Spend time with my family. They keep me grounded and make me laugh, which is the best stress buster.

Do you have any superstitions?
I don’t walk underneath ladders, and if I see a magpie I always do the salute thing!

What is your personal motto?
Always work hard and trust your instincts.

What’s the best thing that happened to you this year?
I just opened my store in Hong Kong in March, which was pretty exciting. It is my second brick and mortar store after 36 Dover Street in London, so I was really thrilled to see it open and to meet all of my customers out there.

VICTORIA BECKHAM EYEWEAR

Photo: courtesy of Victoria Beckham

Fashion

THE REALITY OF VISION

These frames rise to the top

miumiu_storyheader

THE REALITY OF VISION

Photography TAKAOMI WATANABE @ apis-trophy production
Creative Director KEITH S. WASHINGTON
Producer ADRIAN GREY
Assistant Producer CHIYUME SUGAWARA
Director of Photography BRANDON STRACK, all @ SET

 

THE REALITY OF VISION
Sink or swim, these frames rise to the top for their perfect blend of quality, class, and provocative design.

aggregatzustand.Lindberg03LINDBERG Sun 8402

aggregatzustand.prada02PRADA PR 05SS Soft Pop UFF 2F1

aggregatzustand.miumiu01MIU MIU MU 07RS TKW5J0

aggregatzustand.MaxPittion04MAX PITTION Shelby Crystal Clear